Steve’s breakdown: They already issued RFPs but that doesn’t mean you can’t request one if you have the background and are in the neighborhood. As a background, we reported they put media planning and buying in review in February with the headline FSCS Puts Communications Planning in Review.
LONDON, UK: FSCS has issued an RFI inviting agencies to pitch for the business, which has been handled by McCann Manchester since it won a pitch in 2010 against Leo Burnett and Rainey Kelly Campbell Roalfe/Y&R.
McCann created an awareness campaign that featured a series of stop-motion clay animation characters.
It is understood that FSCS is now looking for a new approach to encourage greater uptake of the scheme, which was set up by the Government.
Last month, FSCS hired UM London to handle its communications planning after a pitch against the incumbent, Mindshare, and Manning Gottlieb OMD. Media buying will continue to be handled by M4C.