Steve’s breakdown: These type 2 diabetes drugs, NESINA, OSENI & KAZANO, will probably get pretty decent sized ad budgets considering millions of people are affected.
DEERFIELD, IL: Takeda Pharmaceutical Company Limited (Takeda) and its wholly-owned subsidiary, Takeda Pharmaceuticals U.S.A., Inc. today announced that the United State [...]
Posts in category Industry: Pharma/Health
Three type 2 diabetes drugs get approval at Takeda
Steve’s breakdown: These type 2 diabetes drugs, NESINA, OSENI & KAZANO, will probably get pretty decent sized ad budgets considering millions of people are affected.
DEERFIELD, IL: Takeda Pharmaceutical Company Limited (Takeda) and its wholly-owned subsidiary, Takeda Pharmaceuticals U.S.A., Inc. today announced that the United State [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Boston Medical Group Seeks CMO
Steve’s breakdown: This account is way bigger than you think. Boston Medical Group has twenty-one office locations across the United States and if you can help find their new CMO, you win!!
Here’s the job description:
NEWPORT BEACH, CA: The Chief Marketing Officer reports directly to the CEO and is responsible for spearheading Bos [...]
Walgreens prescribes $240 million media review
Steve’s breakdown: R3:JLB is handling this review so make sure up-to-speed with those folks.
DEARFIELD, IL: For the first time in a decade, national pharmacy chain Walgreens is launching a formal review for its $240 million media-planning and -buying account.
“The reason we are inviting agencies for a review is that it has been 1 [...]
Growing medical office software company checks-in CMO
Steve’s breakdown: They say Kareo is the only medical office software provider dedicated to serving the small practice. If that’s true, they have a lot of advertising to make because just showing testimonial after testimonial is only going to take you so far.
IRVINE, CA: Kareo Inc., the cloud-based medical office software provider [...]
Santaris to launch Uceris™
Steve’s breakdown: They are adding 85 new sales people to handle this launch and it doesn’t look like they have the branding done yet.
SAN DIEGO, CA: Santarus, Inc. (NASDAQ: SNTS) announced today that the U.S. Food and Drug Administration (FDA) has approved UCERIS™ (budesonide) extended release tablets for the induction of remissi [...]
Maimonides Medical seeks CMO
Steve’s breakdown: From the job description: ”He or she will work in partnership with advertising agencies and other vendors to design and implement traditional and interactive marketing campaigns for centers of excellence, service lines and physicians.” Go get’em!
BROOKLYN, NY: Maimonides Medical Center is Brooklyn’s [...]
Bayer get approval on Skyla
Steve’s breakdown: Skyla is aimed at younger women who have not had children, aged 18 to 35 years old. If that’s your sweet-spot, give’m a call
PITTSBURGH, PA: U.S. regulators on Wednesday approved a new low-dose hormone intrauterine device designed to prevent pregnancy, the first new device of its type in 12 years, accordin [...]
Sanofi buys Rolaids from J&J
Steve’s breakdown: Sanofi now needs to relaunch Rolaids since it hasn’t been on the selves for 2 years. Need I say more.
BRIDGEWATER, NJ: Rolaids is an iconic brand of antacid tablets, but it hasn’t been produced since 2010 and has now been sold twice in six years.
Johnson & Johnson, which paid $16.6 billion to Pfizer [...]
Wheel chair companies merge
Steve’s breakdown: We happen to know they will not announce the name of this new merged company for a couple of months. Let that be a hint to get in there and take over the entire account.
HAZELWOOD, MI & RCOKY HILL, CT: ATG Rehab (ATG) and United Seating & Mobility (USM) announced today a merger of equals. The combination bring [...]
New CMO is what the Dr. ordered at Interleukin
Steve’s breakdown: Interleukin Genetics really wants to go mainstream. I don’t know why it hasn’t happened but maybe you can get them there with the new guy.
WALTHAM, MA: Interleukin Genetics, Inc. (OTCQB: ILIU) today announced the appointment of Scott Snyder as Chief Marketing Officer. In this role, Scott will spearhead th [...]
“Blockbuster” drug approved by FDA
Steve’s breakdown: Cardiologists are already bracing for the marketing onslaught that will be launched for this drug. An agency has not been named so get in there now.
NEW YORK, NY: The Food and Drug Administration on Friday approved Eliquis, an anticlotting drug that has been highly anticipated by cardiologists and is expected to be a [...]
FDA approves new tuberculosis treatment
Steve’s breakdown: A new drug means a new ad account without an agency. This one is with J&J.
NEW BRUNSWICK, NJ: The Food and Drug Administration announced on Monday that it had approved a new treatment for multidrug-resistant tuberculosis that can be used as an alternative when other drugs fail.
Koen Andries, a Janssen scientis [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Leukemia drug Iclusig gets approved: Possible PR lead
Steve’s breakdown: With a drug costing more than $100K/year wholesale, our prediction is this drug needs more PR than is does advertising.
CAMBRIDGE, MA: First there was Gleevec, the wonder cancer drug. Then came the sons of Gleevec. Now there is the grandson of Gleevec.
The Food and Drug Administration on Friday approved another Gleeve [...]
Large portion of $300 million in review at Abbott
Steve’s breakdown: We smelled something going on at Abbott on the 12th when we reported ”Abbott with two film projects in review”
ABBOTT PARK, IL: Health-care giant Abbott Laboratories has begun a review for a large portion of its nearly $300 million media business.
The review comes as Abbott Labs prepares to split into two [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Abbott with two film projects in review
Steve’s breakdown: We’ve got two projects in one post here and both are with Abbott and both are due January 9, 2013. Seems something is up at Abbott. Here are the briefs:
ABBOTT PARK, IL: Abbott’s tag line is A Promise for Life. It is a statement that describes what they believe in, what they value, and what they strive to delive [...]
PureFormulas.com stirs in new CMO
Steve’s breakdown: What turns an ex-broadcasting & ad agency guy into a health supplement pusher. Two things:
He might have drunk the “coolaide”
Money
Either way, it sounds like someone who will be pumped-up to kick ass. I like pitching clients like that.
MIAMI, FL: Daniel Moure has been named Chief Marketing Office [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Does Baxter’s $4 billion purchase signal review?
Steve’s breakdown: This account has been with the same agency since 1998 and this big purchase could be just the thing to rattle it into review.
DEERFIELD, IL: Healthcare products maker Baxter International Inc. said on Tuesday that it would buy privately held Swedish dialysis product company Gambro AB for about $4 billion to expand its [...]
Medullary thyroid cancer drug Cometriq approved
Steve’s breakdown: Just so you all know, we are going to start covering hot FDA approvals for any of you interested in the pharma category. This is the first.
SOUTH SAN FRANCISCO, CA: Exelixis Inc.‘s (EXEL: Quote) lead compound for medullary thyroid cancer, Cometriq, previously known as Cabozantinib, crossed the finish line on Thu [...]
U of Virgina Health is ailing for PR agency
Steve’s breakdown: Contracts awarded will stretch for three years. Proposals are due Dec. 14. View the RFP.
CHARLOTTESVILLE, VA: The University of Virginia Health System, the large Charlottesville-based institution composed of hospitals, medical and nursing schools, and other healthcare facilities is reviewing its PR, advertising and ma [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
RFP Issued: Novartis product launch
Steve’s breakdown: Novartis, the pharmaceutical giant, is searching for a global advertising agency to handle the international roll-out of an over-the-counter product.
Sources say the advertising brief could relate to Excedrin.
BASEL, Switzerland: Denmark-based intermediary Haestbeck Consulting has issued a request for information (RF [...]
Anthem Blue Cross Blue Shield needs Recess Guru
Steve’s breakdown: They want to create a character named the “Recess Guru” to encourage people to exercise more. Whether it’s a good idea or not, it could be a pretty funny project. Here’s the deets:
Go to brief here:
Deadline: January 11, 2013
INDIANAPOLIS, IN: We’d all like to exercise more, but with th [...]
Now J&J puts US media in review: $1 billion worth
Steve’s breadown: Last month, you’ll remember we reported “J&J puts global media up” which covered Europe, Middle East and Africa region. This, on the other hand, is for the US of A.
BRUNSWICK, NJ: Health care giant Johnson & Johnson is conducting a U.S. buying-focused agency review, according to sources.
The c [...]
Ziering hair transplant to launch in UK: PR in review
Steve’s breakdown: Here’s a nice opportunity to expand into the UK. You got to start somewhere.
NEWPORT BEACH, CA: The five-figure brief is for media relations work for Ziering Medical Worldwide, a US company that treats men and women, and founded by surgeon Craig Ziering.
The company, which is launching its services in the UK in [...]
Superdrug shopping $7.5 million account around
Steve’s breakdown: The featured video starring Joanna Page was produced just for YouTube. It’s well done but probably didn’t pull shoppers considering how much it cost. New ideas is what they need.
CROYDON, UK: Superdrug has launched a review of its UK advertising account, which is estimated to be worth around five million [...]
Vacation Rental Managers Association opens the door to PR pitch
Steve’s breakdown: There’s an RFP out there now but just in case, give Shelly Pfenniger, director of communication a call.
INDIANAPOLIS, IN: The Vacation Rental Managers Association is reviewing its PR account with a closed RFP process as the trade group wraps a branding initiative early next year.
MMGY Global is the incumbent and [...]
Mucinex, Cepacol & Delsym in digital review
Steve’s breakdown: Ark Advisors in New York is handling the review so I hope your credentials are already over there. If not, get them over there for next time.
HILLSBOROUGH, NJ: Talk about a timely search. Amid the thick of cold season, Reckitt Benckiser is seeking an agency to create digital ads for three of its cough, cold and flu b [...]
Prevacid looking for great ideas for TV
Steve’s breakdown: This brand is with Takeda Pharmaceuticals, “A wholly owned U.S. subsidiary of Japan’s largest pharmaceutical company” so getting your foot in the door will be big.
The deadline is December 3rd, 2012 and the brief is right here.
DEARFIELD, IL: For those people that suffer from it, frequent heartburn c [...]
eDiets.com gets bought
Steve’s breakdown: This winter we reported “New Boss at eDiets: Does that Mean new Ad Agency?” Now with this news, there’s an even a bigger chance of an ad review.
FORT LAUDERDALE, FL: eDiets.com, Inc. (OTCBB: DIET), a provider of convenient at-home diet, fitness and healthy lifestyle solutions, today announced that it [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Account review prediction: DentalPlans.com
Steve’s breakdown: CapitalOne executive getting the CMO job at DentalPlans.com means they are drilling for growth. We even think they will be reviewing all advertising.
PLANTATION, FL–(Marketwire – Oct 30, 2012) – DentalPlans.com, the largest online provider of Discount Dental Plans for individuals and families acro [...]
$150 international media account review: Merck
Steve’s breakdown: Here we go again; scooping the entire American press with this lead. I bet you guys never get tire of this!
WHITEHOUSE STATION, NJ: It is understood that the Merck media review will focus on international markets excluding the US.
The client has contacted networks ahead of a review.
ZenithOptimedia handles UK media [...]
NHS “Change Day” campaign seeks PR shop
Steve’s breakdown: “An NHS institute is to bring in comms support to promote a ‘change day’, ahead of the biggest upheavals in the NHS’ history.”
COVENTRY , UK: The NHS Institute for Innovation and Improvement is in talks with a small number of agencies around promoting the day, which is planned for the sp [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
J&J puts global media up
Steve’s breakdown: This review includes Europe, Middle East and Africa region. J&J’s estimated annual spending there is said to be approximately $320 million.
BRUNSWICK, NJ: Johnson & Johnson has concluded its global creative agency review and is preparing to launch a global media review in markets not already in review, includi [...]
£50 million global media review at Omega Pharma
Steve’s breakdown: Omega Pharma, the over-the-counter healthcare company, is reviewing its estimated £50 million global media planning and buying account. This follows a recent acquisition of the new dietary product XLS-Medical.
NAZARETH, Belgium: The review is thought to encompass more than 20 of Omega’s key markets and agency netwo [...]
UnitedHealth Group to expand into Brazil
Steve’s breakdown: So many of our suscribers want to expand in the growing marketing place of South America. Well, here’s a whoper for ya.
MINNETONKA, MN: UnitedHealth Group Inc. will spend about $4.9 billion to buy a majority stake in Brazilian health benefits and care provider Amil Participacoes SA, as the largest U.S. health i [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
$2.5 billion still up in the air at J&J
Steve’s breakdown: We reported on this back in July with the headline: J&J’s $2.4 billion global creative review. Either way you look at it, this is an opportunity for any agency who wants in.
NEW BRUNSWICK, NJ: Johnson & Johnson hasn’t begun its $2.5 billion global creative ad agency review despite announcing it would do [...]
ObamaCare creates another PR agency review
Steve’s breakdown: We predicted with was going to happen in back in June when we reported Biggest PR account expansion ever!!
Whether you like it or not, the entire industry and its consumers must be aware of the new healthcare system. We suspect there will be many more like this. This time it’s Nevada.
CARSON CITY, NV: The state [...]
Bayer HealthCare to acquire animal health business
Steve’s breakdown: Bayer has gone to the dogs on this purchase. It will enable Bayer HealthCare to expand companion animal and food animal product lines in the United States.
SHAWNEE, KS & JERUSALEM: Bayer HealthCare LLC and Teva Pharmaceutical Industries Ltd. (NYSE: TEVA) announced today that they have signed an agreement in which [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Eli Lilly spreading the word for autoimmune drugs: In review
Steve’s breakdown: Two things:
One: The release is already out but don’t let that ever stop you from calling
Two: Like I just said about J&J, approach with caution
INDIANAPOLIS, IN: Pharma company Eli Lilly is aiming to bolster agency support for its autoimmune drug franchise as it steps up research and development in the ar [...]
J&J in advertising hot water again
Steve’s breakdown: There’s a big debate in the advertising community about whether a pharma account is worth the trouble. On one hand, it’s big money – on the other, just look at Digitas Health . . .
Your call but J&J has got some problems to take care of and you might as well take the money.
TITUSVILLE, NJ: A John [...]
Vitafusion and L’il Critters are now on Church & Dwight’s table
Steve’s breakdown: Vitafusion and L’il Critters are the big brands they are talking about here. And just like the ConAgra deal yesterday, they will be looking for new advertising. I guarantee it!
PRINCETON, NJ: Church & Dwight Co., Inc. (NYSE:CHD) has signed a definitive agreement to acquire Avid Health, Inc. (Avid), the lead [...]
Care.com gets a house call of $50 mil!
Steve’s breakdown: Another great idea that should take off. And with $50 million in the bank, marketing has to be taken care of.
WALTHAM, MA: Care.com Inc., a Waltham company that aims to connect families with caregivers, said Tuesday that it has raised $50 million in new funding, the largest amount it has generated since being founded [...]
Bristol-Myers Squibb gabbles Amylin
Steve’s breakdown: This is a big one if you’re in the industry. So give a call and a hardy congrats to the crew who’ll be in the hot seat.
PRINCETON, NJ: Bristol-Myers Squibb said Wednesday it had completed its tender offer for Amylin Pharmaceuticals, Inc., which is expected to amount to a $7 billion acquisition.
Amylin beco [...]
University Hospitals checks in a new Chief Marketing Officer
Steve’s breakdown: A lot of agencies make a lot of many on hospital accounts. I think they’ve kept Jerry Della Femina alive since the 90s so go get in there
CLEVELAND, OH: Following an extensive nationwide search, University Hospitals has appointed a new Chief Marketing Officer, Peter Brumleve, to set the strategic marketing direc [...]
Lots of new folks at GE including one CMO
Steve’s breakdown: Not for nothin’ and I don’t like to gloat but . . . I bought GE when it was $9! Now I didn’t say I bought a boat load but still.
Anyway, the big change here is the new CMO at GE Healthcare.
FAIRFIELD, CT: GE today announces the appointment of six new company officers. GE currently has 203 officers gl [...]
USANA doses up on promotions including CMO
Steve’s breakdown: If you like companies that feel like cults, this may be the client for you. Add the “network marketing” with Salt Lake City and the 12 types of messages they put out there, and this company is, as my dad would say, a pip.
SALT LAKE CITY, UT: USANA Health Sciences, Inc. USNA +2.07% has announced the promo [...]
Prescribing PR: CVS Caremark account in review
Steve’s breakdown: They say RFPs have been sent out but if you have the juice to talk them into your pitch, jump on it!
WOONSOCKET, RI: Drugstore and benefits company CVS Caremark is reviewing its corporate PR account, attracting interest from several US agencies.
The Holmes Report understands that an RFP has already been issued, regard [...]
J&J’s $2.4 billion global creative review
Steve’s breakdown: Johnson & Johnson has been on a tear lately and this is the biggest – ad wise. Earlier this year they got a new CEO and just last month J&J makes biggest acquisition ever
NEW BRUNSWICK, NJ: Johnson & Johnson, the health and skincare company, has triggered a review of its $2.6bn global creative busine [...]
Texas HMO seeks re-branding
Steve’s breakdown: Whether or not you agree with the Affordable Care Act (AKA ObamaCare) there is going to be a lot of new business to be had because of it so jump-on-it. View the RFP for this here.
HOUSTON, TX: A Texas health maintenance organization which anticipates significant expansion under the federal healthcare reform law has ki [...]
Inergetics gets pumped up with new CMO
Steve’s breakdown: The health supplement category is an interesting one. Well, I should say the people in the category are interesting. I pitched Twin Labs once and the owners (AKA the twins) took so much beta-carotene they were orange!
PARAMUS, NJ: Inergetics, Inc. announces that Jim Kras has joined the Inergetics’ management te [...]
Biggest PR account expansion ever!!
Steve’s breakdown: Say what you want about ObamaCare but it’s real and every healthcare organization is going to make it happen. That means PR accounts nationwide are going into review to tell the world to get ready. Jump in and get it.
WASHINGTON, DC: The individual health insurance mandate is constitutional, the Supreme Court ru [...]