Steve’s breakdown: It’s complicated but brands Corona, Modelo, Pacifico and many more are kinda just hanging out there after the Justice Dept blocked Anheuser-Busch InBev from buying them.
It could be a while before things shake out but these brands can’t stand still so check into them.
WASHINGTON, DC: The Justice Department [...]
Posts in category Region: Mexico
Beer brands to keep an eye on
Steve’s breakdown: It’s complicated but brands Corona, Modelo, Pacifico and many more are kinda just hanging out there after the Justice Dept blocked Anheuser-Busch InBev from buying them.
It could be a while before things shake out but these brands can’t stand still so check into them.
WASHINGTON, DC: The Justice Department [...]
PR review: Bureau of International Narcotics & Law Enforcement Affairs
Steve’s breakdown: Secretary Clinton wants you to help fight drug smuggling and organized crime. Is it time to step up and serve?
WASHINGTON, DC & MEXICO CITY, Mexico: The U.S. State Dept. unit focused on the drug war in Mexico is searching for a strategic communications advisor to work with its public affairs operation in Mexico Ci [...]
Modelo/Budweiser brouhaha: Aquisition to be announced
Steve’s breakdown: Once this goes through, expect InBev to review all operations including marketing. Brands affected include Modelo and Corona.
LEUVEN, Belgium: Anheuser-Busch InBev NV, the world’s biggest brewer, is close to buying the remainder of Mexico’s Grupo Modelo SAB for more than $12 billion, according to a person with knowle [...]
Unilever Mexico and digital agency split
Pedro‘s breakdown: Unilever Mexico and Grupo W, their digital/interactive agency, announced they are ending their relationship after 7 years. This long partnership created several award winning campaigns but both companies want to move in different directions. Original article with a statement from Rodrigo Perez, one of
Grupo W´s managi [...]
Latin American Expansion Begins for H&M in Mexico
Steve’s breakdown: This could be a major growth client. In 2000, H&M opened their first store in the USA. Now the retailer has over 200 stores in over 30 states. By-the-way, we reported H&M Puts Media Account into Review back in February.
MEXICO CITY, Mexico: H&M, the national retail-company, is taking its first steps toward [...]
Marketing Pro gets CEO job at PepsiCo Americas Foods
Steve’s breakdown We love seeing marketing people become CEOs. It smells like opportunity! This CEO will be responsible for Frito-Lay North America, Quaker Foods & Snacks North America, PepsiCo Mexico and South America Foods.
PURCHASE, N.Y., March 12, 2012 /PRNewswire via COMTEX/ — PepsiCo, Inc. PEP +1.03% today announced a [...]
Spirits News Latino distiller unveils new premium tequila in US
Steve’s breakdown: They are planning a phased release of this brand so walk lightly when approaching.
IRVINE, CA: Tributo Tequila, a Latin distillery located in Mexico, has introduced Tributo a Mi Padre (Tribute to My Father), a premium tequila, at the 6th Annual East LA Meets Napa Premiere Food and Wine Tasting Event in Los Angeles, on [...]