Steve’s breakdown: We’ve been watching these guys for a while and now, with this $20 million, believe this is a very hot lead.
Here’s our original report from April of 2011.
LOS ANGELES: Veggie Grill, the popular West Coast restaurant concept known for craveable, plant-based food, has completed its fourth successful round of [...]
Posts in category News: Account funding
Veggie Grill gets $20 million for growth
Steve’s breakdown: We’ve been watching these guys for a while and now, with this $20 million, believe this is a very hot lead.
Here’s our original report from April of 2011.
LOS ANGELES: Veggie Grill, the popular West Coast restaurant concept known for craveable, plant-based food, has completed its fourth successful round of [...]
Account review prediction: Luxco buys a bunch of brands from Beam
Steve’s breakdown: Brands affected included Calvert, Bellows, Wolfschmidt vodka, Dark Eyes vodka, Canada House Canadian, and Tempo Triple Sec. The ads on the left are from the 60s.
We think Luxco will have to review its marketing for all their brands now so give them a call.
ST LOUIS, MO: Beam Inc., which makes Jim Beam and Maker’ [...]
SurveyMonkey raises $350 million without IPO
Steve’s breakdown: This is a great service we’ve used before and we applaud this financial news. They say the $350 million has to be “invested” and you know I think advertising is an invstment. Check them out.
PALO ALTO, CA: Forgive Dave Goldberg, chief executive of rapidly growing SurveyMonkey, for not being in the sl [...]
HotelTonight + PrimaTable = new products & advertising
Steve’s breakdown: I love HotelTonight! I’ve used it many times and would never book a hotel last minute, which is the way I always do it, any other way.
So, this company and it’s new products will need to get promoted. So, throw your hat in.
SAN FRANCISCO, CA: HotelTonight acquires PrimaTable and brings on an All-Star Tea [...]
Genesee & Wyoming buys RailAmerica
Steve’s breakdown: I love the railroads. I’ve either lived on top of one, like I did on 8th Avenue in Manhattan, or live by one, like I do here in beautiful downtown Asbury Park.
This news is about the consolidation of publicly held Rail Roads. Winning an account like this is another way to go international very quickly.
GREENWIC [...]
Sweetwater Sound plans $23.5 million crescendo in retail business: marketing?
Steve’s breakdown: This is a substantial investment and should be coupled with a marketing plan. Your marketing plan!!
FORT WAYNE, IN: Sweetwater Sound Inc., a music technology and instrument retailer, will expand its Fort Wayne headquarters, creating up to 316 high-wage jobs by 2016, the company announced today.
The company plans to in [...]
iHigh is a hit with schools and now investers with $11.7 million in cash
Steve’s breakdown: This is one of those long term leads. We like to keep these at a minimum but this company has got something going on and will be a great to land in just a few months
LEXINGTON, KY: Atlanta-based Cox Media Group is investing $11.7 million in iHigh, a Lexington, Ky.-based digital TV platform and online network, the comp [...]
Yelp plans $100 million IPO with an Eye Towards Marketing
Steve’s breakdown: It’s not always guaranteed that a company changes/hires an ad agencies after going public but $100 million is a lot of money to play with. I’d keep an eye on these folks on March 1st.
SAN FRANCISCO, CA: Yelp, the user-generated review website, plans to raise as much as $100 million in what may be the firs [...]
Regional tourism council gets $232,387 grant: This stuff is happening everywhere
Steve’s breakdown: Tourism accounts continue to grow and be created across the country. Find one near you and pitch!!
AMHERST, MA: Hampshire County’s newly created regional tourism council is getting more than $200,000 in state funding to begin its work promoting the area’s resources in a unified way.
At a luncheon Friday at [...]
Utah Board of Tourism Approves Coop Marketing Deal
Steve’s breakdown: If you’re in Utah, a bunch of organization just got lucky. And if you are already representing one of these org’s, so did you. Now get on the phone and contact the rest of them and pitch!
SALT LAKE CITY, UT: Members of the Utah Board of Tourism Development have approved 28 of 32 Cooperative Marketing appli [...]
Napa Valley Destination Council ramping up marketing
Steve’s breakdown: Rich people have to vacation somewhere. And as I said today and many times before, tourism is a great investment.
NAPA, CA: The budget has been almost doubled from $2.4 million in 2011 to $4.7 million for 2012 to fuel the creative and aggressive marketing program of the Napa Valley Destination Council, according to [...]
Virginia awarding nearly $800K in funding for tourism marketing efforts
Steve’s breakdown: States across the nation are still getting a great return-on-investment with every dollar spent on tourism. Check with your state to see theirs any movement. Then check the counties and cities next!
RICHMOND, VA: More than 40 local tourism initiatives across Virginia are sharing nearly $800,000 in tourism marketing [...]
Tourism board takes over sports marketing
Steve’s breakdown: Fed-up with budget cuts, these folks took matters in their own hands by creating the Fresno/Clovis Convention and Visitors Burea. And depending on things work out, there could be a decent budget to work with here. If you’re in the neighborhood, this is worth looking into.
FRESNO, CA: Sporting events bring more m [...]
Lake of Ozarks awarded marketing funds from state
Steve’s breakdown: This is a significant development for the Ozarks because they have matching funds coming. That puts the total marketing budget at almost $670,000. If you’ve vacationed at the lake and know your tourism marketing, this account is a lay-up.
LAKE OF OZARKS, MO: The promotion of tourism at the Lake of the Ozarks go [...]
Tourisme Montréal invests $25 million for tourism
Steve’s breakdown: Not once in this release do they mention who was actually developing, executing and producing this $25 million campaign. So what I’m saying is, the right agency should look into this.
MONTREAL, Canada: Tourisme Montréal has unveiled the outlines of its largest ever promotional campaign. It will invest over $25 [...]