DUBAI, UAE: Nestlé has called a review of its regional media buying and planning account.
The review is understood to be statutory and in the early stages, with MediaCom the incumbent on the business. Nestlé Middle East declined to comment on the review, stating only that it could not discuss the matter until the completion of the pitch. It is not known how many agencies are involved in the review.
Nestlé is the world’s largest food and nutrition company and has been present in the region since the 1930s, when it opened an operation in Lebanon. Nestlé Middle East was founded in 1997 in Jebel Ali Free Zone and now serves as a regional hub to fulfil the needs of the GCC, Levant, Iran and Iraq markets.