Diageo puts all brand strategies in review!
Steve’s breakdown: Diageo is putting its global corporate comms account ahead of what the drinks giant calls a “new corporate brand strategy”. This could be a signal for many advertising pitches to come!
LONDON, UK & NORWALK, CT: This most recent pitch is on a global scale. Diageo has confirmed that Edelman is to repitch.
Dominic Redfearn, global brand and comms director at Diageo, said: “Edelman has been our corporate agency for more than six years and has done a good job for the business. With a new corporate brand strategy to deliver, the time is right to look at the support we need moving forward.
“We have contacted the specific agencies we are interested in hearing from and will be working through the process in due course.”
Diageo, which owns brands including Smirnoff Vodka, Guinness and Baileys, declined to provide more details of its new corporate brand strategy for the time being.
Edelman was unable to respond at the time of publication.