Steve’s breakdown: Here’s the Greenest job a CMO could get. Help find her/him and you’ll be first in line to do their advertising and help the world clean up.
ARLINGTON, VA: Every human life on Earth depends on a natural world capable of supporting our needs. But we are taking more from nature than it can replace, weakening [...]
Posts in category Industry: Green
CMO needed at Conservation International
Steve’s breakdown: Here’s the Greenest job a CMO could get. Help find her/him and you’ll be first in line to do their advertising and help the world clean up.
ARLINGTON, VA: Every human life on Earth depends on a natural world capable of supporting our needs. But we are taking more from nature than it can replace, weakening [...]
SolarCity’s IPO raises cash for advertising
Steve’s breakdown: A successful IPO is alway good news for the market but what about marketing. Well, for a company like SolarCity who allows customers to lease solar panels by paying a monthly fee, advertising will most definitely get a piece of that IPO money. Right now, they use a in-house shop.
SAN MATEO, CA: Shares of SolarCity Co [...]
In review: The Royal Society for the Protection of Birds
Steve’s breakdown: Rebranding a not-for-profit can be tricky. There’s usually lots of opinions flying around but in the end, you’ll be glad you’re helping the planet.
SANDY, UK: The Royal Society for the Protection of Birds is looking for an advertising agency to handle a brief to help it connect with new audiences.
[...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Universal Lubricants slips in new CMO
Steve’s breakdown: How can we resist publishing about a company named Universal Lubricants. Plus they do good work! Anyway, the new guy seems not to stick around in one place too long so this could be an easy quick-strike account.
WICHITA, KS: Universal Lubricants, a leader in sustainable energy solutions, today announced the appointme [...]
Fisker hires GM get-a-way
Steve’s breakdown: Green-car startup Fisker Automotive named former General Motors Co and Hyundai Motor Co marketing executive Joel Ewanick as interim chief commercial officer. What do you thing will happen with their ad account. Why not call and find out?
ANAHEIM, CA: Ewanick was ousted as the global marketing chief at GM in July afte [...]
RFP: Georgia Department of Natural Resources
Steve’s breakdown: We’re digging deep to find you leads this Thanksgiving Eve. Here’s a green one.
Deadline: Dec 6, 2012 @ 3:00 PM
Contact: rhondam@dnr.state.ga.us
Document:
STOCKBRIDGE,, GA: The objective of this proposal is to obtain the professional services of a qualified marketing/advertising consulting company to ass [...]
A new category to pitch: Marijuana
Steve’s breakdown: This is a lead that will continue to expand year-after-year so you might as well positioned for it. Colorado & Washington agencies, you go first.
DENVER, CO & SEATTLE, WA: For marijuana entrepreneurs like Ean Seeb, the legalization of recreational marijuana use in Colorado and Washington in Tuesday’s election [...]
Listening for New Business Leads
Steve’s breakdown: Let’s just talk about new business and where it’s going to be coming from as it concerns the federal government.
Green power technologies, manufacturing and installation.
Healthcare communication systems which we wrote about back in June with the headline: “Biggest PR account expansion ever!!“ [...]
$9 million PR account in review: Amtrak California
Steve’s breakdown: There’s an RFP for this account which has a few problems but don’t let that stop you from calling them up!!
SACRAMENTO, CA: California is reviewing its $9M public education, outreach and rail safety education program touting passenger rail and bus service in the Golden State with an open RFP process this m [...]
FoodLink finds the final link: Now let’s get advertising
Steve’s breakdown: This is the future of food; from farmer to fork. We expect big growth for FoodLink and a smart marketing plan will make that happen.
LOS GATOS, CA: FoodLink®, the buying platform that connects fresh food retailers and wholesalers to a network of over 2,000 supplier companies, today announced a definitive agreement to [...]
#1 green franchise in North America gets bought
Steve’s breakdown: We think this could be the beginning of something big. Unique Pizza and Subs Corporation has purchased Pizza Fusion. Pizza Fusion‘s tag-line is “Fresh, Organic, Earth Friendly” and they have 20 locations including 8 in Saudi Arabia.
PITTSBURGH, PA–(Marketwire – Sep 30, 2012) – Uniqu [...]
Southern California Telephone & Energy buys North Energy Central
Steve’s breakdown: The company they are buying is a green energy provider and we suspect they are going to want to tout that very soon.
LAGUNA BEACH, CA: Southern California Telephone & Energy, a privately held company, has completed the purchase of North Energy Central (NEC) www.northenergycentral.com from the famed Power Plant D [...]
Jacuzzi flushes out new :30 second video project
Steve’s breakdown: We love PopTent.com. It gives small shops the opportunity to do great work for great brands. Here’s the latest one.
CHINO HILLS, CA: Jacuzzi Brand. There’s only one. Talk about a true slogan. Jacuzzi is a global manufacturer and marketer of hot tubs, spas, and luxury plumbing products—such as whirlpool bathtubs [...]
Cutting down smog with PR in Sacramento
Steve’s breakdown: Here’s a good one for those agencies who like the green accounts. You can view the RFP here. It’s due Oct. 1st.
SACRAMENTO, CA: Sacramento’s air quality agency is reviewing its seven-figure public education account with an RFP for PR and advertising agencies open through Oct. 1.
The California capital last [...]
Wyman’s of Maine issues RFP for PR & Advertising
Steve’s breakdown: These folks actually contacted me directly about this review weeks ago. I didn’t want to step on their toes but makes me think we will be getting into Ad Agency Search Consulting very soon. Stay tuned. There is an RFP for this one with David Swardlick at: dswardlick@swardlick.com
TOPSFIELD, ME: Wyman’s of [...]
Solar consolidation: Draker & Solar Power Technologies are One
Steve’s breakdown: We know how hard agencies are trying to get green accounts and we’re here to help. Draker will be the brand going forward and we suspect they will be ramping up their advertising efforts.
BURLINGTON, VT: Draker and Solar Power Technologies, Inc. (SPTI) jointly announce that they have successfully merged, effecti [...]
Wikoda sheds light on marketing with new CMO
Steve’s breakdown: Letting there be light on the north side of the house just got easier. Their new product, the sunflower, is going global and would be a great way for you to do the same thing.
WEST CONCORD, MA: Since they introduced their first product, the Sunflower Home Heliostat, six months ago, Wikoda has expanded their business [...]
Conservation International seeks CMO for global advertising
Steve’s breakdown: Key line in this job description is: “S/he will oversee global advertising, collateral, promotions and other initiatives to drive familiarity, favorability and preference for the organization’s brand while supporting key organizational objectives”
This could be a great green account that could connect you [...]
Green winery gets major bump in funds: Tolosa Winery
Steve’s breakdown: This giant wine company may be just what the doctor ordered of one sustainably farmed vineyard brand that uses solar power during processing: Tolosa Winery
SAN LUIS OBISPO, CA: Ernest and Julio Gallo Winery (E&J), a California-based company involved in grape growing, winemaking, distribution and marketing of wines [...]
Obama Bioethics panel seeks PR
Steve’s breakdown: Here’s your chance to jump right into politics. If I were you, and I’m not, I ‘d stick my toes in to see if the “bio” is fine.
Proposals are due Aug. 15. Details on the RFP are at fbo.gov.
WASHINGTON, DC: A presidential commission established in 2009 to advise the White House on bioethic [...]
DC Sustainable Energy Utility powers up Agency Review
Steve’s breakdown: This relatively new green organization is looking for an agency that can do it all. Of course we all say we can do it all so that shouldn’t be a problem. Proposals are due April 30th and the Request for Proposals for Marketing Services is here. Make sure to read the “Source” below.
WASHINGTON, DC: T [...]
Rides Share program has $1 million for public awareness: RFP
Steve’s breakdown: We always love posting Green accounts. Here’s schedule for this one from the Clean Transportation Fund:
May 8, 2012: Bidders’ Conference, AQMD, Room CC6, 10am to 11am
June 26, 2012: All proposals Due by 5pm
June 26 – July 20, 2012: Proposal Evaluations
July 16-20, 2012: Interviews of Selected Candidate Contracto [...]
Nothing to Sneeze at: $300K budget for Solid Waste Ad Campaign
Steve’s breakdown: Okay, this is all about Mecklenburg County encouraging residents and businesses to practice both recycling and waste reduction. Please click here to view the RFP. It’s due April 16 by 5pm.
CHARLOTTE, NC: Mecklenburg County is seeking a Service Provider to work in cooperation with County Waste Reduction Staff on [...]
In Review: California Energy Commission’s Advertising & Social Media
Steve’s breakdown: Alternative and Renewable Fuel and Vehicle Technology Program Outreach and Marketing Campaign! Deadline to Submit Proposals: April 18, 2012 by 3:00 p.m. BTW: The name of the contact is Coco Worthy. I’m just say’in…
Here are your documents:
RFP Application Manual
Solicitation Files , (PDF, Word, Excel [...]
Biodiversity Project, Communications to Inspire Environment Action, seek Digital Help
Steve’s breakdown: Biodiversity Project, a nonprofit communications organization, seeks qualifications documents from website, social network and online engagement firms. Qualifications will be kept on file to be used as Biodiversity Project submits grants and proposals for communications projects that would require tech-savvy help. The [...]
New CEO takes root at GreenGro Technologies
Steve’s breakdown: Going from a CEO who is a financial to a CEO who is a marketing guy = new business opportunity for consumer and trade advertising.
WESTMINSTER, CA: Greengro Technologies Inc. (PINKSHEETS: GRNH) has engaged business entreprenuer Don Smith as Chairman and CEO to lead the company’s aggressive growth plan. Smith wil [...]
Green Client wants to go after Consumers: SaviCorp
Steve’s breakdown: They have spent most of their time and resources on trade marketing but it looks like the new guy slants consumer so expect some shifts.
SANTA ANA, CA: Rick Thomas has been named Chief Marketing Officer for Santa Ana, California based SaviCorp, maker of the DynoValve®. The DynoValve, when installed on cars or trucks, [...]
Landscaper Trade Group Seeks PR Firm to spread the word
Steve’s breakdown: The thing about this organization is they want a little bit of everything and what they really need is a plan. Figure that out and you will win the business. View the RFP here and is due the 18th of this month.
HERNDON, VA: The Virginia-based trade group for lawn care and landscaping companies and professionals is on [...]
Naturally Advanced Technologies Names CMO
Steve’s breakdown: Turning hemp into legal products!
The new guy is from the shoe business so expect a lot of new product launches which could turn into multiple advertising accounts.
VANCOUVER, BC and PORTLAND, OR: Naturally Advanced Technologies Inc. is pleased to announce the appointment of Jay Nalbach as its Chief Marketing Offic [...]
Seventh Generation Adds New Chief Marketing Officer
Steve’s breakdown: We reported on the hiring of their new CEO back February. Now with a new CMO, I’m smelling big changes. Especially because the new guy was in the booze biz. Seventh Generation will be hiring a new ad agency very soon!
BURLINGTON, VT: Seventh Generation, the nation’s number one Green Brand and market lead [...]
New Hampshire’s Conservation License Plate account in review
Steve’s breakdown: Selling license plates. That’s the gig with this account. Sounds like it could be fun. The proposals are due August 19th. Here’s where you can download the RFP: Ratti Report RFP7
CONCORD, NH: The State of New Hampshire’s Conservation License Plate Marketing Subcommittee is soliciting proposals from qualifi [...]
Suzlon looks for creative partner for corporate duties
Steve’s breakdown: Lowe Lintas already holds part of the account’s creative mandate; the agency is part of the ongoing pitch.
PUNE, India: Power company Suzlon has initiated a creative pitch for its corporate brand. The process, currently in its early stages in Pune, was initiated about a week back.
The news has been confirmed t [...]
Safety-Kleen appoints their first Chief Marketing Officer
Steve’s breakdown: Two green accounts in one day! And this one has products I’d actually buy. The new CMO probably has his hands full and could use some guidance from a marketing vet so give him a call.
PLANO, TX: Safety-Kleen Systems, Inc., has appointed Curtis C. Knapp as chief marketing officer and senior vice president. As th [...]
Anvil Knitwear Names new Executive Vice President of Marketing
Steve’s breakdown: We love green companies and here’s one that’s not only doing it right, they’re showing off their green-ness right. See if Heather could use some help getting the word out.
NEW YORK, NY: Anvil Knitwear today announced that Heather Stefani has joined the sportswear company as Executive Vice President o [...]