Steve’s breakdown: When bad but not terrible things happen, new business doors open. Take the Carnival Triumph debacle. The management is questioning the reports from passengers on the boat. Do you think the PR folks told them to do that? Not so much!
Carnival aside, what a great reason to call every cruise/travel company you’ve e [...]
Posts in category Region: Caribbean
Make your move when it hits the fan
Steve’s breakdown: When bad but not terrible things happen, new business doors open. Take the Carnival Triumph debacle. The management is questioning the reports from passengers on the boat. Do you think the PR folks told them to do that? Not so much!
Carnival aside, what a great reason to call every cruise/travel company you’ve e [...]
CMO takes the plunge at Bacardi
Steve’s breakdown: Last November we told you: Bacardi ad review kicker: The CMO quits. And here we are with the new guy. We didn’t except an Australian so maybe there will be more changes than excepted.
HAMILTON, Bermuda: Bacardi Limited, the largest privately-held spirits company in the world, names Andy J. Gibson, 44, Chief Mar [...]
Copa Airlines sees soaring growth but where’s the US advertising
Steve’s breakdown: Copa Airlines, a small Panamanian air carrier with a North American base in Miami, has been increasing its fleet, adding destinations and hiring employees at a rapid clip. The featured video is for the Latin America market and we suspect they are going to have to get serious about the USA advertising with all this ex [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Jamaica Rums have new Owner
Steve’s breakdown: Appleton is a big brand that should be much bigger in the United States. Maybe you can convince the new owners you’re the agency to do just that?
KINGSTON Jamaica: Italian drinks giant Gruppo Campari has made a tender offer of $414.8m to buy 100% of the issued shares of Lascelles deMercado (LdM), a Jamaica-based [...]
Orient-Express Hotels’ new lease on life
Steve’s breakdown: Sometimes we watch a company go through some challegning times and you wonder how they will ever get out of it. You just wish the company could get a new lease on life. Well, that’s just what happened with Orient-Express.
Now with no takeover from Tata and with a new CEO, we suspect there’s a new sence of [...]
US spirit companies get green light in Panama
Steve’s breakdown: This is good news for all liquor companies and will create new business opportunities nationwide.
EVERYWHERE, USA: Panama has removed 15% tariff on US distilled spirits, following the new US-Panama trade promotion agreement that came into effect on 31 October 2012.
According to the Distilled Spirits Council of the US [...]
Anguilla Tourist Board seeks marketing firm
Steve’s breakdown: Expressions of Interest should be submitted to the Permanent Secretary, Ministry
of Economic Development, Investment, Commerce and Tourism (EDICT) at
merwyn.rogers@gov.ai and copied to sandra.gumbs@gov.ai no later than 19th
October, 2012
THE VALLEY, Anguilla: The Anguilla Tourist Board is pleased to invite Expressions [...]
Costa Rica floats PR account review
Steve’s breakdown: Have 10 years tourism experience and be in a major market – then you can pitch. Burson-Marsteller is the incumbent on the Costa Rica account. View the RFP here.
SAN JOSE, Costa Rica: The Costa Rica Tourism Board is looking to hire a PR firm to attract visitors from the U.S. and Canada.
The two-year contract is b [...]
Account Review Prediction: Dewar’s
Steve’s breakdown: In the past we’ve been the first in the Americas to report about the global ad review of Bacardi and Grey Goose. Now we are going to make a prediction of the review of Dewars. Why? Check out this quote from the new CEO in The Royal Gazette: “We’ve got a leading scotch, a blended scotch in Dewars. And we’re [...]
Grand Lucayan Bahamas Appoints New Chief Marketing Officer
Steve’s breakdown: Not a huge account but a great one to barter! The featured video is a bit of a tour of the resort.
FREEPORT, Grand Bahama Island: Grand Lucayan, Bahamas has appointed Thomas M. Anderson as Chief Marketing Officer.
Anderson brings more than 30 years of travel/tourism experience to the resort. Since 2008, he served as [...]
Bermuda goes old school: puts media account in review via newspaper
Steve’s breakdown: They put the word out about this review via the Bermuda Sun yesterday. I can’t find it online but there is an email address: BermudaAdvFRP@bermudatourism.com
HAMILTON HM 11, Bermuda: Government is on the lookout for an advertising agency to carry out its media plan in the US and Canada.
The Department of Touris [...]
Jamaica Tourism in global ad review
Steve.s breakdown: We’re scooping the entire American press again with this post! Jamaica Tourist Board has called a review of its global advertising arrangements as the country gears up to celebrate 50 years of independence.
KINGSTON, Jamaica: The tourist board has issued a request for information to agencies, ahead of holding a statu [...]
Caribbean Tourism to re-launch regional marketing campaign
Steve’s breakdown: This relaunch is the perfect event to get your foot in the door of the Caribbean. Here’s their number: 212-635-9530
NEW YORK, NY: The Caribbean Tourism Organization (CTO) and the Caribbean Hotel and Tourism Association (CHTA) are to re-launch the marketing and business development unit, the Caribbean Tourism D [...]