PRINCE GEORGE, BC, Canada: The Regional District of Fraser Fort George, the Village of McBride and the Village of Valemount have launched a new “brand” for the Robson Valley.
Valemount Mayor Andru McCracken says the brand is important because its shows the communities in the Robson Valley Region working together for the benefit of all. “Climb any peak in the Robson or Canoe Valley and you will see one outstanding feature that unites the entire area: Mount Robson. So it makes sense for the communities to unite under its image. When they think of Mount Robson, we hope visitors will conjure up the image of our remarkable communities,” says McCracken.
McBride’s Mayor, Mike Frazier says this may be the first time the communities in the Robson Valley have actually come together to pursue economic opportunities ” It’s going to be exciting to see what can be achieved byworking together” says Frazier.
The brand was developed by Concept Design, and shaped by input from key stakeholders and community representatives who contributed ideas, opinions and visions to help define a look that would capture the Robson Valley Region and the features that set it apart from other areas.
Ken Starchuck, Regional District Director for Area H (Robson Valley-Canoe) says the brand is an important first step in attracting economic development activity to the Region. “We’ve been able to agree on a design that gives us a united identity,” says Starchuck. “The next step is building a comprehensive marketing plan that details how to get our message in front of the right people,” says Starchuck.
Work on building the marketing strategy is expected to get underway in the next few months. The Regional District will be issuing an RFP for that piece of work. The marketing strategy will be a multifaceted plan that encompasses web, social media, public relations, direct marketing and advertising.