Steve’s breakdown: A campaign starting with “Neither Rain, Nor Snow, Nor Sleet, Nor Gloom of Night” seems like a great start to an apparel line.
No word on the ad agency handling the launch in 2014.
WASHINGTON, DC: Move over Northface, The U.S. Postal Service is dropping Saturday mail delivery and picking up a new line of cl [...]
Posts in category Industry: Fashion/Beauty
Post Office to launch apparel line
Steve’s breakdown: A campaign starting with “Neither Rain, Nor Snow, Nor Sleet, Nor Gloom of Night” seems like a great start to an apparel line.
No word on the ad agency handling the launch in 2014.
WASHINGTON, DC: Move over Northface, The U.S. Postal Service is dropping Saturday mail delivery and picking up a new line of cl [...]
Double Lead: Ulta Beauty & Michaels Stores
Steve’s breakdown: So the CEO of Ulta Beauty has left for Michaels and Ulta has an interim CEO. It’s a good day in retail new business.
BOLINGBROOK, IL & IRVING CA: Ulta Beauty announced on Thursday that Chuck Rubin will step down as president, CEO and as a director, effective Feb. 21, 2013, to become CEO at Michaels Stores, a [...]
JCPenny: A slow motion train wreck
Steve’s breakdown: As soon as 1st quarter numbers come out, this account will be up for grabs unless CEO Ron Johnson figures out we can see him. We can see him in the luxury hotels, we can see him interviewing on CNBC and we can see him living two lives.
PLANO, TX: JCPenney CEO Ron Johnson is mounting a radical overhaul of the flailing [...]
Claire’s Stores slips on new CMO
Steve’s breakdown: “Claire’s Stores, Inc. is one of the world’s leading specialty retailers of fashionable accessories and jewelry at affordable prices for young women, teens, tweens and girls ages 3 to 27. The company operates Claire’s Globally and Icing in North America which represents 3,071 stores in North Am [...]
Old Navy finally hooks a CMO
Steve’s breakdown: The new guy ”has logged time on the client side at Cole Haan, Coca-Cola and Converse, as well as the agency side at TBWA/Chiat/Day, Los Angeles, and Ammirati Puris Lintas, London.”
SAN FRANCISCO, CA: Old Navy has tapped a new global chief marketing officer.
Ivan Wicksteed, who most recently served as chie [...]
LifeProof covers up with new CMO
Steve’s breakdown: People love these smartphone covers and we believe they are undermarketed. The new CMO will be tasked with marketing strategy, product marketing, trade marketing, advertising, digital marketing, events and public relations.
SAN DIEGO, CA: LifeProof, the award-winning maker of all-protective, everyday cases for smart [...]
Kmart Creative in Review
Steve’s breakdown: Kmart creative has been all over the place, which is something we look for when predicting account reviews. The featured commercial is from the holidays.
Our last post for Kmart is: Kmart loses marketing chief as DraftFCB ad contract end nears
HOFFMAN ESTATES, IL: While 2013 has seen several significant media account [...]
Global media review at Chanel
Steve’s breakdown: Not for nothin’ but AdAge says the Brad Pitt TV ad was Chanel’s first. I beg to differ. In 1979, Chanel N°5 launched the “Share the Fantasy” campaign which won, oh – I don’t know, a million awards!
PARIS, France: In fashion, trends come and go. And so, too, can agencies.
Chanel has [...]
Indica let’s it down for creative review
Steve’s breakdown: Additional CavinKare brands include the shampoos Nyle, Chik and Meera. They are also in skin care, home care, foods, beverages, dairy products and snacks so winning this pitch opens a lot of doors.
MUMBAI, India: Indica herbal hair colorant from the stable of FMCG conglomerate CavinKare is currently on the lookout fo [...]
Kao is looking for the A team for Media
Steve’s breakdown: Joanne Davis Consulting has sent out the RFI on this account but they has not decided who is pitching. That might be just enough for you to get in there. Hopefully Joanne already has your stuff in-house.
CINCINNATI, OH: Kao USA, the subsidiary of Japanese personal-care manufacturer Kao Corporation, is looking for a ne [...]
Creative contest at Mothercare
Steve’s breakdown: Oystercatchers is the consultant handling the pitch so go get acquainted with them first.
WATFORD, UK: The review will be handled by Oystercatchers, along with the retailer’s new global brand and marketing director, Jude Bridge.
Mothercare has previously worked with a number of agencies including Bartle Bogle Hegarty [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Quiksilver brings in marketing pro as CEO
Steve’s breakdown: After 20 years at Nike and 11 at Disney, we think this ex-CMO will be making some big changes with Quiksilver marketing.
HUNTINGTON BEACH, CA: Quiksilver, Inc. ZQK +7.08% today announced that its Board of Directors has appointed Andy Mooney as President and Chief Executive Officer, succeeding Quiksilver’s co-fou [...]
2013 Predictions from the Financial Sector
Steve’s breakdown: You know we make account review predictions here all the time. It’s a skill I’ve had to perfect out of shear survival as a new business professional.
But we’re not the only one’s with a crystal ball. CNBC made a few 2013 predictions of their own and we’d like to share them with you along [...]
Burberry global media in review
Steve’s breakdown: “High-end fashion brand Burberry has approached holding companies in advance of a pitch for its global media planning and buying business.” They are clearly looking for a trophy agency so if you’re that, get in there.
LONDON, UK: The global Burberry account, estimeted to be worth £2m in the UK, was [...]
Murad woos Estee Lauder exec as CMO
Steve’s breakdown: The new CMO will be leading brand development, advertising, public relations, creative, and education. Murad is the #1 selling clinical skincare brand at many leading salon and spa locations worldwide and is sold in over 40 countries.
EL SEGUNDO, CA: Murad Inc. announced that Suzanne Dawson has joined the Murad Family [...]
LittleMissMatched sells trademark
Steve’s breakdown: Once you’ve bought a trademark there’s only thing left to do. ADVERTISE!
NEW YORK, NY: Delta Galil USA, the U.S.-based subsidiary of Delta Galil Industries, Ltd. (DELT/Tel Aviv Stock Exchange, DELTY.PK/OTCQX), the global manufacturer and marketer of branded and private label apparel products for men, women [...]
This is not a lead: Payless ad account in review
Steve’s breakdown: Every so often we have to remind our members not only what we report but what we don’t. We do not send you off to an ad account review with finalists. And that’s what this is. Now back to your regularly scheduled leads . . .
TOPEKA, KS: Payless ShoeSource is meeting with agencies about its creative busine [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Now J&J puts US media in review: $1 billion worth
Steve’s breadown: Last month, you’ll remember we reported “J&J puts global media up” which covered Europe, Middle East and Africa region. This, on the other hand, is for the US of A.
BRUNSWICK, NJ: Health care giant Johnson & Johnson is conducting a U.S. buying-focused agency review, according to sources.
The c [...]
Cole Haan splits with Nike
Steve’s breakdown: We had this account while I was at Margeotes|Fertitta+Partners. The phrase granola-eating-garmentos comes to mind. It’s still a great brand so go get it.
BEAVERTON, OR: NIKE, Inc. (NYSE:NKE) announced today it has reached a definitive agreement to sell its Cole Haan affiliate brand to Apax Partners for $570 mil [...]
Ding dong: New Avon CMO calling
Steve’s breakdown: Just last month we reported “Avon stock jump after chairman exit signals big changes on the way“. Now there’s a new CMO. If you haven’t already, it’s time to make the call.
So you know, bringing in Paula Abdul was their last big marketing move.
NEW YORK, NY: Avon has appointed a former Pr [...]
Colgate Luminous White needs videos
Steve’s breakdown: All the videos must have audio in spanish and/or spanish subtitles. Have fun, be creative and come up with some fresh, bright, and gleaming stories that show off those pearly whites. Deadline is December 9th, 2012. Get the creative brief here:
NEW YORK, NY: Accessories bring an ensemble to life. Shiny, bright and lumi [...]
Worldwide media review: Geox
Steve’s breakdown: “Geox, the Italian footwear brand, is reviewing its global media planning and buying arrangements.”
MONTEBELLUNA, Italy: ZenithOptimedia is the incumbent on the European business. It is understood that the review covers an estimated 40 markets worldwide.
The review is being led out of the company’ [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
First CMO at Perfumania
Steve’s breakdown: In addition to their 350 retail stores, they are managing brands such as Rihanna, Vince Camuto, Jessica Simpson, Success by Donald Trump, and Tommy Bahama.
NEW YORK, NY: Perfumania Holdings, Inc. announced today the appointment of Linda G. Levy to Senior Vice President and Chief Marketing Officer, effective immediatel [...]
Gap review: International creative & media
Steve’s breakdown: “Gap, the high-street clothing retailer, has approached agencies about its international advertising and media accounts.”
SAN FRANCISCO, CA: It is understood that the review will not affect Gap’s key North American market, where the bulk of the brand’s spend is focused. The creative business is handled by [...]
Revolution Dancewear starts auditions for new CMO
Steve’s breakdown: They are doing a lot of videos here and could probably use some social media help in addition to good-old-fashion advertising.
The job description is below which includes this line: The new CMO’s “primary responsibilities include development, communication and promotion of brand identity, positioning and [...]
OnlineShoes.com seeks the right fit for next CMO
Steve’s breakdown: OnlineShoes.com spends a lot of time making product videos. It’s not a bad idea but they should at least make them interesting to look at. We predict that’s the type of work the new CMO will be reviewing.
The job post is below.
SEATTLE, WA: The VP of Marketing/CMO’s key function is to drive growth and prof [...]
FashionPlaytes tries on new CMO to reach more tweens
Steve’s breakdown: The TV creative that was just uploaded to their YouTube channel last month looks like they pulled some tired “Toy Guy” out of retirement to have’em create a spot. Please save these folks!
BEVERLY, MA: FashionPlaytes (www.fashionplaytes.com), the retail industry’s first engagement-driven commer [...]
Nike’s new CMO in UK and Ireland
Steve’s breakdown: We usually don’t report on management stories from overseas but too many of our readers are interested in this sports marketing so here ya go.
HILVERSUM, Netherlands: Nike has appointed its former marketing director for Northern Europe Nicole Hubbard to lead its brand building activity in the UK with a brief to [...]
Harrods in Review
Steve’s breakdown: This is a big one folks. If you don’t know, Harrods is The UK luxury department store and it comes with lots of prestige. The Haystack Group is handling the review.
LONDON, UK: Harrods, the luxury department store, is seeking an agency to handle its UK advertising account. Radioville is the incumbent on radio a [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Avon stock jump after chairman exit signals big changes on the way
Steve’s breakdown: We don’t usually report on CEO or Chairperson news but when the ex-CEO says he’s stepping down as chairman and the stock jumps, we smell money. Not that kind of money – ad revenue money.
As soon as this house cleaning is done, expect Avon to start plans on many changes which will most likely include [...]
In review: Lectra to tread together PR campaign in NY & LA
Steve’s breakdown: Their looking for connections in the fashion biz here with this review. Start by contacting Jahmin Lee, senior manager of communications at: ja.lee@lectra.com.
PARIS, France & NEW YORK, NY: Textile and industrial fabrics software developer Lectra is on the hunt for a PR firm with fashion sector experience and medi [...]
NY & LA PR sought at Textile Software Developer
Steve’s breakdown: Their looking for connections in the fashion biz here with this review. Start by contacting Jahmin Lee, senior manager of communications at: ja.lee@lectra.com.
PARIS, France & NEW YORK, NY: Textile and industrial fabrics software developer Lectra is on the hunt for a PR firm with fashion sector experience and medi [...]
Gillette digital: In review
Steve’s breakdown: This account has been at BBDO forever so we don’t expect much to change except new ideas in the digital media plan. Either way, it’s a huge account and should be pursued.
CINCINNATI, OH: Procter & Gamble Co. has launched a review for its North American Gillette men’s shaving, deodorant and body- [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Gap snags a falling star: Penny’s ex-Pres
Steve’s breakdown: Remember that line for The Big Chill when Meg says ”I feel like I got a great break on a used car” to Harold? And then they try to make a baby. That’s what this feels like.
Is there an opportunity at the Gap? If there willing to hire this guy, they are clearly open to new ideas.
NEW YORK, NY: Michae [...]
Fruit of the Loom Indeed Launches Review
Steve’s breakdown: They’re saying RFPs have been sent out but don’t let that stop you from getting in there if you have the right stuff.
BOWLING GREEN, KY: Well, looks like tipsters from Friday were onto something as it appears that Fruit of the Loom is indeed looking for some fresh agency perspective after partnering for a [...]
Filene is coming out of the Basement
Steve’s breakdown: Coming out of bankruptcy is not easy but this was a beloved brand and I suspect there might even be some pent-up demand. Secondly, they will not be able to pull it off without advertising so go check it out.
BOSTON, MA & NEW YORK, NY: The owner of the former Filene’s Basement chain plans to emerge from bankruptcy [...]
Creative up for grabs at Jack Wills
Steve’s breakdown: “Jack Wills, the clothing brand, is on the hunt for an advertising agency as it moves to ramp up its marketing efforts.”
LONDON, UK: The brand, which has not engaged in mainstream advertising, has been in touch with agencies directly to invite them to pitch for communication projects.
Jack Wills, which fo [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: Accounts won one year ago this week. Source: Access Confidential
Cannon Mountain [...]
Louis Vuitton wants an ad rematch: Global account in review
Steve’s breakdown: Their last work was great but not “the greatest.” Check it out before you pitch so you know where they’ve been
PARIS, France: A pitch for the luxury brand’s global business, currently held by Ogilvy & Mather Paris, is being run out of the French capital. Ogilvy & Mather is repitching for the [...]
Abercrombie & Fitch is losing it!
Steve’s breakdown: The featured video is proof that this article is dead on. Please, please, please – someone get in there and fix this!
NEW ALBANY, OH: Abercrombie & Fitch Co.’s soft-porn ads and nightclub vibe once delighted American teenagers and infuriated parents. Today, many aren’t even paying attention.
The [...]
USANA doses up on promotions including CMO
Steve’s breakdown: If you like companies that feel like cults, this may be the client for you. Add the “network marketing” with Salt Lake City and the 12 types of messages they put out there, and this company is, as my dad would say, a pip.
SALT LAKE CITY, UT: USANA Health Sciences, Inc. USNA +2.07% has announced the promo [...]
Creative and media pitch for Homeshop18 initiates
Steve’s breakdown: “The pitch process, which is at a nascent stage, is on in the National Capital Region.”
DELHI, India: HomeShop18, the home shopping channel from the house of Network18, is on the lookout for a creative partner as well a media planning and buying agency.
While the size of the business could not be [...]
VLCC seeks social media agency
Steve’s breakdown: After 6 o’clock quickie? – To go through RFP please visit this Link: View the RFP FOR SOCIAL MEDIA
NEW DELHI, India: VLCC is accepting proposals from Agencies to Strategize and Execute Social Media Marketing Campaigns for its Personal Care Division. VLCC is into Personal Care Products and want to optimize [...]
Coty’s new CEO
Steve’s breakdown: If there has ever been a company that wanted new ideas and didn’t care where they came from, it’s Coty. I’ve had them as a client at three different ad agencies and we always had a blast. The image below is one of the accounts we worked on.
Give the new CEO a call and let them know you’re aroun [...]
J&J’s $2.4 billion global creative review
Steve’s breakdown: Johnson & Johnson has been on a tear lately and this is the biggest – ad wise. Earlier this year they got a new CEO and just last month J&J makes biggest acquisition ever
NEW BRUNSWICK, NJ: Johnson & Johnson, the health and skincare company, has triggered a review of its $2.6bn global creative busine [...]
Kohl’s to expand Ad Agency roster: In review
Steve’s breakdown: They are looking for a “strategic addition” to their agency roster which we’re betting is about digital but don’t quote us. An RFI is already been sent via Select Resource International so make sure your stuff is over there.
MENOMONEE FALLS, WI: Kohl’s is looking outside its current stab [...]
110% fits into a new CMO
Steve’s breakdown: We got a quick weekend post here just in case you were looking. Cheers!
PONTE VEDRA BEACH, FL: 110%, the creator of the rapidly growing innovative line of Compression + Ice gear, has added Megan Russell as ‘a perfect fit… as 110%’s new CMO.’ Russell brings seven years of experience gained at Penguin Brands, where she [...]
Regis rocks a new CEO w/ mad marketing experieince
Steve’s breakdown: The new CEO has been in the marketing departments of Royal Caribbean International, Polaroid Corporation, Reebok International & Nestle Foods Corporation so expect some major changes in advertising! Brands in the Regis portfolio include Supercuts, Sassoon Salon, MasterCuts, Cost Cutters, and Hair Club for Men and [...]
Zumiez skates into extreme etailing with Blue Tomato purchase
Steve’s breakdown: Though it’s always nice to break into a European market but getting an ecommerce site available in 14 languages selling across Europe is the big Kahuna. Maybe they should surf right into the US
EVERETT, WA: Zumiez Inc. (NASDAQ: ZUMZ), a leading specialty retailer of action sports related apparel, footwear, equi [...]
JC Penny CEO takes over CMO duties
Steve’s breakdown: On October 3 we reported Target CMO Departs for JCPenney: No love lost . . . yet. Well, the love that was lost was at JC Penny and with Michael Francis.
Either way, this whole account is up in the air so make your move.
PLANO, TX: J.C. Penney said its head of merchandising and marketing is leaving and Chief Executive [...]
P&G Korea reviews media planning
Steve’s breakdown: This review is for media planning but not buying. And they are looking to do a consolidation not the opposite.
SEOUL, Korea: Procter & Gamble (P&G) is understood to have called a pitch for its media planning account in Korea, which is predominantly handled by MediaCom and Starcom.
Sources have indicated that [...]
Mulberry puts the bag out for media agencies to pitch
Steve’s breakdown: It didn’t take long for the new CEO to put this account into review. The business includes UK, France and the USofA.
LONDON, UK: The Mulberry handles its media in-house, but is looking for an agency to oversee media in the UK, France and the US.
The search is being led by Tori Campbell, the marketing director at [...]
$1.5 billion Macy’s media account up for grabs
Steve’s breakdown: A) We saw this coming in February when we reported Macy’s makes some moves at the top of Marketing. 2) Joanne Davis Consulting is supporting the review so make sure your credentials are over there. 3) Then make the call to get in the pitch.
CINCINNATI, OH: Macy’s, which spends nearly $1.5 billion on U.S. advert [...]