Steve’s breakdown: Back in February of 2011 we published an op-ed piece headlined with “The USA, Al Jazeera and New Business“. Back then we talked about the opportunities of marketing to Muslims the same way this country markets to Latinos. This move brings that reality even closer but we’ve adjusted our thinking. Don [...]
Posts in category Region: Middle East
Al Jazeera buying Current TV = New Business
Steve’s breakdown: Back in February of 2011 we published an op-ed piece headlined with “The USA, Al Jazeera and New Business“. Back then we talked about the opportunities of marketing to Muslims the same way this country markets to Latinos. This move brings that reality even closer but we’ve adjusted our thinking. Don [...]
Abu Dhabi Film Festival screens agencies for advertising & media
Steve’s breakdown: For those who don’t know, The ADFF aims to encourage and foster the growth of filmmaking in the Arab world by showcasing movies from the region alongside standout productions from prominent international filmmakers.
ABU DHABI, UAE: Abu Dhabi Film Festival has called a pitch for both its advertising and media ac [...]
Virgin Mobile & FRiENDi hook-up in Africa & Middle East
Steve’s breakdown: Say what you want about Sir Richard Branson, the guy is truely global so if you get in good graces with his company, an opportunity will come. Here’s another one.
JOHANNESBURG, South Africa & DUBAI, UAE: Virgin DGroup and FRiENDi GROUP have announced the signing of a strategic partnership agreement for the M [...]
McDonald’s review PR account in the Gulf
Steve’s breakdown: This is kind of a big deal. They haven’t reviewed this market in over ten years and I suspect some big changes are coming; maybe even in northern Africa.
DUBAI, UAE: McDonald’s has called a review of its public relations account in the Gulf.
The incumbent on the business is MS&L, which has held the account [...]
Nestlé Middle East Media in Review
Steve’s breakdown: They are being a little hush-hush on this one so get in there eariler than later.
DUBAI, UAE: Nestlé has called a review of its regional media buying and planning account.
The review is understood to be statutory and in the early stages, with MediaCom the incumbent on the business. Nestlé Middle East declined to comm [...]
2 PR reviews for Saudi Oil Giant Aramco are in the pipeline
Steve’s breakdown: We’ve got a couple of hot potatoes here and no one is talking. On the other hand, it’s a giant account. Just take a look at the featured video where Leslie Stahl of 60 minutes gets a tour of the command center of the company.
DHAHAN, Saudi Arabia: Saudi Aramco, one of the world’s largest exporters o [...]
Volkswagen calls regional creative advertising review
Steve’s breakdown: The Middle-East VW account says they want to “see what is out there.” It doesn’t sound too motivating but it’s still a great account to work on.
DUBAI, UAE: Volkswagen has begun a review of its creative advertising account for the GCC and Levant.
The review is at the credentials stage, with an [...]
Damas reviews ad brief for Farfasha brand
Steve’s breakdown: This review is underway but if you’re in the neighborhood and have the credentials, there’s a good chance you can get in the pitch.
DEIRA, Dubai: Dubai-based gold and jewellery company Damas is reviewing the advertising account for its Farfasha brand.
The review is in the early stages, with a number of age [...]
Qatar Airways calls $32 million global media review
Steve’s breakdown: Qatar Airways, the national airline for the Arab emirate, is a family owned business so approach with care. The creative portion of the account went into review in February – as reported in The Ratti Report.
DOHA, Qatar: The airline, which uses the tagline “The world’s five-star airline”, has [...]