Steve’s breakdown: As far as we can see, there are no marketing materials for this property as of yet.
BOSTON, MA: The Boston Redevelopment Authority board has approved plans for a 503-unit apartment tower by the TD Garden and Tip O’Neill federal building.
AvalonBay Communities’ 38-story Nashua Street Residences project includes a two-s [...]
Posts in category Industry: Real Estate & Law
503-unit Nashua Street Residences approved
Steve’s breakdown: As far as we can see, there are no marketing materials for this property as of yet.
BOSTON, MA: The Boston Redevelopment Authority board has approved plans for a 503-unit apartment tower by the TD Garden and Tip O’Neill federal building.
AvalonBay Communities’ 38-story Nashua Street Residences project includes a two-s [...]
Billy Casper Golf teams up with its 1st CMO
Steve’s breakdown: This new position will have a lot on its plate and we suspect they’ll be looking for some help. PR they do have handled.
VIENNA, VA: Billy Casper Golf (BCG) – the largest domestic owner-operator of golf courses, country clubs and resorts – has appointed Kyle Ragsdale to the newly-created position of Chief Market [...]
Manhattan West project now needs to market apartments
Steve’s breakdown: It’s been a long time coming but the Manhattan West project on the westside is going up but now with residential tennants it needs to sell. We’re calling it a “brand launch”.
NEW YORK, NY: After six years of promises, Brookfield Office Properties has finally started to build a deck over the exp [...]
Law firm, Hirschler Fleischer, seeks a marketing closer
Steve’s breakdown: We’ve always thought that advertising for law firms could be a lot better. Well here a chance to get in there and show them how it could be done before the new CMO sits down.
Here’s the job posting:
RICHMOND, VA: Hirschler Fleischer, a Richmond, VA based law firm with local, regional and national practice [...]
South Boston Waterfront development without an agency?
Steve’s breakdown: This is a pretty big deal with high profile elements. Go to the “source” of this news for more details.
BOSTON, MA: Pier 4 is a mixed-use project on the South Boston Waterfront that will include approximately 1 million square feet of hotel, residential, office, retail and civic uses on approximately 9.5 ac [...]
King Me! Atlanta’s royal office towers have new owners
Steve’s breakdown: Here’s one for our real-estate agencies. This is a big deal because of its high profile so get in there and introduce yourself to the new Atlanta royalty.
ATLANTA, GA: One of the largest office complexes outside the Perimeter has a new owner.
Atlanta-based Regent Partners said Friday it purchased the 2.2 million [...]
Shopping center giant get’s new CMO
Steve’s breakdown: DDR is an owner and manager of 459 value-oriented shopping centers representing 117 million square feet in 39 states, Puerto Rico and Brazil.
BEACHWOOD, OH: DDR Corp. (NYSE: DDR) today announced the appointment of Martin McGreevy as senior vice president and chief marketing officer. In his role Mr. McGreevy will be re [...]
Reed Smith looking for a new mouthpiece: PR in review
Steve’s breakdown: “Global law firm Reed Smith is searching for a PR agency to help raise the profile of the business across Europe, the Middle East and Asia.”
PITTSBURGH, PA: The business, which is headquartered in the US, is the world’s 21st largest law firm by 2010 fee income and has grown significantly outside its [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: Accounts won one year ago this week. Source: Access Confidential
Duk [...]
Paulson bets on 875 acres of Vegas-Area land for homebuilding
Steve’s breakdown: There’s at least one guy who thinks the economy and the real estate market in Vagas will turn around. And that’s not the only reason to pitch this guy; he also has properties in Colorado, Arizona, California, Florida and Hawaii.
NEW YORK, NY: Paulson & Co., the hedge fund run by billionaire John Paulso [...]
Buckhead Atlanta restarts construction: What about marketing?
Steve’s breakdown: The thing about real estate developers is that many of them have projects all over the country. Meaning they are managing many brands at once so if you win one, the next one will be that much easier.
ATLANTA, GA: Developer OliverMcMillan has restarted work on Buckhead Atlanta, the 1.5-million-square-foot mixed-use pro [...]
Commercial Real Estate boom in Texas
Steve’s breakdown: A subscriber mentioned they wanted to see more real estate new business news (AKA leads) so here you go.
Seems things are looking good in Austin, TX. There are several possible leads in this article so read to the bottom if you’re in the market.
AUSTIN, TX: With only the concrete slabs remaining where 30 mobile [...]
Real Estate project in Noida puts cretive in reivew
Steve’s breakdown: “The real-estate arm of Jaiprakash Associates plans to appoint a creative agency for its yet-to-be launched residential project in Noida. The multi-agency pitch is currently underway in Delhi.”
DELHI, India: Jaypee Greens, the real estate division of Jaiprakash Associates, is on the lookout for a creative [...]
Real Estate Developer, Crescent Resources, builds its team with new CMO
Steve’s breakdown: Here’s a hint to what kind of CMO the new guys will be. He’s worked with agencies such as Organic, Modern Media and Poppe Tyson, now Digitas, in San Francisco.
CHARLOTTE, N.C: Crescent Resources, LLC has tapped Tyler Niess to lead marketing strategy and branding for the company. As vice president and chief [...]
Law firm hires first CMO in company history
Steve’s breakdown: I smell money and it could be going into a newly created advertising budget. Give the new guy a call and see what the plans are.
Kleinberg, Kaplan, Wolff & Cohen, P.C. today announced the appointment of its first chief marketing officer, Paris A. Gunther, to the firm. Gunther is a seasoned legal marketing professi [...]
IM Thapar Group hunts for creative partner for Indian City Properties
Steve’s breakdown: The news is a bit slow in the good old USA but we did drum up this review overseas.
NEW DELHI, India: The business conglomerate Inder Mohan (IM) Thapar Group has called for a creative pitch for its real-estate business Indian City Properties Limited(ICPL). The multi-agency creative pitch, currently underway in New Del [...]
Adani Group & M2K JV hunts for a creative agency
Steve’s breakdown: While half the inventory in the two projects will be targeted at premium home buyers, the rest will be targeted at middle-income consumers. The company expects to launch the projects early in 2012, and complete them within four years.
DELHI, India: The joint venture (JV) company of Adani Realty Business (part of the A [...]
Law Firm of Roetzel Adds New Chief Marketing Officer
Steve’s breakdown: Law firm marketing can go in a number of directions depending on the vision of the CMO. Check in to see what hers is.
AKRON, OH: The law firm of Roetzel & Andress LPA is pleased to announce that Tia Atchison has joined the firm as the new chief marketing officer, overseeing the firm’s strategic marketing and publ [...]
Bozzuto Homes Names New Senior Director of Marketing
Steve’s breakdown: The new Senior Director is an ex-advertising executive and understands the value agencies bring. I’d give her a call and see what the plan is.
GREENBELT, MD: The Bozzuto Group, a Greenbelt-MD based real estate services company, today announced that Cathy Leaning has been named senior director of marketing for Bo [...]
Russo Development gets new marketing chief
Steve’s breakdown: Here’s a classic real estate account and a young do getter. The perfect combination to pitch.
CARLSTADT, NJ: Lisa Sikora has been appointed director of marketing of Russo Development, joining the management team with eight years of real estate marketing experience. She will oversee all marketing, public relat [...]
Aurora lures giant hotel complex to prairie land near DIA
Steve’s breakdown: A real estate project like this is huge and requires a lot of marketing to many different targets. Give Gaylord Entertainment a call in Nashville to get the details on the account.
AURORA, CO: Aurora snagged a deal Monday for a luxurious, $800 million Western-style convention hotel to be erected near Denver Internatio [...]
Stockland launches media buying review
Steve’s breakdown: The client said “I think you’ll find the pitch will span group-wide media buying.” I think that’s code for “this pitch is for the the whole account.”
SYDNEY, Australia: Property group Stockland is reviewing its $6m media buying business, with a number of unnamed agencies selected to take part in a co [...]