Unbelievably, it was two years ago today we reported on our first lead. We had been doing it for 6 months before hand but that was just fooling around and we did it for free.
But on May 10, 2011, we got serious and started a real company.
Essentially, after winning dozens of new accounts representing hundreds of millions in billings over the [...]
Posts in category Industry: For all marketers
2,089 Leads Later, The Ratti Report Turns 2
Unbelievably, it was two years ago today we reported on our first lead. We had been doing it for 6 months before hand but that was just fooling around and we did it for free.
But on May 10, 2011, we got serious and started a real company.
Essentially, after winning dozens of new accounts representing hundreds of millions in billings over the [...]
10 Daily Practices to Winning New Business in Any Market
Every marketing firm wants the same thing: More new business coming in than old business going out. So long ago I decided to identify what worked and didn’t work at ever agency I came into contact with. Then I tested these ideas, programs and philosophies while directing new business at shops all over Manhattan.
Now after years of succe [...]
5 o’clock Friday’s Ad Land: Pitching Big or Small
Alright! It’s 5 o’clock on Friday and that means it’s time for our weekly installment of AdLand by cartoonist and CCO of Third Street, David T. Jones.
This cartoon reminds me of a story from the early days of one of my ex-employers, M&C Saatchi.
They were pitching British Airways and needed to look a bit bigger. Here’s the story to [...]
Selling consumer intelligence wins new business
Steve’s breakdown: As the new biz director at M&C Saatchi, I’d offer up our consumer intelligence about how Americans felt about British products and services. I couldn’t set-up presentations fast enough to match the demand. And did we win anything? Bentley Rolls Royce, Royal Bank of Scotland and Financial Times!
Below i [...]
5 o’clock Friday’s Ad Land: Manage the managers
Hooray! It’s 5 o’clock on Friday and that means it’s time for our weekly installment of AdLand by cartoonist and CCO of Third Street, David T. Jones.
As the head of new business, one must be able to get the team to be its very best because it’s not enough to do a good job. You must come in first.
This goes way beyond [...]
Access Confidential/Ratti Report launch New Business Power Tool
Every agency knows they need three tools to win new business.
A current & up-to-the-minute source of new business leads
A deep source of global & local new business insight
A strong resource of corporate information
With these three, coupled with a new business team, any agency can be successful. And for years, The Ratti Report and [...]
Winning New Business & The Super Bowl: III
Steve’s breakdown: Welcome to our Third annual Winning New Business & The Super Bowl report.
NEW ORLEANS: Say what you want about who was in the Super Bowl, this was the best party game ever. And if you ask us, the game and the blackout are what everybody is talking about – not the ads. (Except for the geek/hottie make-out ad for Go [...]
5 o’clock Friday’s Ad Land: Read and follow the brief
Hooray! It’s 5 o’clock on Friday and that means it’s time for our weekly installment of AdLand by cartoonist and CCO at Third Street, David T. Jones.
This week’s cartoon reminds me of a true story about one of the biggest new business rules I ever learned: Read and follow the brief.
It was 1994 and I was working on th [...]
5 o’clock Friday’s Ad Land: Pitch what they want to hear
Steve’s breakdown: We are very excited to announce that cartoonist and CCO at Third Street, David T. Jones, has agreed to share his insights into the ad biz here on The Ratti Report.
And we think these insights have a lot to do with new business. For instance, David makes a good point here. Just pitch what the prospective client is wait [...]
On the front page of iMedia
Steve’s breakdown: A Ratti Report article made the front page on another newspaper today. Here it is:
10 Daily Practices to Winning New Business in Any Market
Native Advertising should mean more New Business
Steve’s breakdown: As soon as people start talking about ad agencies getting the short-end-of-the-stick I grab the other side. That’s how I feel about “Native Advertising”. Guys, just develop a better way to do it and make it a new service to your clients. Stop whining and make some money!
EVERYWHERE, USA: When Capital [...]
Al Jazeera buying Current TV = New Business
Steve’s breakdown: Back in February of 2011 we published an op-ed piece headlined with “The USA, Al Jazeera and New Business“. Back then we talked about the opportunities of marketing to Muslims the same way this country markets to Latinos. This move brings that reality even closer but we’ve adjusted our thinking. Don [...]
Pitching Deaf and Winning
Steve’s breakdown: I’m sure many of you heard about the deaf high school football team that won its division title. It was so big NBC News, The Huffington Post and Sports Illustrated covered it.
We saw it too and it made us think. What if your new business team did the same thing? What if they stopped listening to the crowd and w [...]
Herbalife news opens up all kinds of new biz opportunity
Steve’s breakdown: Word on Wall Street is Herbalife is a pyramid scheme. Whether you believe it or not, this news will affect more than Heralife. It will also affect all multi-level marketing companies.
Our suggestion is to check in with a few others regarding PR. Here a list of them:
5LINX
ACN Inc.
AdvoCare
Agel Enterprises LLC
[...]
Sandy’s wave of cash is just off shore
Steve’s breakdown: There’s financial relief coming to businesses that got slammed by superstormSandy. Keep an eye on all these developments because at some point there will be opportunity. And I don’t mean taking government money; I mean advertising the companies that need to tell the world they are still standing.
TRENTON, [...]
Listening for New Business Leads
Steve’s breakdown: Let’s just talk about new business and where it’s going to be coming from as it concerns the federal government.
Green power technologies, manufacturing and installation.
Healthcare communication systems which we wrote about back in June with the headline: “Biggest PR account expansion ever!!“ [...]
The entire “Off the Cuff” series in one video
Steve’s breakdown: During a gorgeous day in Asbury Park, we just decided to get on the roof of The Berkeley Oceanfront Hotel and shoot something. Nothing was written but we kind of knew what needed to be said about The Ratti Report. Here’s the entire series of four videos.
Fastest Growing Industries in the US of A
Steve’s breakdown: Have you ever been told by the CEO of your agency that they want you to pitch growth industries. I have!! Sometimes it was a waist of time and sometimes it paid off. Either way, we’re here to to help you out with that. IBIS World Inc. just issued this report on the top 10 fastest growing industries and you can [...]
Focusing in on China
Steve’s breakdown: Editorially, we don’t report on ad agencies or executives. We see it as a waist of time to the crazy-busy new business executive. But this interview is an exception because the ad executive is talking about his agency’s plans in China. And China’s advertising market grew by 14.5 percent last year wit [...]
This is NOT a Lead: O’Charley’s in Review
Steve’s breakdown: Every once in a while we have to remind our readers why they don’t see stories like this in The Ratti Report. It’s because it’s a waist of your time. In fact we don’t cover any stories that talk about new business pitches that have finalists, are past the RFP stage (like this one) or already have a [...]
Winning New Business & The Super Bowl II
Steve’s breakdown: This is the second annual Winning New Business & The Super Bowl report.
INDIANAPOLIS, IN: So what’s different this year? In the past, marketers would broadcast world preimeres of new creative on the Super Bowl. Last year it was about leveraging social media with the news of a Super Bowl spot. This year compa [...]
Friday Surprise: Marketing chief reporting to the merchandising chief at Wallmart!?!
Steve’s breakdown: I think this news is going to hit every CMO like a football to the groin. Or at least a nuggie. Like Wallmart needed one more reason for us to hate them. Is there a new business opportunity here? Here’s an idea. If the CMO says no to you pitching the business, empower the merchandising chief that they should hir [...]
End of year report: The 10 New Business Lessons of 2011
Over the past 12 months The Ratti Report has covered 1,040 new business opportunities including 438 account reviews representing over $27,790,000,000 in billings. Stories were based out of 42 states, 32 countries on 4 continents. But we didn’t stop there. Last week we crunched all those numbers and can now respectfully summit to you: T [...]
We’re Hiring Contributors, Reporters & Collaborators
That’s right folks, to continue and grow our service to the new business community, we are expanding our staff and could use your help finding these people.
Here are the opportunities:
Contributors: We are offering agency executives a forum to highlight their new business expertise in The Ratti Report
Reporters: This is similar [...]
Santa outsources digital work for the first time in history!
Steve’s breakdown: We don’t usually report on accounts won because that’s a waist of time to the new business hunter. But this story touched our hearts and reminds us that the holiday season is upon us and that there are a million ways to promote your agency!!
NORTH POLE: Critical Mass, an Omnicom digital marketing agency, h [...]
The Ratti Report scoops the entire US press again: This time it’s RadioShack
Steve breakdown: Time and time again we here at The Ratti Report find new business leads faster than any media outlet in the country. It happened again yesterday when we reported that RadioShack Announces Search for Creative Agency of Record.
For complete disclosure, here is a list of media outlets who reported on the story after we broke it [...]
This is not a lead: Five Shops Pitch Creative for GNC
Steve’s breakdown and quick editorial note: Like Stewie’s steroid/GNC made muscles, new business news like this is fake. We don’t waste our subscribers’ time with it. That’s why you have never seen “agency wins account” news or “account chooses finalist” news or “campaign launch̶ [...]
Spliting PepsiCo opens door for more agencies to pitch business
Steve’s breakdown: Back on August 4th we reported that Kraft Foods Plans To Split Into 2 Companies and how that was a big new business opportunity. Mostly because it erases many account conflicts for agencies. And with PepsiCo splitting their beverage and snack divisions, breaking up giant corporations has become a full blown trend on W [...]
Tales from the conference room: DigeRatti #1
Steve’s breakdown: Never you mind the mid-sentence YouTube thumbnail of my mug, this new video segment talks about lessons learned in the conference room while pitching new business. We call it digeRatti. Enjoy!
Ratti Report launches new business news alert system
Steve’s breakdown: It’s my first time on video so don’t judge me, judge my message. But if you’re going to judge me anyway, see if you can catch when I call an advertiser by the wrong name. And what’s up with my jacket?
NEW YORK, NY: The New Business Bureau, publishers of this blog, has added another free servic [...]