Steve’s breakdown: GE Healthcare is huge and getting your foot in the door would be a great growth strategy.
WAUWATOSA, WI: Here’s the job description:
Job Number
1689629
Business
GE Healthcare
Business Segment
Healthcare Systems
Posted Position Title
Chief Marketing Officer, Global Ultrasound
Career Level
Experienced
[...]
Posts in category News: Seeks new CMO
Global ultrasound CMO needed at GE Healthcare
Steve’s breakdown: GE Healthcare is huge and getting your foot in the door would be a great growth strategy.
WAUWATOSA, WI: Here’s the job description:
Job Number
1689629
Business
GE Healthcare
Business Segment
Healthcare Systems
Posted Position Title
Chief Marketing Officer, Global Ultrasound
Career Level
Experienced
[...]
UPDATE: Equinox still seeks CMO
Steve’s breakdown: We reported back in December that Equinox was looking for a CMO. Well, it seems they still are and if you can help with that, you’ll be first in line for the assignment.
Equinox has historically been a slippery account but a new CMO could fix the situation. Plus it’s a great brand so get in there and see [...]
Nationwide search for Brand USA CMO
Steve’s breakdown: They have been taking their time at Brand USA. In September we reported “Brand USA gets a new CEO” and now this. Their past campaign is a few years old so they are due. Check out Discover America for more videos.
WASHINGTON, DC: Chief Marketing Officer at Brand USA, Job Description
Perform functions to d [...]
Kiva seeks kind sole for CMO
Steve’s breakdown: If you like doing good, here’s a lead that will take care of that while you take care of small businesses around the globe. The job description is below.
SAN FRANCISCO: Bring lenders to Kiva’s “front door” by making the company one of the best known and loved global brands for leveraging technology to drive soci [...]
CMO opening at Arizona Central Credit Union
Steve’s breakdown: The person who gets this job will have a lot on their plate so maybe an agency could give’m a hand.
PHOENIX, AZ: Arizona Central Credit Union has an immediate opening for a Chief Marketing Officer. The ideal candidate will work to advance the Credit Union’s competitive position, consistent with its vision [...]
Maimonides Medical seeks CMO
Steve’s breakdown: From the job description: ”He or she will work in partnership with advertising agencies and other vendors to design and implement traditional and interactive marketing campaigns for centers of excellence, service lines and physicians.” Go get’em!
BROOKLYN, NY: Maimonides Medical Center is Brooklyn’s [...]
CMO needed at Conservation International
Steve’s breakdown: Here’s the Greenest job a CMO could get. Help find her/him and you’ll be first in line to do their advertising and help the world clean up.
ARLINGTON, VA: Every human life on Earth depends on a natural world capable of supporting our needs. But we are taking more from nature than it can replace, weakening [...]
Webroot looks to secure a new marketing chief
Steve’s breakdown: The news cycle seems to still have a new years hangover but there are some interesting CMO jobs that need to be filled. Here’s a job listing in Colorado.
BLOOMFIELD, CO: For the accomplished marketing leader with proven success in innovative lead generation who’s extremely resourceful with an entrepreneuri [...]
Tropical Smoothie seeks CMO
Steve’s breakdown: The featured ad is from three years ago but I think it’s brilliant! Anyway, they’re looking for someone to take the lead on marketing & PR so help them find your next client.
Here’s the job description:
ATLANTA, GA: Directly responsible for the Tropical Smoothie’s position in the marketplace. D [...]
Visit Florida goes fishing for new CMO
Steve’s breakdown: Well, it’s official, Visit Florida is searching for a new CMO after we reported last month “VisitFlorida CMO is now CEO.”
VISIT FLORIDA, the official tourism marketing corporation for the State of Florida, has an opening for a Chief Marketing Officer. The ideal candidate would possess a master’s deg [...]
Minor League Baseball seeks heavy hitting marketing star
Steve’s breakdown: The boss said “This is not an easy job. I’m not opposed to it coming from within the (minor league baseball) family, but I also realize that person may not exist.” Maybe you know just the guy to fit into this slot and be your next new client . . . ?
ST. PETERSBURG, FL: Minor League Baseball president Pat O’Con [...]
Eagles need a new 1st string marketing chief
Steve’s breakdown: The Eagles need more than good marketing but that doesn’t mean they wouldn’t be a good client. Get in there and see what’s up
PHILADELPHIA, PA: First it was offensive-line-coach-turned-defensive-coordinator Juan Castillo to receive the axe in a rather disappointing 3-7 season for the once “Dream Tea [...]
TurboTax and Quicken brands seek CMO
Steve’s breakdown: It’s kind of late to be looking for a new CMO so close to tax time but what do we know? There are both great brands and could use some help. So get in there now before the marketing new boss does. OPr, even better, help them find the new boss.
Here’s the CMO job description:
SAN DIEGO, CA: After more tha [...]
Darden burns through a CMO
Steve’s breakdown: This is an all-of-a-sudden deals. What’s even more surprising is the CMO position didn’t exist more than two years ago. Are they going to replace him? Probably, but don’t wait to start your aproach.
BTW: We kinda saw this coming when we reported “Olive Garden & Red Lobster in hot water agai [...]
Harman turns up CMO search
Steve’s breakdown: There a lot of great brands at Harman and I know many agencies put these guys on their “hit list.” So here’s your chance to get in on the ground floor of this account.
Here’s the CMO job description:
STAMFORD, CT: HARMAN is the parent company behind an array of legendary brands that includes H [...]
Citarella goes shopping for a new marketing chief
Steve’s breakdown: This is one of my favorite gourmet markets and I guarantee you’ll love having hem as a client. So get in there before they hire the new marketing head.
Here’s the job listing:
NEW YORK, NY: Director of Marketing at Citarella
The Marketing Director will be a motivational, hands-on, relationship builder and [...]
Revolution Dancewear starts auditions for new CMO
Steve’s breakdown: They are doing a lot of videos here and could probably use some social media help in addition to good-old-fashion advertising.
The job description is below which includes this line: The new CMO’s “primary responsibilities include development, communication and promotion of brand identity, positioning and [...]
OnlineShoes.com seeks the right fit for next CMO
Steve’s breakdown: OnlineShoes.com spends a lot of time making product videos. It’s not a bad idea but they should at least make them interesting to look at. We predict that’s the type of work the new CMO will be reviewing.
The job post is below.
SEATTLE, WA: The VP of Marketing/CMO’s key function is to drive growth and prof [...]
Bed Bath & Beyond shopping for CMO
Steve’s breakdown: We love it when big accounts need new CMOs. This time it’s Bed & Bath & Beyond. They are looking for a new CMO that can “maintain ownership of the company’s media and industry relations, advertising, interactive programs, and communications, as well as market and consumer research. Adv [...]
Betterment to invest in new CMO
Steve’s breakdown: These guys have a great idea here. Now they just need a CMO to bring it to the masses. Help fill that position and the account could be yours! Here’s the job description/classified ad . . .
NEW YORK, NY: You are a brand-builder. A master storyteller. An unabashed data-junkie. You know how to think both “inside” [...]
Teleflora needs a CMO to deliver
Steve’s breakdown: The Super Bowl ad they ran this year with Adriana Lima might be the reason they are looking for someone new. I’m just sayin’
LOS ANGELES, CA: Teleflora is the world’s leading flower delivery service connecting customers with the nation’s best local florists for more than 75 years. All of Teleflora’s flowe [...]
IMAX focuses in on new CMO
Steve’s breakdown: I love it when the job description mentions the words “passionate & creative visionary”. Anyway, there’s a an opportunity here and you should grab it.
NEW YORK, NY: IMAX Corporation is one of the world’s leading entertainment technology companies, specializing in immersive motion picture technol [...]
Revolution Foods looks into CPG with new CMO
Steve’s breakdown: This is a Fast Company top growing organization and this is just their next step to get to the next level.
OAKLAND, CA: Revolution Foods seeks CMO.
The Position:
We are looking for an experienced individual to help us develop, lead, and execute a strategy for entering the world of consumer packaged goods (CPG). With o [...]
Gibson Guitar seeks new lead marketer
Steve’s breakdown: Not only would this be a sweet job, it might be an even better account once the new CMO is in place.
NASHVILLE, TN: Gibson Guitar Corp, the world’s premier musical instrument manufacturer and the home of such preeminent brands as Gibson, Epiphone, Baldwin and Wurlitzer, is looking for a Chief Marketing Officer with a [...]
Family Christian prays for a worthy new CMO
Steve’s breakdown: This retail chain has approximately 281 stores in 261 cities and they are on a mission. Can I get an Amen?!?
Anyway, they clearly have plans to expand and they are motivated beyond money. Two great traits of a good client.
GRAND RAPIDS, MI: Family Christian is the nations leading Christian Retailer dedicated to one co [...]
Mogl looks to hire a big dog the to lead marketing
Steve’s breakdown: This rewards for shopping company looks to have found a better way to opperate. I remember working on FreeRide.com before the bubble burst. Wow, were they dreaming!
Anyway, they seem to be leaning toward digital and viral marketing so if that’s your bag, get to know this folks.
SAN DIEGO, CA: Mogl CMO Job Descr [...]
Conservation International seeks CMO for global advertising
Steve’s breakdown: Key line in this job description is: “S/he will oversee global advertising, collateral, promotions and other initiatives to drive familiarity, favorability and preference for the organization’s brand while supporting key organizational objectives”
This could be a great green account that could connect you [...]
NPR takes the first steps to reimagining: Seeks new CMO
Steve’s breakdown: The key line in this job requirement is: “Have prior experience transforming or “reimagining” a brand to result in increased consumption, audience viewership, or consumer adoption. ” Sounds pretty hot!
WASHINGTON, DC: The CMO job requirements are:
A minimum of 10-15 years experience in branding, communicat [...]
Deloitte & Touche searches for new CMO
Steve’s breakdown: Here we go again with another major marketer looking for a CMO. Just so you know, this is a confidential search so they might now admit they need a CMO but don’t let that stop you.
NEW YORK, NY: Here’s the job description: One of the largest audit, tax, and advisory firms in the nation as well as the New Y [...]
Chartis insurance puts the word out for a new CMO
Steve’s breakdown: We’ve been covering these kinds of stories from the begining but starting today, we’re going to be doing it a lot more proactively. The idea is two fold:
1) If you can help a prospective client find a new CMO, you’re in a great position to get the business.
2) Knowing that a prospective client is l [...]
Jack-in-the-Box CMO steps down after 22 years: Now what?
Steve’s breakdown: They say they are not looking for a replacement but we suspect they will in about six months or so. FYI: In September we reported: Shops Chase Jack in the Box Digital Account
SAN DIEGO, CA: Terri Funk Graham, Jack in the Box Inc.’s senior vice president and chief marketing officer, is stepping down after 22 years wit [...]
ZipCar zips through a CMO: Next!
Steve’s breakdown: You got to love it when a company knows time’s time to cut the cord. And like we’ve always said, if you help them find the next CMO, you’ll have a very good chance of being the next AOR.
CAMBRIDGE, MA: Zipcar Inc‘s chief marketing officer is leaving the company, at a time when the U.S. car-sha [...]
GM CMO – OUT!
Steve’s breakdown: Whether or not there will be an ad agency review once a new CMO gets in there is anybody’s guess but if your agency has a relationship with GM, I’d make a call or two.
DETROIT, MI: You know the old saying, “go big, or go home.” General Motors‘ advertising chief Joel Ewanick made some bold moves in his shor [...]
Mazda marketing boss quits
Steve’s breakdown: Their present advertising is pretty good but I’m sure it will suffer without it’s CMO. Be ready to jump once they pick a new one. Even better, help them find the next boss!
LOS ANGELES, CA: Mazda’s North American marketing boss has left the company.
Don Romano, chief marketing officer for Mazda Nort [...]
JC Penny CEO takes over CMO duties
Steve’s breakdown: On October 3 we reported Target CMO Departs for JCPenney: No love lost . . . yet. Well, the love that was lost was at JC Penny and with Michael Francis.
Either way, this whole account is up in the air so make your move.
PLANO, TX: J.C. Penney said its head of merchandising and marketing is leaving and Chief Executive [...]
Agency review prediction: T-Moblie CMO is leaving with a bad plan in place
Steve’s breakdown: So here’s the plan: revamp marketing to emphasize the value of its data and voice plans, make-over the pink-clad model spokeswoman to project a tougher image and increase its media spending to ensure that the company has strong-selling handsets that aren’t the iPhone.
And none of it will work! This accoun [...]
Another CMO is leaving his post: This time at Kodak
Steve’s breakdown: Kodak has been going through a lot of changes lately. Filing for chapter 11 in January, announcing it was ending its line of consumer digital cameras and pocket camcorders in February and now this. Is an agency search next?
ROCHESTER, NY: One of Eastman Kodak Co.’s highest-placed executives is leaving the company.
The [...]
Best Buy CEO & CMO gone
Steve’s breakdown: Last month the CEO stepped down amid allegations that he used company resources to conduct an affair with an employee. Now Best Buy’s global chief marketing officer is out. Expect more changes in the marketing department including possible agency reviews. BTW: Last year we reported Best Buy Circulates RFP to Mu [...]
Yahoo is doing the searching for a change: Seeks new CMO
Steve’s breakdown: You know what we always say about companies that need a CMO? If you can help them do that, you might be able to help yourself to their account! They mention they are looking for a CMO in the paragraph under “Corporate”.
SUNNYVALE, CA: Yahoo! Inc. (NASDAQ:YHOO) is to reorganize according to a new memo from [...]
BlackBerry maker to refocus on marketing: Seeks new CMO
Steve’s breakdown: If you read between the lines of this article it’s clear RIM sees an opportunity with Steve Jobs not behind the wheel of Apple. Look for this advertising account to be drastically different and possibly in review in a few months.
WATERLOO, Ontario, Canada: Research In Motion’s newly appointed president/CE [...]
Kmart loses marketing chief as DraftFCB ad contract end nears
Steve’s breakdown: We are predicting this account will be changing hands in the new year. Will there be a review? Not sure but Sears Holdings has really got to get its act together fast.
HOFFMAN ESTATES, IL: Kmart is searching for a new marketing chief just a few months before its advertising contract with DraftFCB is set to expire.
Ma [...]
DukeNet seeks CMO: Could be powerful way into Duke Energy
Steve’s breakdown: We’ve added a new “News Category” today: “Seeks new CMO”. We did this because new CMOs can mean opportunity down the road for ad shops. And, if you can help find them a new CMO, that one giant foot-in-the-door.
Plus DukeNet is part of Duke Energy and that’s an even bigger door
CHARL [...]
Purdue University brand director calls it quits
Steve’s breakdown: Something is fishy about this exit and I suspect it was the “Makers, All” campaign that brought her down. The image above is from that campaign’s website. What ever the reason, Purdue is going to be developing a new marketing program soon. If you’re an alum, it’s time to make the call.
[...]
$4.3 million Ruth’s Hospitality account loses its CMO
Steve’s breakdown: Don’t be confused by the article below. Sometimes we learn of a new business opportunity in a backwards sort of way. The article is about the ex-CMO of Ruth’s Hospitality starting a new venture but the real news is that Ruth’s needs a new CMO and maybe a new ad agency. And BTW: This must have just [...]