Steve’s breakdown: The Chinese telecoms giant Huawei has kicked off a global pitch for a corporate brand strategy brief.
HONG KONG, China: Huawei Group has invited networks to pitch to create a campaign to build its corporate brand in key markets including the UK, China, Japan, Europe and North America. The pitch is being led out of Chi [...]
Posts in category News: In China
Huawei communications giant calls for global pitch
Steve’s breakdown: The Chinese telecoms giant Huawei has kicked off a global pitch for a corporate brand strategy brief.
HONG KONG, China: Huawei Group has invited networks to pitch to create a campaign to build its corporate brand in key markets including the UK, China, Japan, Europe and North America. The pitch is being led out of Chi [...]
New CEO at Rolls-Royce China
Steve’s breakdown: China over took the USA as the #1 Rolls-Royce market so now they have a new CEO.
BTW: China has been a tough nut-to-crack lead wise so news like this is what we’re going to report until things open up.
BEIJING, China: Rolls-Royce Motor Cars has announced that Henrik Wilhelmsmeyer has been appointed Director for [...]
Saab assets sold to China-Japan Buyer to produce electric cars
Steve’s breakdown: They will start selling cars in China in 2014. Their main competition: Chevrolet Volt. The name of the new company is National Electric Vehicle Sweden. The size of the advertising budget is anybody’s guess but China is a big country!
STOCKHOLM, Sweden: A Chinese-Japanese investment group agreed to buy Saab Autom [...]
Huawei puts UK PR in Review
Steve’s breakdown: This review hit the ground running so if you are interested, move fast.
BASINGSTOKE, UK & SHENZHEN, China: Chinese networking giant Huawei is reviewing its UK PR account, as it steps up ambitious growth plans in the country.
The telecommunications company, often viewed as one of the few Chinese companies with real [...]
Appetite of American Restaurant Brands Grows in China
Steve’s breakdown: Funny, the same day we deside to start covering China, two major articles get published to back us up. So where’s the lead for your agency? Well if you have an international restaurant client, the answer is before you . . .
CHINA: The world’s largest restaurant brands have been growing rapidly in China, but the [...]
Focusing in on China
Steve’s breakdown: Editorially, we don’t report on ad agencies or executives. We see it as a waist of time to the crazy-busy new business executive. But this interview is an exception because the ad executive is talking about his agency’s plans in China. And China’s advertising market grew by 14.5 percent last year wit [...]