Steve’s breakdown: We’ve been watching this account for a while. Last June we reported about WellPoint’s plan to buy 1-800-CONTACTS and now this. There is no reason to wait for another account review hint.
DRAPER, UT: 1-800 CONTACTS announced today that Tim Roush has been named chief marketing officer. In this role, Roush [...]
Posts in category Industry: Consumer Services
Review Prediction: 1-800-Contacts focuses in on new CMO
Steve’s breakdown: We’ve been watching this account for a while. Last June we reported about WellPoint’s plan to buy 1-800-CONTACTS and now this. There is no reason to wait for another account review hint.
DRAPER, UT: 1-800 CONTACTS announced today that Tim Roush has been named chief marketing officer. In this role, Roush [...]
Selling Tide Dry Cleaners
Steve’s breakdown: First we reported on the Mr. Clean Car Wash business back in June of 2011 – now this. In both situations, you wouldn’t send a packaged goods ad agency to market a retail business. And secondly, they need to sell franchises.
The division doing the work is Agile Pursuits.
CINCINNATI, OH: Procter & Gamble [...]
UPDATE: Equinox still seeks CMO
Steve’s breakdown: We reported back in December that Equinox was looking for a CMO. Well, it seems they still are and if you can help with that, you’ll be first in line for the assignment.
Equinox has historically been a slippery account but a new CMO could fix the situation. Plus it’s a great brand so get in there and see [...]
LivingSocial picks-up a CMO
Steve’s breakdown: LivingSocial is a great idea that has not yet reached its full potential and that’s what’s the new guys’ job is. Give’em a hand by giving him a call.
WASHINGTON, DC: LivingSocial, the local marketplace to buy and share the best things to do in your city, today announced that experienced marke [...]
MasterCard UK PR Pitch
Steve’s breakdown: This review has been sweeping the globe. In fact we reported about when it reached the USA with “MasterCard USA PR in Review”
LONDON, UK: MasterCard has said that pitches for its six-figure UK comms account will take place in mid-December.
The news, confirmed by MasterCard UK head of communications Neil He [...]
Service King seeks to be #1: Agency?
Steve’s breakdown: Back in August, Service King was bought by the Carlyle Group. We didn’t cover story because no one knew what the plan was. Well, now we do. Be #1 and that’s going to need marketing and as far as we can tell, no ad agency is on the case.
DALLAS, TX: A Texas twang still echoes through the halls at Service K [...]
Virgin Holidays explores for digital agency
Steve’s breakdown: “Virgin Holidays is looking for an agency to handle its search, social media, affiliate and mobile marketing. Its search partner of four years, Steak, has declined to repitch for the business.”
CRAWLEY, UK: It is understood that Virgin Holidays has chosen a range of agencies to speak to about working on i [...]
New Roots: Ancestry.com to be sold
Steve’s breakdown: Many of the same people will be running things at Ancestry.com but we expect the new owners to bump it up a notch. Which means an advertising review of some kind.
PROVO, UT: Genealogy website Ancestry.com has agreed to be acquired by a group led by European private equity firm Permira Funds in a cash deal valued at a [...]
Wealth Access invests in new CMO
Steve’s breakdown: The new guy has a lot of big brand experience so we expect some big brand type marketing.
NASHVILLE, TN: Wealth Access, the software and services company that helps high net worth individuals and their advisors better understand and manage wealth, today announced the new hire of Brian Evans as Chief Marketing Officer [...]
Sun Tan City shines light on growth with new executive team members
Steve’s breakdown: Lots of movement at this suntan salon company with over 200 locations in 15 states. Considering how spread out their stores are, we suspect they will throw some extra money at digital.
ELIZABETHTOWN, KY: In response to the company’s continued growth, Sun Tan City® has added to its Executive Team based in Louisvi [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Pep Boys & ad agency relationship: Totalled
Steve’s breakdown: We hate to see agencies lose business this way but it happens; especially with creative like the featured ad. We suspect the account will go into review either yesterday or this winter.
PHILADELPHIA, PA: Word has been coming in through the Spy line that Philly-based auto parts chain Pep Boys has ended its agency part [...]
MeetMe.com is now integrated, global and growing fast
Steve’s breakdown: We think there could be multiple opportunites here considering their growth plans. If you dig the site, let them know and get involved.
NEW HOPE, PA: MeetMe, Inc. (NYSE MKT: MEET), the public market leader for social discovery, today announced that the transition of Quepasa.com users to the MeetMe platform is complete [...]
Global ad review at Rentokil
Steve’s breakdown: Lots of news from over seas on this Columbus Day. That’s ok by us.
“Rentokil Initial, the multinational facilities company whose interests span catering, parcel-delivery, hygiene and pest control, is looking for an agency to handle its global advertising account.”
LONDON, UK: The company has approac [...]
Betterment to invest in new CMO
Steve’s breakdown: These guys have a great idea here. Now they just need a CMO to bring it to the masses. Help fill that position and the account could be yours! Here’s the job description/classified ad . . .
NEW YORK, NY: You are a brand-builder. A master storyteller. An unabashed data-junkie. You know how to think both “inside” [...]
Teleflora needs a CMO to deliver
Steve’s breakdown: The Super Bowl ad they ran this year with Adriana Lima might be the reason they are looking for someone new. I’m just sayin’
LOS ANGELES, CA: Teleflora is the world’s leading flower delivery service connecting customers with the nation’s best local florists for more than 75 years. All of Teleflora’s flowe [...]
Tyco split could mean ad review for ADT
Steve’s breakdown: The biggest advertiser in this bunch is ADT security systems. (I’m actually a customer of theirs) ADT recently bought Broadview systems and has yet to settling on marketing. This breakup could get that off the ground.
NEW YORK, NY: Tyco International Ltd shareholders have approved a breakup of the industrial con [...]
Brazilian postal service puts $120 million ad account in review
Our man in San Paulo, Pedro Falkenbach, South American Bureau Chief, is Back!
Pedro’s breakdown: The Brazilian postal service is taking bids for its 120 Million USD contract, which may be shared between companies. Agencies must submit their bids on October 4th of this year in Brasília. The current contract with agencies Artplan and Lin [...]
Kwik Fit looks under the hood for below the line review
Steve’s breakdown: “Kwik Fit, the car maintenance specialist, has called a review of its below-the-line agency arrangements.” You have to see the featured ad. So good it’s bad!
HERTS, UK: The brand is reviewing the business to support a stronger marketing push behind the brand.
Kwik Fit has worked with a number of age [...]
ZipCar zips through a CMO: Next!
Steve’s breakdown: You got to love it when a company knows time’s time to cut the cord. And like we’ve always said, if you help them find the next CMO, you’ll have a very good chance of being the next AOR.
CAMBRIDGE, MA: Zipcar Inc‘s chief marketing officer is leaving the company, at a time when the U.S. car-sha [...]
Care.com gets a house call of $50 mil!
Steve’s breakdown: Another great idea that should take off. And with $50 million in the bank, marketing has to be taken care of.
WALTHAM, MA: Care.com Inc., a Waltham company that aims to connect families with caregivers, said Tuesday that it has raised $50 million in new funding, the largest amount it has generated since being founded [...]
Digital Public Library of America seeks agency to build portal
Steve’s breakdown: They seek “a skilled interactive agency to design and develop a website to facilitate the creative discovery, sharing, and use of multimedia library materials among the general public.”
RFP: DPLA Front End Design and Implementation:
RFP (.doc)
RFP (PDF)
CAMBRIDGE, MA: The Digital Public Library of Americ [...]
Where there’s smoke, there’s a market
Steve’s breakdown: We love good ideas; especially when it saves homes, is top of mind and we’d all love to see it happen. Here’s one that could spark an industry.
WILDFIRE, USA: Retired Loveland Fire Marshal Tim Haag, after seeing homes destroyed by fire, thought many times over his 34-year-career, that there had to be some [...]
Royal Mail puts multiple projects in review
Steve’s breakdown: This is 3 reviews in 1 that include website and microsite design, creating campaigns and website copy and creative work for social media campaigns.
LONDON, UK: The Royal Mail is looking to establish new digital marketing and digital communications agency rosters worth up to $17 million.
It is seeking to appoint thre [...]
Soulmates seeks Mr. Right digital shop
Steve’s breakdown: If you ever wanted to get a media company to pay you a decent fee, here’s your chance.
LONDON, UK: Guardian News & Media is talking to agencies about the digital account for its Soulmates dating website.
The review is being handled directly by GNM’s marketing department, which is looking to hire the fi [...]
Regis rocks a new CEO w/ mad marketing experieince
Steve’s breakdown: The new CEO has been in the marketing departments of Royal Caribbean International, Polaroid Corporation, Reebok International & Nestle Foods Corporation so expect some major changes in advertising! Brands in the Regis portfolio include Supercuts, Sassoon Salon, MasterCuts, Cost Cutters, and Hair Club for Men and [...]
Fed-Ex expands in Brazil with purchase of Rapidão Cometa
Steve’s breakdown: This is the second American company in a week to buy in Brazil. On Friday it was General Mills. Is this a trend? Everyone on the globe thiks it is so jump on it!
MEMPHIS, TN: FedEx says it will expand in Latin America with its purchase of a Brazilian transportation and logistics company.
FedEx is buying Rapidão Comet [...]
Home emergency services, AA, puts $11 million ad account in review
McCann London was responsible for the AA’s most recent campaigns, including those that feature John Cleese and promote the brand’s home emergency services.
The “faulty shower” spot, which sees Cleese reprise an incredulous Basil Fawlty character when confronted with a leak in the ceiling, broke in October 2010. It was supported b [...]