Steve’s breakdown: I think global warming has upped-the-ante when it comes to home readyness. Earlier this month we reported on BioLite (I totally bought one of those) and now this.
Energizer will be coming out with a new portfolio of innovative lighting products. No word on who has the ad account.
ST. LOUIS, MO: Hurricane season doesn’ [...]
Posts in category Industry: Technology
New Product launch at Energizer
Steve’s breakdown: I think global warming has upped-the-ante when it comes to home readyness. Earlier this month we reported on BioLite (I totally bought one of those) and now this.
Energizer will be coming out with a new portfolio of innovative lighting products. No word on who has the ad account.
ST. LOUIS, MO: Hurricane season doesn’ [...]
100 days to fix RadioShack
Steve’s breakdown: I know Grey just won this account back in April but this whole 100 days thing is screaming: pitch the CEO some “truly right-size” type ideas so he doesn’t get fired in 100 days. Right?
FORT WORTH, TX: After two weeks on the job, RadioShack Corp. CEO Joseph Magnacca said Tuesday that the company has [...]
Webroot locks down new CMO
Steve’s breakdown: Now that Facebook, Apple and the US government are getting hacked with more vitums on the way, Internet security is a surging category wave you should ride.
And as you can see, we were on this story last month when we reported “Webroot looks to secure a new marketing chief”
BROOMFIELD, CO: Webroot, a leade [...]
Prediction: BioLite will be the next big thing
Steve’s breakdown: If I had a boatload of cash, I’d give it to these guys. Maybe you can help out with marketing to help save the world and make some serious coin!
BROOKLYN, NY: Former design engineer Jonathan Cedar thinks he’s figured out a market-based solution to address health and energy needs in developing countries.
[...]
Trifecta: New Chief Human Resource Officers at MasterCard, KeyCorp & Vocus
Steve’s breakdown: What we’ve got here is 3 recruitment advertising leads. If that’s not your bag, maybe you should check into it. If it is your bag, JACKPOT!
PURCHASE, NY: MasterCard today announced the appointment of Ron Garrow as Chief Human Resources Officer and member of the company’s Executive Committee, effectiv [...]
Calling in a new CMO at Sony Mobile
Steve’s breakdown: Some experts think Sony should be spending $5 billion in advertising. Maybe Jacob Sten will be just the guy to get Sony Mobile marketing up to speed.
ATLANTA, GA: Steve Walker, the guy who is currently in charge of Sony Mobile Communications’s marketing, will resign at the end of next month. This man has been working [...]
Global ultrasound CMO needed at GE Healthcare
Steve’s breakdown: GE Healthcare is huge and getting your foot in the door would be a great growth strategy.
WAUWATOSA, WI: Here’s the job description:
Job Number
1689629
Business
GE Healthcare
Business Segment
Healthcare Systems
Posted Position Title
Chief Marketing Officer, Global Ultrasound
Career Level
Experienced
[...]
RadioShack plugs in CEO from Walgreens
Steve’s breakdown: This is last-breaking news here folks. Either we’re wrong or we scooped most of the American press.
FORT WORTH, TX: RadioShack said Joseph C. Magnacca, has been appointed CEO and a member of the company’s board effective Feb. 11.
Magnacca, 50, comes to RadioShack from Walgreen Co. where he is executive vice pre [...]
$400 million LG media review
Steve’s breakdown: Massive media accounts are in review all over the place. Which is great for the massive media companies. Which could also be good for you. While they’re wrestling giants, go pick off a not-so-giant.
ENGLEWOOD CLIFFS, NJ: Consumer electronics and appliance maker LG is reviewing its media agency partnerships in th [...]
Dell going private = more product launches
Steve’s breakdown: There’s a lot of negative financial talk about Michael Dell’s plan to go private but from a new business opportunity, this is coming up roses. Technology companies have a lot more freedom to develop and launch more products & brands when not answering to shareholders.
ROUND ROCK, TX: The discussion ar [...]
It’s on for the new CMO of ItsOn, Inc.
Steve’s breakdown: Our ears perk up when we hear an ex-agency exec takes the reigns as CMO. Anna began her career at Ogilvy & Mather and TBWA/Chiat Day but don’t think those agencies would have a leg up on getting this account.
REDWOOD CITY, CA: ItsOn, Inc., the leader in Mobile Smart Services™, today announced two key appoin [...]
Research in Motion changes name to BlackBerry
Steve’s breakdown: In addition to the name change, Alicia Keys has been brought in as creative director. So either way you see this going, marketing is clearly going to change.
WATERLOO, Canada: Research In Motion Ltd. (RIM), taking the name of its best-known product, will now be known simply as BlackBerry, part of a comeback plan that [...]
EasyVista floats in new CMO
Steve’s breakdown: We’ve been doing some backend work over here at The Ratti Report and will have a big announcement next week. Now back to your regularly scheduled new biz leads.
NEW YORK, NY: EasyVista Inc. ( www.easyvista.com ), a global leader in cloud-based IT Service and Asset Management, announced today the appointment of [...]
Blackberry finally reviews PR
Steve’s breakdown: You’d think they would have done this back when Apple’s stock was hitting $700 but better late than never.
WATERLOO, Canada: Blackberry manufacturer Research in Motion (RIM) has shortlisted a number of agencies as part of a multimillion dollar global review to consolidate its PR, including its social medi [...]
SurveyMonkey raises $350 million without IPO
Steve’s breakdown: This is a great service we’ve used before and we applaud this financial news. They say the $350 million has to be “invested” and you know I think advertising is an invstment. Check them out.
PALO ALTO, CA: Forgive Dave Goldberg, chief executive of rapidly growing SurveyMonkey, for not being in the sl [...]
CES 2013: After Delays, Pebble Wristwatch Will Ship Jan. 23
https://vimeo.com/40128933
Steve’s breakdown: Fresh from CES: The featured video is how they paid for the production of 85,000 Pebble watches via KickStarter.
The news is they have a great product but no proper marketing.
SILICON VALLEY, CA: Pebble, the much-hyped wristwatch designed to connect wirelessly to smartphones to display infor [...]
Consumer Electronics Pre-Show Report
Steve’s breakdown: The 2012 Consumer Electronics Show (CES) starts tomorrow and there will be lots of new business opportunities to look into. Here’s Consumer’s Reports pre-show take on a few new products & technologies. We’ll have more all week.
CES 2013 video: Hands on with TDK Q35 [...]
Account review prediction at DEI
Steve’s breakdown: Brands within DEI include Polk Audio, Definitive Technology and BOOM Movement in addition to Viper, Clifford, Python and Autostart. We think the first three are ripe for review. Check out this quotee: “I feel that we can focus on new approaches in our marketing mix because the family of brands we are developing are sp [...]
Direct marketing projects predicted at Dish
Steve’s breakdown: While I was at the Romann Group we had the direct marketing accounts for Dish & AARP so I have a bit of insight on the new guy. And that insight is this he’s going to spread the direct work around so get in line.
BTW: The featured ad was done by Romann Group.
ENGLEWOOD, CO: DISH (NASDAQ-NMS:DISH) today annou [...]
Future Shop reviewing creative
Steve’s breakdown: We’ve always covered Canada but this year we’re making an expanded effort to get those leads for you. And here ya go:
VANCOUVER, Canada: Future Shop Canada is kicking off 2013 with an agency review.
Nikki Hellyer, the retailer’s Vancouver-based director of marketing, said only the creative portion of its [...]
Webroot looks to secure a new marketing chief
Steve’s breakdown: The news cycle seems to still have a new years hangover but there are some interesting CMO jobs that need to be filled. Here’s a job listing in Colorado.
BLOOMFIELD, CO: For the accomplished marketing leader with proven success in innovative lead generation who’s extremely resourceful with an entrepreneuri [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
2013 Predictions from the Financial Sector
Steve’s breakdown: You know we make account review predictions here all the time. It’s a skill I’ve had to perfect out of shear survival as a new business professional.
But we’re not the only one’s with a crystal ball. CNBC made a few 2013 predictions of their own and we’d like to share them with you along [...]
Samsung vs. Apple: PR in review
Steve’s breakdown: Samsung is “asking for ideas as to how the company can maintain a positive brand image during its litigation with Apple.”
NEW YORK, NY: Samsung is seeking global PR support to improve the reputation of its mobile business amid an ongoing legal war with Apple.
Korean electronics giant is currently holding a [...]
An ad account is born: Dish cleared for smartphone service
Steve’s breakdown: We’ve been watching these guys slowly taking over the world. For instance, in August we reported “Dish to offer nationwide satellite Internet service“. Now this. So who’s going to handle this account? You?
ENGLEWOOD, CO: The U.S. Federal Communications Commission has approved a proposal to letD [...]
CEOs Who Will Get Fired in 2013
Steve’s breakdown: The Street has published a list of 5 CEOs who should probably go in 2013.
Do we believe all these companies will be new business leads in 2013? No but if you’ve been following us, you know we think Best Buy, Netflix and Pandora top our list of the 5 mentioned here.
NEW YORK, NY: I use “will” in the [...]
SpringCM jumps on new CMO
Steve’s breakdown: I literally laughed out loud when I saw this video and how SpringCM can help move a creative project to the finish line. Which makes me think the new guy’s job is going to be that much harder and he’ll need your help.
CHICAGO, IL: SpringCM, the leader in Content Cloud Services for the enterprise, announce [...]
HTC’s new CMO
Steve’s breakdown: We got a former ad agency exec taking the marketing reins at HTC. This could be a good thing or it could mean he takes the account to old friends. Either way, members should look into it.
And as you can see, HTC does most of its advertising via their carriers like AT&T and Sprint.
TAOYUAN, Taiwan: HTC Corp. hire [...]
Mail.Ru Games: US & Europe review
Steve’s breakdown: “Russia’s largest internet group is looking for global agency help for video games launches as part of ambitious international growth. Allods Online is one of Mail.Ru Games’ leading titles
MOSCOW, Russia: Mail.Ru Group is seeking a consumer agency to work on various game launches in the US and Europe.
[...]
Ad account review prediction: T-Mobile
Steve’s breakdown: You always wonder why news like this gets held back until Friday afternoon. Stock market? Crank calls from competitors? Who knows but it’s still a new business lead. In fact this spring we knew this when we reported “Agency review prediction: T-Moblie CMO is leaving with a bad plan in place” so get [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Intel bags Yahoo CMO
Steve’s breakdown: The inside scoop is the head of global sales at Intel Corp’s McAfee Security division is leaving the company to take a job with another firm. The executive, Joe Sexton, is one of only a handful of top managers who had remained with the world’s No. 2 maker of anti-virus software following its February 2011 [...]
Account review prediction: Qualcomm
Steve’s breakdown: Back in August we reported “Qualcomm bags new CMO” and said there will be big changes. Well, that’s been confirmed with this statement from the new CMO.
SAN FRANCISCO, CA: Qualcomm’s (NASDAQ:QCOM) new chief marketing officer said the company plans to more heavily advertise its brand, including [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Harman turns up CMO search
Steve’s breakdown: There a lot of great brands at Harman and I know many agencies put these guys on their “hit list.” So here’s your chance to get in on the ground floor of this account.
Here’s the CMO job description:
STAMFORD, CT: HARMAN is the parent company behind an array of legendary brands that includes H [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Prediction: Saving face at Sony will mean ad account shake up
Steve’s breakdown: The new Sony CEO has got to save face – fast. He’s thinking about all kinds of crazy things to turn the tide. Well, at least people are humored to have heard these crazy things.
Anyway, if you are anywhere near these folks or one their many categories, it’s time to put your research team on the case. [...]
RF Micro Devices tunes in a new CMO
Steve’s breakdown: Here a BtoB client that’s in a highly lucrative category. If fact we used to have one of its competitors when I was at The Romann Group and they do spend and want to see good creative. Plus the account is global.
GREENSBORO, NC: RF Micro Devices, Inc. (Nasdaq:RFMD), a global leader in the design and manufacture [...]
Account review prediction: Charter Communications
Steve’s breakdown: In April we reported “It’s going to hit the Fan: EVP of Marketing of Cablevision moves to Charter”
Add that to the stolen CEO & CIO and that they’ve moved to Stamford and it equals a new adventure for the three amigos from Cablevision. And why wouldn’t they review advertising?
STAMFORD, CT [...]
RedPrairie keeps commerce in motion with new CMO
Steve’s breakdown: We’ve got a BtoB account here. They say they can optimize inventory, improve employee productivity & increase sales. Maybe I should hire them!!
ATLANTA, GA: RedPrairie Corporation, a global supply chain and retail technology provider, announced today that Gary Conway has been appointed executive vice presid [...]
Samsung global BtoB in review
Steve’s breakdown: Having worked for Cheil Communications as the new business guy, I know a bit about Samsung. (Cheil is owned partly by Samsung)
If you can prove your Korean-ness, you might be able to get in the pitch. No – I am not kidding!
SEOUL, South Korea: While Samsung is on the offense of late with its consumer-facing mark [...]
T-Mobile buys MetroPCS
Steve’s breakdown: Back in May we said Agency review prediction: T-Moblie CMO is leaving with a bad plan in place. And as far as we can see, there still is no CMO. Then add this little nugget of news and we are doubling down on the prediction.
And not-for-nothin’: We loved the MetroPCS ads.
BELLEVUE, WA: The parent company of T-M [...]
Vonage puts creative & media up for grabs
Steve’s breakdown: Dick Roth and his associates are running this review. Hopefully you already have your credentials over there. If not, you should probably take care of that for the next review.
HOLMDEL, NJ: Vonage is in the early stages of both media and creative agency reviews.
The company recently issued a request-for-information t [...]
In review: Lectra to tread together PR campaign in NY & LA
Steve’s breakdown: Their looking for connections in the fashion biz here with this review. Start by contacting Jahmin Lee, senior manager of communications at: ja.lee@lectra.com.
PARIS, France & NEW YORK, NY: Textile and industrial fabrics software developer Lectra is on the hunt for a PR firm with fashion sector experience and medi [...]
NY & LA PR sought at Textile Software Developer
Steve’s breakdown: Their looking for connections in the fashion biz here with this review. Start by contacting Jahmin Lee, senior manager of communications at: ja.lee@lectra.com.
PARIS, France & NEW YORK, NY: Textile and industrial fabrics software developer Lectra is on the hunt for a PR firm with fashion sector experience and medi [...]
Southern California Telephone & Energy buys North Energy Central
Steve’s breakdown: The company they are buying is a green energy provider and we suspect they are going to want to tout that very soon.
LAGUNA BEACH, CA: Southern California Telephone & Energy, a privately held company, has completed the purchase of North Energy Central (NEC) www.northenergycentral.com from the famed Power Plant D [...]
Dish makes another big move in Marketing
Steve’s breakdown: Normally we don’t report on the hiring of a #2 marketing person but when coupled with the news we reported last month, we think there’s something going on. Here’s last months news: Dish to offer nationwide satellite Internet service
ENGLEWOOD, CO: DISH (NASDAQ: DISH), one of the nation’s leadi [...]
FairPoint Bundle critter has a new boss: CMO hired
Steve’s breakdown: The Bundle critter is totally different but it might have run its course. You better check it out.
CHARLOTTE, NC: FairPoint Communications, Inc. today announced Barbara Dondiego has been appointed senior vice president and chief marketing officer.
Dondiego is a telecom veteran and most recently served as senior vice [...]
Dolby Labs wants to turn up the PR: In review
Steve’s breakdown: RFPs are out but if you have the experience, the contacts or the passion, you should make the call.
SAN FRANCISCO: Sound technology company Dolby Laboratories has issued an RFP for an agency partner.
The San Francisco-based business is in the early stages of its agency review, said Joshua Gershman, global PR manager [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: Accounts won one year ago this week. Source: Access Confidential
Cannon Mountain [...]
There’s a new VP of M on the joysticks of Social Gaming Network
Steve’s breakdown: These companies tend to be all over the place with their marketing tactics and most could use a steady hand to create something that works.
LOS ANGELES, CA: SGN, a leading developer of cross-platform games on social and mobile platforms, today announced the hiring of Ruairi McGuckin as Vice President of Marketing. McG [...]
HTC calls $157m global media review
Steve’s breakdown: This is a consolidation of the account and should be a good fight to watch if you’re not in it. If you are, it would be a good idea to call Mother to pick up some pointer. (That’s Mother the agency, not your real Mom . . . )
FYI: In May we reported HTC puts Global social media account in play
TAOYUAN, Tai [...]
Best Buy Update IV: New, and probably temp, CEO is in
Steve’s breakdown: Well, Mr. Fix-it is coming to Best Buy and I’m sure advertising is on his to-do list. So if you have retail experience and can prove you can deliver for less $, get on the horn. Here are the first three updates:
Best Buy Update III: Founder is Out!
Best Buy Update II: Everybody’s New
Best Buy CEO & CMO go [...]
DataStax gets amped-up over new Vice President of Marketing
Steve’s breakdown: As soon as a press release starts calling their new VP of M “legendary,” that’s the go-ahead to start calling her phone. Thing are going to start moving.
SAN MATEO, CA: DataStax, the commercial company behind Apache Cassandra™, the massively scalable NoSQL database, announced that legendary mark [...]
Skype Seeks Agency Support For New Project
Steve’s breakdown: If you read our report everyday, you would have know to give these folks a call when we reported Skype calls in new marketing head.
And here ya go!
LOS ANGELES, CA: Skype is seeking agency support for a new international project.
The process is understood to focus on Skype’s efforts to build a stronger presence in ent [...]
Qualcomm bags new CMO
Steve’s breakdown: Qualcomm snags marketing chief away from Intel and we suspect will be up to some big changes!
SAN DIEGO, CA: Qualcomm said this morning that it has named Anand Chandrasekher as its new Chief Marketing Officer. Chandrasekher joins the company from Intel, where he was Vice President, General Manager for that firm’ [...]
Skype calls in new marketing head
Steve’s breakdown: Another Ex-Yahoo executive finds a new gig. This time with it’s with Skype. We expect there will be an uptick in digital media & marketing at Skype because of this hire so get in there.
PALO ALTO, CA: Skype, a division of Microsoft, today announced it is adding Elisa Steele to its senior management team as [...]
Global social media review for LG
Steve’s breakdown: Last August we reported LG Electronics and Global Shop Bartle Bogle Hegarty Split, and told our readers the account was going to be split up. And well, here ya go!
SEOUL, Korea: LG Electronics is searching for an agency to handle a social media campaign.
The company has been in direct contact with ad agencies to invit [...]
Nokia calls in PR review
Steve’s breakdown: Never get into bed with any one named Micro or Soft. (Sorry, that had to happen some day) Anyway, this PR push looks substantial so get out the big guns.
BTW: Our last Nokia stary was last month when we reported Nokia throws the Hail Mary with leadership shake-up
SAN FRANCISCO, CA: Nokia is seeking increased public r [...]