Steve’s breakdown: This might be a fun account. Maybe I’m wrong but convincing film crews to shoot in LA could be pretty great. Prove me wrong.
LOS ANGELES: Seeking to bolster its marketing efforts, FilmL.A. Inc. has tapped a veteran communications executive and former mayor of Hermosa Beach to the newly created position of execu [...]
Posts in category Industry: Destination
FilmL.A. casts CMO to promote city as film destination
Steve’s breakdown: This might be a fun account. Maybe I’m wrong but convincing film crews to shoot in LA could be pretty great. Prove me wrong.
LOS ANGELES: Seeking to bolster its marketing efforts, FilmL.A. Inc. has tapped a veteran communications executive and former mayor of Hermosa Beach to the newly created position of execu [...]
Nationwide search for Brand USA CMO
Steve’s breakdown: They have been taking their time at Brand USA. In September we reported “Brand USA gets a new CEO” and now this. Their past campaign is a few years old so they are due. Check out Discover America for more videos.
WASHINGTON, DC: Chief Marketing Officer at Brand USA, Job Description
Perform functions to d [...]
$6 million in PR on the loose in South Africa
Steve’s breakdown: This review is split between domestic and international communications. They have big goals so we suspect they will be bringing in agencies with big ideas.
JOHANNESBURG, South Africa: South Africa has commenced a multimillion dollar search to find PR firms that can help elevate its global reputation.
Brand South Afric [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Kenya Tourism Board issues RFP
Steve’s breakdown: This account includes promoting Kenya in 17 of the richest countries with every communications service any shop could offer. The RFP is here and is 57 pages. It’s due January 25th.
NAIROBI, Kenya: Kenya Tourism Board (KTB) is a body corporate established as a State Corporation under the State Corporations Act ( [...]
SeaWorld’s IPO Plans
Steve’s breakdown: $100 million is a lot of money to just appear and we think some of it will be going to updated marketing.
ORLANDO, FL: Looks like Shamu may soon be making a splash in the stock market.
SeaWorld Entertainment Inc. on Thursday filed for an initial public offering of stock that could raise $100 million.
That number is li [...]
Scotland wants Americans to market to Americans: In Review
Steve’s breakdown: They are looking for a North American agency so get in there and go global.
EDINBURGH, Scotland: The Scottish government is teaming up with VisitScotland for a major US-focused tourism drive.
The pair is looking for agencies for both consumer and b-to-b work across the US. The contract will last for three years.
The [...]
Arizona Tourism calls out to China: PR in review
Steve’s breakdown: Here’s a great opportunity to not only work a great account but to spread your winds in China. 跳转
Proposals are due Jan. 10, 2013 you can view the RFP here.
PHOENIX, AZ: Arizona has kicked off a search for travel PR targeting China with an RFP process through early January.
The Arizona Office of Tourism is calli [...]
West Bengal issues RFP for marketing
Steve’s breakdown: The account includes tactical media planning, strategy formulation including digital and media strategy. Proposals are due on 01/15/13. Here’s the RFP
KOKATA, India: The Department of Tourism, Government of West Bengal annually launches Media Campaign in the print, electronic and online media, under the “Beaut [...]
Visit Florida goes fishing for new CMO
Steve’s breakdown: Well, it’s official, Visit Florida is searching for a new CMO after we reported last month “VisitFlorida CMO is now CEO.”
VISIT FLORIDA, the official tourism marketing corporation for the State of Florida, has an opening for a Chief Marketing Officer. The ideal candidate would possess a master’s deg [...]
While global review continues: Singapore seeks PR in UK
Steve’s breakdown: We haven’t heard whether the big marketing pitch has been settled so you might want to look into that if you’r interested.
LONDON, UK: The Singapore Tourism Board (STB) is reviewing its UK PR business amid a wider tender of its global marketing support.
The UK PR business was won two years ago by Lewis PR, [...]
Marketing review: Niagara tourism wants to be #1
Steve’s breakdown: Here’s the quote of the article: “Our vision is to become the number one international tourism destination in North America.” That should be enough to motivate ya.
NIAGARA FALLS, ON: The Tourism Partnership of Niagara is seeking an agency to help promote Niagara Falls and its surrounding communities [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
VisitFlorida CMO is now CEO
Steve’s breakdown: We’ve been on top of this one since we reported “Brand USA gets a new CEO“. Now the CMO is CEO. Will they keep SapientNitro as their agency who they hired just last December? – - worth a call.
TALLAHASSEE, FL: Visit Florida has appointed Will Seccombe as its new president and CEO.
Seccombe has [...]
EXCLUSIVE: Greater New Orleans to issue RFP for PR
Steve’s breakdown: More than anything, this report is a major headstart to any shop that makes the call to Ms. Barnes.
You’re welcome!
NEW ORLEANS, LA: The regional, non-profit, economic development alliance Greater New Orleans, Inc is currently preparing an RFP in search of a national PR firm, according to a source who met with G [...]
In review: Egyptian Tourism post Arab Spring
Steve’s breakdown: They couldn’t have started this review soon enough. A brief has been sent but if you’re a major network and not invited, it’s time to make a few calls.
CAIRO, Egypt: The Egyptian Tourist Authority is looking for global integrated marketing support as it aims to rebuild its severely crippled tourism [...]
Vacation Rental Managers Association opens the door to PR pitch
Steve’s breakdown: There’s an RFP out there now but just in case, give Shelly Pfenniger, director of communication a call.
INDIANAPOLIS, IN: The Vacation Rental Managers Association is reviewing its PR account with a closed RFP process as the trade group wraps a branding initiative early next year.
MMGY Global is the incumbent and [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Orient-Express Hotels’ new lease on life
Steve’s breakdown: Sometimes we watch a company go through some challegning times and you wonder how they will ever get out of it. You just wish the company could get a new lease on life. Well, that’s just what happened with Orient-Express.
Now with no takeover from Tata and with a new CEO, we suspect there’s a new sence of [...]
Tourism Australia in global creative review
Steve’s breakdown: The new arrangements run for three years, with an option to extend the contract for two further periods of 12 months. Interested parties wishing to be considered for the tender process need to register with Austender at: www.tenders.gov.au
SYDNEY, Australia: Tourism Australia has begun a global review of its adverti [...]
South Australian Tourism Commission adventures into ad review
Steve’s breakdown: South Australian Tourism Commission puts advertising account out to tender. The featured ad is SATC’s Kangaroo Island ‘Let Yourself Go’ ad by KWP!
ADELAIDE, Australia: The South Australian Tourism Commission has officially put its advertising contract out to tender kicking off a battle for the state’s most prized acc [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Agency growth by tapping Chinese tourists
Steve’s breakdown: Expanding an agency’s services is a fast way to increase revenue and one of the fastest growing markets in the world is the Chinese consumer. And we think marketing specifically to Chinese tourists is the easiest way to get in the game.
Here’s a nine-point plan to do just that.
EVERYWHERE USA: The rise of [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Virgin Galactic takes full control
Steve’s breakdown: I love the term “Spaceline,” as in airline. And that’s what’s happening at Virgin Galactic. And now Sir Richard has full control which we think will translate into new marketing opportunities for agencies.
MOJAVE, CA: Virgin Galactic, the world’s first commercial spaceline, today announced tha [...]
Lake District seeks agency to boost image
Steve’s breakdown: “An agency hunt is under way to support efforts to maintain the Lake District following Government cuts.”
CUMBRIA, UK: The Lake District National Park is holding a pitch for work that could run for nearly three years.
Neil Solender is the policy adviser overseeing the procurement process, which is funde [...]
Elvis loses marketing Exec to Newseum
Steve’s breakdown: Having come from Elvis Presley Enterprises makes me think this guy knows a thing or two about glitz. Looks for Newseum to step it up in the advertising department.
WASHINGTON, DC: Scott Williams, former vice president of marketing and media for Elvis Presley Enterprises, Inc., has been named vice president of marketin [...]
Gaylord Hotels sold to Marriott: Account review predicted
Steve’s breakdown: This purchase and restructuring will bring an advertising review with it so get in there now. Brands in the deal include Gaylord Hotels, General Jackson Showboat, Gaylord Springs Golf Links and Wildhorse Saloon.
NASHVILLE, TN: Gaylord Entertainment Company today completed the sale of the Gaylord Hotels brand and the r [...]
World’s biggest Ferris wheel doesn’t have an ad agency
Steve’s breakdown: If you’ve haven’t heard, NYC is building the world’s biggest Ferris wheel but there has been no word on how they are going to promote this attrachtion. Sounds like an enormously fun account and I’d pitch it right now.
STATEN ISLAND, NY: The Big Apple is getting another “biggest”: Th [...]
Super Splash USA jumps right into marketing review
Steve’s breakdown: We’re going to see a lot of summer tourism accounts coming up in review. So if there’s one near you, you might want to check into it. Here’s one in Missouri. The RFP is due October 26th. Here the document.
RAYTOWN, MO: The Raytown Parks and Recreation Department desires to enter into a contract for t [...]
Seeking PR in Wildwood post Snooki & The Jersey Shore
Steve’s breakdown: MTV cancels their show and, badda bing – badda boom, locations up and down the beach try to reinvigorate. View the RFP here.
WILDWOOD, NJ: The Wildwoods, a beach vacation region of New Jersey which attracts nine million people per year but is trying to return to its heyday of the 1950s and ‘60s, is on the hunt f [...]
Brand USA gets a new CEO
Steve’s breakdown: We’ve been all over this one since we reported USA creates marketing body for tourism & economic development last year. And these folks are not fooling around and we expect them to rev up that $110 million budget pretty hard.
WASHINGTON, DC: The head of the state’s tourism-marketing agency is taking a [...]
Anguilla Tourist Board seeks marketing firm
Steve’s breakdown: Expressions of Interest should be submitted to the Permanent Secretary, Ministry
of Economic Development, Investment, Commerce and Tourism (EDICT) at
merwyn.rogers@gov.ai and copied to sandra.gumbs@gov.ai no later than 19th
October, 2012
THE VALLEY, Anguilla: The Anguilla Tourist Board is pleased to invite Expressions [...]
Miami seeks PR in UK
Steve’s breakdown: Here’s an opportunity to get international. They had a London-based shop before but maybe that didn’t work out . . . View the RFP here
MIAMI, FL: The Greater Miami Convention & Visitors Bureau has kicked off an agency review for its U.K. PR account.
The CVB has released an RFP open through Oct. 5 for a [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Echo Mountain ski area bought to be converted into training facility: Marketing?
Steve’s breakdown: The new owners have big plans for the area and marketing has got to be in the mix or it won’t work.
IDAHO SPRINGS, CO: Nora Pykkonen was ready to move her family to Vail to keep her kids’ passion for ski racing aflame.
“Kids really need to spend a lot of time on snow to become very good skiers and we [...]
Costa Rica floats PR account review
Steve’s breakdown: Have 10 years tourism experience and be in a major market – then you can pitch. Burson-Marsteller is the incumbent on the Costa Rica account. View the RFP here.
SAN JOSE, Costa Rica: The Costa Rica Tourism Board is looking to hire a PR firm to attract visitors from the U.S. and Canada.
The two-year contract is b [...]
Atascadero looks to expand its appeal: In review
Steve’s breakdown: We checked out this RFP, like we always do so you don’t have to, and you’ll be happy to know the budget is in the 6 figure range. The RFP is due September 13, 2012 and you can find it here.
ATASCADERO, CA: The City of is currently soliciting proposals for professional public relations and marketing servic [...]
Brazil tourism puts the biggest account in review for Brazil
Pedro’s breakdown: The Brazilian Ministry of Tourism is taking bids for its advertising contract. Agencies must submit their proposals on September 10th, at 9:30am in Brazilian capital. The contract is worth an estimated 25 million USD for the first 12 months and is expected to be among the biggest contracts coming from the federal gov [...]
Hoboken needs a tourism website
Steve’s breakdown: A Hoboken tourism site; I can’t think of one digital agency that wouldn’t want that assignment within 200 miles of here. So jump on it!
HOBOKEN, NJ: Notice is hereby given that sealed proposals will be received by the Law Department, for the City of Hoboken, Hudson County, State of New Jersey on Wednesday [...]
Mississippi museum muses new marketing: In review
Steve’s breakdown: Here’s a nice project for an agency in the neighborhood. Proposals are due 9/5/12 and you can download the document here.
JACKSON, MS: The Mississippi Agriculture and Forestry Museum (Museum) is soliciting proposals from all persons interested in entering into a contract with the Museum under which the successfu [...]
Alaska tourism exploring ad options with review
Steve’s breakdown: If you go to the “Source” web-page below, you’ll be able to download all the necessary documents. The deadline for proposals is September 11, 2012
JUNEAU, AK: Title: The Department of Commerce, Community and Economic Development is soliciting proposals to provide support to the Alaska’s tourism mark [...]
Ocean City sets sail in search of a new Ad Agency
Steve’s breakdown: After 10 years, the city council wants someone new to do their advertising and who could blame them. All the contact info you’ll need is in the article.
OCEAN CITY, MD: As the town’s advertising agency’s contract nears renewal, the majority of the City Council made it clears it’s looking to the fall season to al [...]
VisitScotland seeks global tourism ad agency
Steve’s breakdown: This is a no-brainer if you can get in there!!
EDINBURGH, Scotland: VisitScotland, the Scottish tourist board, has launched a review of its international creative agency requirements.
As Great Britain gears up for a separate post-Olympics branding push under the “great” banner, Scotland is also taking [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: Accounts won one year ago this week. Source: Access Confidential
Bel [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: Two things:
1) This was a tactic I developed years ago while at Charron Schwartz & Partners. (They had all the ABC News business back in the 90s) Anyway, I used to have the advertising page cut out of the New York Times and copied for the entire staff to read. Many times it included “accounts won” anno [...]
Tourism Queensland floats ad review
Source: Down under there’s an ad account to pitch. Vacation?
BRISBANE, Austrialia: Tourism Queensland has put its advertising business out to pitch with successful agencies due to start at the end of October.
Sapient Nitro, the agency which created the highly awarded ‘Best job in the world’ campaign and Clemenger BBDO Brisbane are the i [...]
Hip Hop Hall of Fame ad account review?
Steve’s breakdown: A couple of weeks ago, the Hip Hop Hall of Fame sent out a press release announcing they were looking for “sale and marketing agencies”. I thought it was a lost leader because most of the release was about managing the sales and creating sponsorships. This could well be true but on this Friday after 5, I t [...]
Choose Chicago may need to choose a new agency
Steve’s breakdown: Taking a page out of the New York City tourism plan, Chicago consolidated it’s tourism organizations. I suspect they will have to review advertising resources as part of this reorg. And the good news is, they plan to be spending more on advertising than when the organizations were separate.
CHICAGO, IL: Choose [...]
Connecticut Brewers Guild is launched
Steve’s breakdown: Here’s the key line of this story: “The new non-profit organization will try to attract tourists, promote beer festivals and generally increase interest in local brews.”
I hear a baby crying . . . a new ad account was just born!
HARTFORD, CT: Beer drinkers seeking a locally made brew will get help fr [...]
Extreme seeks agency for all 6 extreme categories
Steve’s breakdown: “The Extreme Group is on the hunt for a PR agency to help it become one of the world’s leading alternative sports lifestyle brands.”
LONDON, UK: The firm is looking for a consumer agency that can handle an all-encompassing brief across its six categories, ranging from fashion to sports drinks.
Extrem [...]
Hawaii seeks European tourists with PR pitch
Steve’s breakdown: We saw this one coming when we reported Hawaii Tourism seeks Kahuna for European markets back in May. Now it’s the PR biz covering UK, Germany, France, Italy, Switzerland and the Scandinavian countries.
O’AHU, HI: The Hawaii Tourism Authority brief will primarily target the UK and Germany, with a secondary [...]
Remember the Alamo: Texas Historical Commission seeks marketing services
Steve’s breakdown: Here’s some pertenat information from the RFP: Contract term: The services requested shall be provided for a period of two (2) years and, beginning July 20, 2012, or the last signature date, whichever is later, and ending July 18, 2014. At the sole option of the THC the Contract may be extended as needed, not to [...]
RFP Issued: 5 year Stategic plan for Montana Tourism and Recreation
Steve’s breakdown: Montana has had some movement in the recent past including Montana Issues and RFP for Comprehensive Strategic Planning, Marketing and Branding but this is the biggest account by far. Good Luck! RFPs are due June 29th and you can get all the documents and contact info right at this link.
HELENA, MT: SCOPE OF PROJECT
Th [...]
Knoxville & Knox County tourism in limbo . . . but in review
Steve’s breakdown: People are looking for answers in Knoxville and you could be the answer. Read on and learn more about this account review that is kinda not really happening but you could make it happen. Get it?
KNOXVILLE, TN: Knoxville and Knox County leaders are evaluating their tourism marketing needs.
Both governments have put out [...]
Florida plans to spead its sunshine in Europe: PR in review
Steve’s breakdown: VisitFlorida has been reviewing accounts almost every six months lately. First it was “Your Florida Side” needs some PR last September. And before that it was: Visit Florida Reviews Digital Business. Now Florida’s official tourism agency has launched a major pan-European hunt for support as the state seeks to [...]
Canada puts $47 million global tourism in review
Steve’s breakdown: They are working on the short list right now so if you’re in the market for a national tourism account with global reach, pick up the phone.
VANCOUVER, Canada: The Canadian Tourism Commission has kicked off a review of its estimated $47 million international advertising arrangements.
The board is currently draw [...]
Hawaii Tourism seeks Kahuna for European markets
Steve’s breakdown: This is the second time this year Hawaii has put a tourism account in review. In March we reported Cowabunga!! Hawai‘i Tourism in Review. This account includes the United Kingdom, Germany, Italy, France and Switzerland.
HONOLULU, HI: The Hawaii Tourism Authority has issued a request for proposals for the marketing c [...]
Ohio Tourism wants to say HI to a new PR shop
Steve’s breakdown: Deadline for pitches is May 18. View the RFP at this link. BTW we reported in march Ohio takes Tourism to the next level with Ad Agency Search.
COLUMBUS, OH:Ohio kicked off an open review April 26 for its tourism PR account with an RFP process through mid-May.
The state wants a “creative, results-driven, forward thi [...]