Steve’s breakdown: Now that Facebook, Apple and the US government are getting hacked with more vitums on the way, Internet security is a surging category wave you should ride.
And as you can see, we were on this story last month when we reported “Webroot looks to secure a new marketing chief”
BROOMFIELD, CO: Webroot, a leade [...]
Posts in category News: New CMO
Webroot locks down new CMO
Steve’s breakdown: Now that Facebook, Apple and the US government are getting hacked with more vitums on the way, Internet security is a surging category wave you should ride.
And as you can see, we were on this story last month when we reported “Webroot looks to secure a new marketing chief”
BROOMFIELD, CO: Webroot, a leade [...]
New CMO & CIO at Philadelphia Insurance Companies
Steve’s breakdown: Between the CMO promotion and the new CIO, we believe PIC is going to be moving on digital communications plans.
BALA CYNWYD, PA: Philadelphia Insurance Companies announced the promotion of Brian O’Reilly from senior vice president of marketing to executive vice president and chief marketing officer. He succeeds Rober [...]
Diplomat Specialty Pharmacy prescribes new marketing head
Steve’s breakdown: This is a different kind of pharmacy that is more about care than retail. They have locations in Flint and Grand Rapids, MI; Chicago, IL; Ft. Lauderdale, FL; and Ontario, Canada.
FLINT, MI: Diplomat Specialty Pharmacy has hired a former information technology executive as its director of marketing.
The company announc [...]
Jo-Ann Fabric CMO extends responsibilities
http://www.youtube.com/watch?v=vKuziNbxlwo
Steve’s breakdown: Jo-Ann has over 790 stores in 49 states and don’t currently have a traditional agency working on the brand.
HUDSON, OH: Jo-Ann Fabric and Craft Stores, the leading fabric and craft specialty retailer in America, today announced the appointment of Riddianne Kline to SVP [...]
The new girl in class is Woodbury University’s CMO
Steve’s breakdown: University accounts are bigger than you think so if Woodbury is in your neighborhood, check them out.
BURBANK, CA: Woodbury University today announced the appointment of Shari Bowles Gibbons as chief marketing officer, effective April 1.
Gibbons will lead and advance the branding, marketing, and communication strategy [...]
New CMO takes flight at Wingstop
Steve’s breakdown: Okay, three things:
Troy Aikman is the spokes person
Like with all restaurant accounts, check to see if there’s a location near you. You can’t pitch what you can’t eat.
“The Wing Experts” is the tagline . . . it even hurts to type it
RICHARDSON, TX: Wingstop has appointed Doug Willmart [...]
FilmL.A. casts CMO to promote city as film destination
Steve’s breakdown: This might be a fun account. Maybe I’m wrong but convincing film crews to shoot in LA could be pretty great. Prove me wrong.
LOS ANGELES: Seeking to bolster its marketing efforts, FilmL.A. Inc. has tapped a veteran communications executive and former mayor of Hermosa Beach to the newly created position of execu [...]
Destination Rewards books CMO
Steve’s breakdown: Here a guy so happy about his new job as CMO, he made a video.
BOCA RATON, FL: Destination Rewards, a leading provider of customer loyalty, incentive and engagement solutions, announced today that Ron Bergamesca has joined the company as Chief Marketing Officer.
Destination Rewards President John Lavin said of Bergam [...]
Calling in a new CMO at Sony Mobile
Steve’s breakdown: Some experts think Sony should be spending $5 billion in advertising. Maybe Jacob Sten will be just the guy to get Sony Mobile marketing up to speed.
ATLANTA, GA: Steve Walker, the guy who is currently in charge of Sony Mobile Communications’s marketing, will resign at the end of next month. This man has been working [...]
Digiplex premieres new CMO
Steve’s breakdown: Digiplex operates 18 cinemas and 178 screens in AZ, CA, CT, NJ, OH and PA. Here’s the new guy’s email: jhalecky@digiplexdest.com
WESTFIELD, NJ: Digital Cinema Destinations Corp. today announced the appointment of John Halecky as Chief Marketing Officer. Halecky will oversee marketing and brand strategy for [...]
Nutrisystem hires 2nd CMO in 2 years
Steve’s breakdown: A quote from the new CMO “Throughout my career, I’ve been tapped to turn around direct marketing businesses, and I believe that with a renewed focus on the fundamentals, creative development and optimization of sales channels, and implementation of more effective e-commerce strategies, we can return the company [...]
Luxco account review prediction pushes us to launch: Bizometer™
Steve’s breakdown: After years of predicting account reviews, we’ve come up with a visual to help communicate our predicted probability of an account review.
The Bizometer (Bi-zom-e-ter)
The vertical black line shows the level of the new business opportunity.
We’ve got Luxco clearly In-The-Red today because:
1) On January 2 [...]
Claire’s Stores slips on new CMO
Steve’s breakdown: “Claire’s Stores, Inc. is one of the world’s leading specialty retailers of fashionable accessories and jewelry at affordable prices for young women, teens, tweens and girls ages 3 to 27. The company operates Claire’s Globally and Icing in North America which represents 3,071 stores in North Am [...]
1st CMO at Moe’s Southwest Grill
Steve’s breakdown: As you can see in our featured video, the President is dedicated to getting the brand out there. Are you good enough to convince the new CMO to meet with the boss? BTW: Their parent company is Focus brands Inc.
ATLANTA, GA: Moe’s Southwest Grill appointed its first-ever chief marketing officer this week.
After servin [...]
Old Navy finally hooks a CMO
Steve’s breakdown: The new guy ”has logged time on the client side at Cole Haan, Coca-Cola and Converse, as well as the agency side at TBWA/Chiat/Day, Los Angeles, and Ammirati Puris Lintas, London.”
SAN FRANCISCO, CA: Old Navy has tapped a new global chief marketing officer.
Ivan Wicksteed, who most recently served as chie [...]
LifeProof covers up with new CMO
Steve’s breakdown: People love these smartphone covers and we believe they are undermarketed. The new CMO will be tasked with marketing strategy, product marketing, trade marketing, advertising, digital marketing, events and public relations.
SAN DIEGO, CA: LifeProof, the award-winning maker of all-protective, everyday cases for smart [...]
It’s on for the new CMO of ItsOn, Inc.
Steve’s breakdown: Our ears perk up when we hear an ex-agency exec takes the reigns as CMO. Anna began her career at Ogilvy & Mather and TBWA/Chiat Day but don’t think those agencies would have a leg up on getting this account.
REDWOOD CITY, CA: ItsOn, Inc., the leader in Mobile Smart Services™, today announced two key appoin [...]
CMO takes the plunge at Bacardi
Steve’s breakdown: Last November we told you: Bacardi ad review kicker: The CMO quits. And here we are with the new guy. We didn’t except an Australian so maybe there will be more changes than excepted.
HAMILTON, Bermuda: Bacardi Limited, the largest privately-held spirits company in the world, names Andy J. Gibson, 44, Chief Mar [...]
1st CMO at Kraft Foods Group
Steve’s breakdown: The new Kraft includes brands: A.1., Capri Sun, Cheez Whiz, Cool Whip, Cracker Barrel, Deluxe, Gevalia, Jell-O, Kool-Aid, Kraft, Oscar Mayer Lunchables, Maxwell House, Miracle Whip, Oscar Mayer, Philadelphia, Planters, Polly-O, Stove Top and Velveeta
GLENVIEW, IL: Kraft Foods Group Inc. (KRFT) has named its beverages [...]
Billy Casper Golf teams up with its 1st CMO
Steve’s breakdown: This new position will have a lot on its plate and we suspect they’ll be looking for some help. PR they do have handled.
VIENNA, VA: Billy Casper Golf (BCG) – the largest domestic owner-operator of golf courses, country clubs and resorts – has appointed Kyle Ragsdale to the newly-created position of Chief Market [...]
Buzztime bellies up to the bar with a new CMO
Steve’s breakdown: Two things:
1) With this hire comes a social media agency. That said, big marketing thinking, we believe, is the way to approach the new guy.
2) The logos featured are the clients of Buzztime and handling this account might be a good way to get introduced.
CARLSBAD, CA: NTN Buzztime, Inc., a provider of bar and restau [...]
Cadillac & Chevy get new Ad Directors
Steve’s breakdown: There’s been a lot of movement over at GMs marketing. Are either of these brands going to change up agencies? If we were to pick one, it would be Caddy.
WARREN & DETROIT, MI: General Motors has appointed a new director of advertising for the Cadillac brand.
Craig Bierley will succeed Molly Peck, who is movi [...]
EasyVista floats in new CMO
Steve’s breakdown: We’ve been doing some backend work over here at The Ratti Report and will have a big announcement next week. Now back to your regularly scheduled new biz leads.
NEW YORK, NY: EasyVista Inc. ( www.easyvista.com ), a global leader in cloud-based IT Service and Asset Management, announced today the appointment of [...]
BoatsGo.com ships in new CMO
Steve’s breakdown: As we said after SuperStormSandy, the boating industry will be booming this year. Everyone needs new stuff so look at this appointment as great opportunity to get in on the flood of cash.
MIAMI, FL: BoatsGo.com, a daily deals website offering discounts on boating-related products and services, said it named Mike Dickm [...]
Will VH1 lift consumer marketing with new hire?
Steve’s breakdown: Normally we don’t report on media companies but the background of this hire comes directly from the consumer marketing arena. To us that means a new business opportunity.
NEW YORK, NY: VH1, a unit of Viacom Inc., has named Caralene Robinson Senior Vice President, Creative Group and Consumer Marketing, it was an [...]
Reply.com closes on a CMO
Steve’s breakdown: We don’t usually report on marketing companies but these guys need to get the word out and their own services won’t help. How about yours?
SAN RAMON, CA: Reply.com, the leading marketplace for local advertisers, today announced that Chris Mancini has joined the company as its chief marketing officer. Reply [...]
Growing medical office software company checks-in CMO
Steve’s breakdown: They say Kareo is the only medical office software provider dedicated to serving the small practice. If that’s true, they have a lot of advertising to make because just showing testimonial after testimonial is only going to take you so far.
IRVINE, CA: Kareo Inc., the cloud-based medical office software provider [...]
WellPoint checks in new CMO
Steve’s breakdown: In June we reported that WellPoint bought 1-800-CONTACTS and that should be a brand to keep on eye on in addition to Amerigroup which they also just purchased.
INDIANAPOLIS, IN: WellPoint, Inc. (NYS: WLP) announced today that Patrick Blair has been named senior vice president and chief marketing officer. In this role, [...]
Oanda invests in CMO
Steve’s breakdown: Oanda is ranked among the biggest online foreign-exchange platforms in terms of volume in the U.S.
TORONTO, Canada: Online retail forex giant Oanda Corp. announced two additions to its global management team on Monday, with a hire in Toronto and another in Japan.
Jesper Bruun-Olsen is the new managing director of Nort [...]
Lose 500 lbs, get a job at Fresh Healthy Vending
Steve’s breakdown: The story is: Alexander Capio weighed 700 lbs not so long ago. The same dedication that allowed him to achieve the almost impossible 500 lbs weight loss will now be the backbone in which Fresh Healthy Vending relies on to drive its marketing message. So we might be looking at the next Jared Fogle and that means more m [...]
LTC Global welcomes new CMO
Steve’s breakdown: Subsidiary brands include ACSIA Long Term Care, United Insurance Group, and Senior Wealth Care so there are multiple opportunities to pitch
FORT MYERS, FA: LTC Global, Inc., a leading national distributor of senior market insurance products, today announced the appointment of Robert Paulus to the position of Chief Ma [...]
BNY Mellon banking on new CMO
Steve’s breakdown: Doremus has been handling global advertising since Sept. 2011 and Kirshenbaum Bond Senecal + Partners has been their media partners since 2004.
NEW YORK, NY: BNY Mellon, the global leader in investment management and investment services, has named Judy L. Hu as chief marketing officer, effective Feb. 1, 2013. Widely [...]
Major, major, major movement at Darden
Steve’s breakdown: If you haven’t called Darden yet, the time is now. This company just hired a new CMO and Olive Garden and LongHorn Steakhouse chains get Presidents starting January 14th. Past reports are below.
12/20/12: Darden advertising fail: Review is imminent
11/19/12: Darden burns through a CMO
ORLANDO, FL: Darden Resta [...]
LivingSocial picks-up a CMO
Steve’s breakdown: LivingSocial is a great idea that has not yet reached its full potential and that’s what’s the new guys’ job is. Give’em a hand by giving him a call.
WASHINGTON, DC: LivingSocial, the local marketplace to buy and share the best things to do in your city, today announced that experienced marke [...]
Aaron’s sits down with new marketing head
Steve’s breakdown: Aaron’s has more than 2,050 Company-operated and franchised stores in 48 states and Canada and spent $18 million last year. They hired a new ad shop in 2012 but look at this creative. YIKES.
ATLANTA, GA: Aaron’s, Inc. (NYSE: AAN), a lease-to-own retailer specializing in the sales and lease ownership of re [...]
Pizza Inn bakes up new CMO
Steve’s breakdown: I happen to know one of our members was close to winning this account back in 2011 without a formal pitch. This tells me it’s time to go back and try it again. Here’s the link to their latest spot on Facebook.
BTW: Back in November of 2010 we reported “Pizza Inn Names Kendra Shier Vice Preside [...]
Steel Vine Investments banks on new CMO
Steve’s breakdown: Small hedge fund invests in new CMO with Goldman and Merrill experience. Sounds encouraging . . .
CHICAGO, IL: Hedge fund Steel Vine Investments has hired a top marketer to sell its wares to high net-worth and institutional investors.
Jason Beaird was named a partner and director of marketing at the Nashville, Tenn.-b [...]
New CMO is what the Dr. ordered at Interleukin
Steve’s breakdown: Interleukin Genetics really wants to go mainstream. I don’t know why it hasn’t happened but maybe you can get them there with the new guy.
WALTHAM, MA: Interleukin Genetics, Inc. (OTCQB: ILIU) today announced the appointment of Scott Snyder as Chief Marketing Officer. In this role, Scott will spearhead th [...]
Account review prediction at DEI
Steve’s breakdown: Brands within DEI include Polk Audio, Definitive Technology and BOOM Movement in addition to Viper, Clifford, Python and Autostart. We think the first three are ripe for review. Check out this quotee: “I feel that we can focus on new approaches in our marketing mix because the family of brands we are developing are sp [...]
Sales Guru Hires CMO
Steve’s breakdown: Here’s a automotive sales guy hiring a marketing car guy to help him sell marketing services. It’s kinda what we all do but with cars involved. No matter how you look at if, he could probably use some help executing their next campaign.
MIAMI, FL: Automotive Sales Trainer Grant Cardone announced today tha [...]
Sony TV tunes in marketing VP
Steve’s breakdown: This was a big job to fill and Nathalie’s going to need some help. Maybe you’ve got what she needs.
CULVER CITY, CA: Nathalie Lubensky will manage the global marketing and branding initiatives for Sony Pictures Television’s networks portfolio that spans 159 countries and reaches more than 800 million home [...]
John Hancock Funds gets new marketing head
Steve’s breakdown: For any of my Margeotes|Fertitta + Partners ex-co-workers, Karen is an ex-Putnam client so you’re welcome. For the rest of you guys, she’s an ex-Hill Holiday exec so she knows what she’s doing.
BOSTON, MA: John Hancock Funds said that it has hired Karen A. McCafferty as Senior Vice President and head [...]
Brightway Insurance’s CMO
Steve’s breakdown: Brightway is on the move and this hire could be a sign of stepping up growth into their 18th state.
JACKSONVILLE, FL: Brightway Insurance has named Talman Howard as the company’s new chief marketing officer.
Brightway Insurance, a national independent insurance retail organization, has more than 110 stores nationwide [...]
Truck-Lite sheds some light on marketing
Steve’s breakdown: We usually report one new marketing exec but here’s a marketer with two new guys. We believe this doubles the chance of an advertising review.
FALCONER, NY: Truck-Lite recently announced two significant changes to its marketing team. Bob Ives has assumed the position of Executive Vice President of Business Devel [...]
First Niagara banks on new CMO
Steve’s breakdown: The new guy will handle “agency partners tasked with implementing traditional and interactive advertising, marketing and promotions.”
BUFFALO, NY: First Niagara Financial Group Inc. Thursday said it has promoted Avi Patel to serve as chief marketing officer.
Buffalo-based First Niagara (Nasdaq:FNFG) is amo [...]
Steben & Company invests in new CMO
Steve’s breakdown: This is a perfect example of a lead for small agencies who can get in there, pitch and win an account before there is a pitch.
ROCKVILLE, MD: Steben & Company, a provider of managed futures funds, has named Richard Kendrick as chief marketing officer.
Kendrick, most recently with ProShare Advisors, will oversee al [...]
Murad woos Estee Lauder exec as CMO
Steve’s breakdown: The new CMO will be leading brand development, advertising, public relations, creative, and education. Murad is the #1 selling clinical skincare brand at many leading salon and spa locations worldwide and is sold in over 40 countries.
EL SEGUNDO, CA: Murad Inc. announced that Suzanne Dawson has joined the Murad Family [...]
DreamWorks 1st global brand officer
Steve’s breakdown: We’ve been watching this guy bounce around like Sonny the Cuckoo Bird, whose “cuckoo for Cocoa Puffs!” Check it out:
October 2011: Target CMO Departs for JCPenney: No love lost . . . yet
June 2012: JC Penny CEO takes over CMO duties
September 2012: Gap snags a falling star: Penny’s ex-Pres
WeR [...]
PureFormulas.com stirs in new CMO
Steve’s breakdown: What turns an ex-broadcasting & ad agency guy into a health supplement pusher. Two things:
He might have drunk the “coolaide”
Money
Either way, it sounds like someone who will be pumped-up to kick ass. I like pitching clients like that.
MIAMI, FL: Daniel Moure has been named Chief Marketing Office [...]
Digital account review prediction: Lufthansa
Steve’s breakdown: We don’t really “do” new CMO announcements here at The Ratti Report but this one is more global than europenan. Plus, bringing in a ex-Facebook executive signals a change in their digital strategy.
FRANKFURT, Germany: Lufthansa has appointed a former Facebook executive as its new head of marketing [...]
MGM hires 1st CMO
Steve’s breakdown: They’ve got big plans on growth and it’s most likely coming from digital & direct marketing so if that’s your bag . . . . you know the drill.
LAS VEGAS, NV: MGM Resorts International (NYSE: MGM) has announced the promotion of Bill Hornbuckle to President & Chief Marketing Officer.
In the newl [...]
Universal Lubricants slips in new CMO
Steve’s breakdown: How can we resist publishing about a company named Universal Lubricants. Plus they do good work! Anyway, the new guy seems not to stick around in one place too long so this could be an easy quick-strike account.
WICHITA, KS: Universal Lubricants, a leader in sustainable energy solutions, today announced the appointme [...]
SpringCM jumps on new CMO
Steve’s breakdown: I literally laughed out loud when I saw this video and how SpringCM can help move a creative project to the finish line. Which makes me think the new guy’s job is going to be that much harder and he’ll need your help.
CHICAGO, IL: SpringCM, the leader in Content Cloud Services for the enterprise, announce [...]
Voispot calls in new CMO
Steve’s breakdown: voispot is the voice-activated social media platform that allows you to host group conversations about common interests. It is a free, cloud-based mobile app. It’s a ground floor opportunity that I’d be all over.
BOCA RATON, FL: Voispot, Inc. has announced that Laura Whalen has been appointed Chief Marketi [...]
MassMutual hires specialist for Asian-Indian marketing
Steve’s breakdown: This is good news for everyone. Just like we said back in Feb of 2011, any time a marketer segments its consumers, it means more accounts to go around.
SPRINGFIELD, MA: In the wake of U.S. Census data that the Asian-Indian population is among the fastest growing in the United States, Nimesh Trivedi has been appointed [...]
HTC’s new CMO
Steve’s breakdown: We got a former ad agency exec taking the marketing reins at HTC. This could be a good thing or it could mean he takes the account to old friends. Either way, members should look into it.
And as you can see, HTC does most of its advertising via their carriers like AT&T and Sprint.
TAOYUAN, Taiwan: HTC Corp. hire [...]
Gold’s Gym pumps up marketing with new CMO
Steve’s breakdown: I always find it weird when press releases talk about brands “the new guy” worked on. In this case, KFC, Pepsi, Frito-Lay and Pizza Hut are brands the new guy worked on in the 90s! Who cares.
Anyway, I’ve been a member of their Wall Street gym and it’s a great brand with a great identity just [...]
Fisker hires GM get-a-way
Steve’s breakdown: Green-car startup Fisker Automotive named former General Motors Co and Hyundai Motor Co marketing executive Joel Ewanick as interim chief commercial officer. What do you thing will happen with their ad account. Why not call and find out?
ANAHEIM, CA: Ewanick was ousted as the global marketing chief at GM in July afte [...]
Mississippi Development Authority’s new CMO
Steve’s breakdown: There’s no question the Toyota plant is a major deal for Mississippi but they haven’t really been able to get the next big thing. We think that’s where they might need your help.
JACKSON, MS: Jones County Junior College’s Vice President of Marketing, Marlo Dorsey will be expanding her marketing resp [...]
Ding dong: New Avon CMO calling
Steve’s breakdown: Just last month we reported “Avon stock jump after chairman exit signals big changes on the way“. Now there’s a new CMO. If you haven’t already, it’s time to make the call.
So you know, bringing in Paula Abdul was their last big marketing move.
NEW YORK, NY: Avon has appointed a former Pr [...]