Steve’s breakdown: What we’ve got here is 3 recruitment advertising leads. If that’s not your bag, maybe you should check into it. If it is your bag, JACKPOT!
PURCHASE, NY: MasterCard today announced the appointment of Ron Garrow as Chief Human Resources Officer and member of the company’s Executive Committee, effectiv [...]
Posts in category Industry: Recruitment
Trifecta: New Chief Human Resource Officers at MasterCard, KeyCorp & Vocus
Steve’s breakdown: What we’ve got here is 3 recruitment advertising leads. If that’s not your bag, maybe you should check into it. If it is your bag, JACKPOT!
PURCHASE, NY: MasterCard today announced the appointment of Ron Garrow as Chief Human Resources Officer and member of the company’s Executive Committee, effectiv [...]
Trump Plaza folds: New Owner by May
Steve’s breakdown: This is a bargain basement price and we all hope they’ll spend those savings on a new brand launch and advertising.
ATLANTIC CITY, NJ: Trump Plaza, the Boardwalk centerpiece of Donald Trump’s one-time Atlantic City empire, was sold Thursday to a California company for $20 million in the cheapest of a series of b [...]
Selling Tide Dry Cleaners
Steve’s breakdown: First we reported on the Mr. Clean Car Wash business back in June of 2011 – now this. In both situations, you wouldn’t send a packaged goods ad agency to market a retail business. And secondly, they need to sell franchises.
The division doing the work is Agile Pursuits.
CINCINNATI, OH: Procter & Gamble [...]
Al Jazeera buying Current TV = New Business
Steve’s breakdown: Back in February of 2011 we published an op-ed piece headlined with “The USA, Al Jazeera and New Business“. Back then we talked about the opportunities of marketing to Muslims the same way this country markets to Latinos. This move brings that reality even closer but we’ve adjusted our thinking. Don [...]
Hailo wants to go Global: In review
Steve’s breakdown: They want to go global and the best they have is this “Don’t take the walk of shame this season” video. These folks need help so call AAR.
LONDON, UK: Hailo, the taxi-booking app that has emerged as an adland favourite, is looking for a creative agency to help build its brand as it expands globally. [...]
SumTotal’s new beginning with new marketing folks
Steve’s breakdown: The new CMO says “SumTotal is a marketeers dream because it is like launching an entirely new company, with the benefit of having a great base of Fortune 500 customers.” This makes us think he’s lazy and may need to hire an ad agency.
GAINESVILLE, FL: SumTotal® Systems, Inc., a leader in Strategic H [...]
UnitedHealth Group to expand into Brazil
Steve’s breakdown: So many of our suscribers want to expand in the growing marketing place of South America. Well, here’s a whoper for ya.
MINNETONKA, MN: UnitedHealth Group Inc. will spend about $4.9 billion to buy a majority stake in Brazilian health benefits and care provider Amil Participacoes SA, as the largest U.S. health i [...]
University of Illinois at Springfield has student recruitment account in play
Steve’s breakdown: If you haven’t worked on a university account before, they do a lot of direct mail, digital direct and social media. Sealed proposals will be accepted at the address below until 2:00 PM, Tuesday May 15, 2012: Purchasing Department
B106
One University Plaza
Springfield, IL 62703-5407
SPRINGFIELD, IL: The Universi [...]
Recruitment Account at William Paterson University in Play
Steve’s breakdown: There are 9 documents with this RFP. You cam view those documents here. Make sure to check them all out.
WAYNE, NJ: The William Paterson University of New Jersey, hereinafter referred to as “WPUNJ”, is soliciting proposals from highly qualified full-service companies specializing in student search services; targeted [...]
In Review: Ramapo College Recruitment Account
Steve’s breakdown: We don’t usually report on recruitment advertising opportunities but some of our subscribers do that sort of thing so here you go. Please click here to view RFP.
MAHWAH, NJ: Established in 1969, Ramapo College of New Jersey is a comprehensive institution of higher education dedicated to the promotion of teachin [...]
Bagel guy now Drive-in guy: Sonic gets new CMO
Steve’s breakdown: The background of the new guy seems to point to international expansion but I also suspect they are going to take another look at advertising. The featured ad was done by Goodby and ran last summer.
OKLAHOMA CITY, OK: Sonic Corp., the nation’s largest chain of drive-in restaurants, today announced the appointment of [...]
Cisneros Group Adds Chief Human Resources Officer
Steve’s breakdown: Cisneros Group has got its hands in a lot of industries so I suspect their recruitment efforts are quite complicated. Which mean they might need some professional help to be successful.
MIAMI, FL: Yolanda Talamo has been named chief human resources officer of the Cisneros Group.
Talamo will be based at the Mia [...]
Mr. Clean Car Wash wants to expand into Baltimore area
Steve’s breakdown: I’ve never been a fan of P&G but this idea is brilliant and they have the pockets to pull it off. In addition to Mr. Clean Car washes they are doing Tide Dry Cleaners. So there’s two great advertising opportunities in one post!
CINCINNATI, OH: One of the most recognizable names in household cleansers i [...]