Steve’s breakdown: This assignment has global reach but the event is being hosted by New Zealand and Australia. The trick is they are still debating which city will lead the event.
NEW ZEALAND & AUSTRALIA: The International Cricket Council has invited expressions of interest to represent the body’s PR interests in the lead up to the [...]
Posts in category Region: Oceania
Global PR in review for ICC Cricket World Cup 2015
Steve’s breakdown: This assignment has global reach but the event is being hosted by New Zealand and Australia. The trick is they are still debating which city will lead the event.
NEW ZEALAND & AUSTRALIA: The International Cricket Council has invited expressions of interest to represent the body’s PR interests in the lead up to the [...]
Account Review Prediction: Founder buys back Aman Resorts
Steve’s breakdown: There are 26 resorts/brands including 2 in the United States. And since this is the founder buying back these resorts, we suspect he’s going to clean house. And that means a advertising review of some kind.
SINGAPORE: Ownership of ultra-luxury Amanresorts is set to return to its founder, Adrian Zecha, as DLF ann [...]
Peters Ice Cream serves up ad review
https://vimeo.com/25067060
Steve’s breakdown: They are spreading their marketing wings after Nestle sold the brand. We’re predicting this will be a fun pitch.
MELBOURNE, Australia: Peters Ice Cream is holding a review of its advertising agencies, Mumbrella understands.
The review is expected to see struggling agency brand Publicis [...]
Expedia’s $6 million account takes off
Steve’s breakdown: A handfull of agencies have been briefed but if you have the stuff, I bet you can slip right in there. It doesn’t look like they want to keep the incumbents.
SYDNEY, Australia: Online travel company Expedia has put its $6m Australian creative advertising account out to pitch, putting incumbent BMF on notice.
Ex [...]
$66 million media up for grabs in Queensland
Steve’s breakdown: It’s believed that there is an RFP process involved and submissions are due January 21st.
BRISBANE, Australia: The Queensland government has called a media review.
The news may come as a blow to media agency staff wanting a restful festive period, since the deadline for submissions is Monday 21 January.
MediaCom [...]
Tourism Australia in global creative review
Steve’s breakdown: The new arrangements run for three years, with an option to extend the contract for two further periods of 12 months. Interested parties wishing to be considered for the tender process need to register with Austender at: www.tenders.gov.au
SYDNEY, Australia: Tourism Australia has begun a global review of its adverti [...]
South Australian Tourism Commission adventures into ad review
Steve’s breakdown: South Australian Tourism Commission puts advertising account out to tender. The featured ad is SATC’s Kangaroo Island ‘Let Yourself Go’ ad by KWP!
ADELAIDE, Australia: The South Australian Tourism Commission has officially put its advertising contract out to tender kicking off a battle for the state’s most prized acc [...]
Bank of Queensland’s banks on creative review
Steve’s breakdown: This review is underway but if you’re in the neighborhood and have the right stuff, it’s worth a call.
BRISBANE, Australia: Brisbane agency Junior will not be re-pitching for the Bank of Queensland‘s (BOQ) creative account, while the brand has appointed CommBank digital marketer Andrew Murrell as ge [...]
Queensland Transport opens second pitch in two months
Steve’s breakdown: Personalised Plates Queensland is what you’ll be selling with this account.
BRISBANE, Australia: The Queensland Department of Transport and Main Roads has put another piece of its business out to tender, this time looking for an agency to market its number plate service, Personalised Plates Queensland (PPQ).
In [...]
Car giant Holden shifts in creative review
Steve’s breakdown: All I can say about this creative is, I love it. Who know what they are looking for. Wait we know who; pitch consultant Enth Degree does.
PORT MELBOURNE, Australia: Car giant Holden has kicked off a review of its creative agency roster, putting AJF Partnership and McCann on alert.
Holden has confirmed there are “acti [...]
Tire retailer Beaurepaires seeks media agency
Steve’s breakdown: Here’s one of those times we see the difference between American and Australian english. Tyre vs. Tire
Anyway, the Vince Martin Winter Wonderland spots are hilarious. (Mostly because Christmas is in the summer down-under) Maybe they want to find a more effective way to get that word out.
WEllINGTON, New Zealand [...]
Sportsbet kicks-off creative pitch
Steve’s breakdown: The present creative would never fly in America. But in Australia it just gets you fired. Anyway, this review is wide open so get in there now!
FANNIE BAY, Australia: Sportsbet has launched a pitch to find a creative agency to support its own internal team.
The internet betting giant has its own internal desig [...]
BMW drives media into review
Steve’s breakdown: Audit Star is handling the review out of their London office so make sure to have your credentials with them.
LONDON, UK: Aegis agency Vizeum has been put on alert as BMW has put its Australian media planning and buying account up for tender.
The German car maker has kicked off a closed pitching process with a small [...]
Media biz of National Australia Bank in review
Steve’s breakdown: This $40 million account also includes brands NAB, MLC and UBank.
MELBOURNE, Australia: The National Australia Bank’s media contract is being put out to pitch with a “selected group of agencies” invited to take part.
Incumbents Zenith Optimedia, which has held the account for six years, has been invited to take part. [...]
Honda puts ad review in gear
Steve’s breakdown: It sounds like they have a short list for the pitch but they didn’t say the word “finalists” so don’t be shy.
TULLAMARINE, Australia: Japanese car giant Honda has put its creative account, currently held by DraftFCB, out to pitch.
Draft is included in the review along with up to four other agen [...]
Westpac looks for know how: In Review
Steve’s breakdown: Judging by the recent creative featured above, it’s probably a good move to put this into review. Especially because of the last line of the spot: “We know how now.” Can you do better?
SYDNEY, Austrailia: Westpac has put its creative advertising account out to pitch, with Sydney agencies DDB and Ogi [...]
Tourism Queensland floats ad review
Source: Down under there’s an ad account to pitch. Vacation?
BRISBANE, Austrialia: Tourism Queensland has put its advertising business out to pitch with successful agencies due to start at the end of October.
Sapient Nitro, the agency which created the highly awarded ‘Best job in the world’ campaign and Clemenger BBDO Brisbane are the i [...]
News Corp $100 million media account in play
Steve’s breakdown: The RFI is set to hit the market shortly, but one source said: “You can’t be entirely sure when it will hit the market. They’ve been pushing this off for a long time.”
SYDNEY, Australia: News Corporation will pitch out its consolidated Australian media account worth over $100 million in billing [...]
Air New Zealand takes off with media review
Steve’s breakdown: Back in December we reported Ad account gets naked: Air New Zealand pitches creative. Now the media portion goes in review for Europe.
AUCKLAND, New Zealand: The review will be handled through AAR and Air New Zealand is looking to appoint an agency to provide full-service media planning and buying for the UK and Germa [...]
Bring Back Tourist After Earthquake: “Most Challenging brief of 2012″
Steve’s breakdown: This is a heartbreaking story that they are looking to advertising to mend. A noble cause for the right agency!
CHRISTCHURCH, New Zealand: Just over a year after a massive earthquake destroyed large parts of Christchurch, the region’s authorities have begun a search for an ad agency to crack the “most challenging brie [...]
Shopping for creative: Highpoint shopping center puts account in review
Steve’s breakdown: Spending is around the $500,000 mark for this shopping center. The agency will be charged with the center’s re-launch campaign and its ongoing creative work including in-centre, above the line advertising and digital.
MELBOURNE, Australia, Melbourne’s Highpoint Shopping Centre is searching for a creative agency to bri [...]
Ad account gets naked: Air New Zealand pitches creative
Steve’s breakdown: They are being tight-lipped on this one but I suspect if you have the credentials to pitch, they’ll take the call. By the way: Yes, those are painted bodies in that ad. WOW!
AUCKLAND, New Zealand: Air New Zealand has placed its creative account out to pitch with a number of agencies still in the running.
A spok [...]
Big W reviews creative: And not too soon!
Steve’s breakdown: This is the second Woolworths-owned advertising review that has happened in the past two months. I suspect there may be more.
And not for nothin’ – look at that creative. They should fire the whole marketing team!!!
NEW SOUTH WALES, Australia: Woolworths-owned retail giant Big W has launched a review of i [...]
Tourism Northern Territory reviews creative and digital
Steve’s breakdown: I smell a fickle client. The only reason they would change agencies again has to be integrating digital with traditional.
DARWIN NT, Australia: Tourism Northern Territory government has called a review of its creative and digital accounts. Incumbents The Department of Doing and digital agency Visual Jazz have been pl [...]
Medibank Private launches creative review
Steve’s breakdown: There was a lot of chatter about this account review so if you are interested, get in there sooner than later.
MELBOURNE, Australia: Medibank Private Health Insurance has launched a creative review, placing incumbent George Patterson Y&R on alert.
The health insurance company appeared to have retained GPY&R a [...]
ING calls agency review
Steve’s breakdown: Charles the Orangutan is going to be hard to beat but that’s what they want.
SYDNEY, Australia: ING Direct has announced a review of its agency partnerships across its creative, media and digital channels.
The pitch will be an invitation only, with all agencies to be in place by early 2012. Currently, the firm [...]
Sanitary products brand set to take on the big guys: Puts account in review
Steve’s breakdown: The question with review is Who Is It? Launch Engineering consulting has the answer.
SOMEPLACE, Australia: The marketing battle in the feminine sanitary protection category is set to heat up as a new market entrant prepares for an advertising blitz.
An undisclosed company has called a pitch for advertising activity wo [...]
Account review storm down under: CommBank moves beyond Goodby
Steve’s breakdown: I have never seen such a press storm about an account review in Australia in my life. Do you think it’s because the client hired an American agency last time? (He says with a snicker)
SYDNEY, Australia: The Commonwealth Bank is to review its advertising agency arrangements in one of the biggest moves since the [...]
Roads and Traffic Authority seeks digital agencies for panel
Steve’s breakdown: I’m not sure of the budgets on this but it could be an easy win is you have the right background. The featured RTA ad is from a few years back but I think it’s timeless.
SYDNEY, Australia: The New South Wales Roads and Traffic Authority (RTA) is seeking agencies to form a creative digital media services p [...]
Woolworths puts retail account in review
Steve’s breakdown: The account is worth over $100 Australian and M&C Saatchi is defending.
SYDNEY, Australia: Woolworths has launched a review of its creative advertising account, marking the fourth major account M&C Saatchi has defended in recent months.
M&C Saatchi worldwide chairman Tom Dery confirmed to AdNews that the [...]
Allianz puts $17m creative account into play
Steve’s breakdown: Allianz Australia Limited operates throughout Australia and New Zealand and through its subsidiaries offers a range of insurance and risk management products and services.
SYDNEY, Australia, Insurance brand Allianz has placed its creative account in review, putting incumbent independent agency MercerBell on alert.
An [...]
Officeworks puts $22 million account in play
Steve’s breakdown: They say 8 agencies have already been invited but it still sounds like there might be time to sqeak in there.
MELBOURNE, Australia: Wesfarmers has placed its mammoth Officeworks creative account out to pitch, placing incumbent Ogilvy Group Melbourne on notice.
AdNews understands the Melbourne-based retail brand has i [...]
$7 million Tourism New Zealand Australasian account is in play
Steve’s breakdown: We had this account while I was at M&C Saatchi and I have to say, they don’t mind taking risks. We even had Bill Clinton do a voice over for one spot.
AUCKLAND, New Zealand: Tourism New Zealand is reviewing its $7 million Australasian creative and media agency business.
In recent years this work has been ha [...]
University of Queensland launches creative account review
Steve’s breakdown: There an RFP and the account includes above-the-line and below-the-line elements. The budget is $1.1 Australian.
BRISBANE, Australia: The University of Queensland has launched a pitch for its creative advertising account, currently held by Publicis Mojo Brisbane.
The University has opened a tender requesting proposa [...]
Telstra reviews $20m search business
Steve’s breakdown: This pitch is not formalized yet so there’s time to get in – for sure. But that also is indicative to how this account behaves.
MELBOURNE, Australia: Telstra is reviewing its $20 million search marketing account, one of the biggest search businesses in Australia, putting incumbent OMD on alert.
The review [...]
ANZ bank puts global media in review
Steve’s breakdown: I worked on this account while at M&C Saatchi and the one thing I remember is they love creative thinking – even with media. If can’t can’t place that face in the TV advert, it’s Patrick Jane.
MELBOURNE, Australia: ANZ has entered the early stages of a global review of its media agency arr [...]
Guam Issues RFP for China Marketing Representative Services
Steve’s breakdown: Here’s an Asian US territory tourism RFP. That doesn’t happen often so if you’re thing of breaking to the east, here’s a good opportunity. The RFP can be downloaded here=> Ratti Report RFP6
And here’s a “fact sheet” => China RFP Cover Sheet Check List
TUMON, Guam: The Gu [...]
Optus reviews $73million media business
Steve’s breakdown: Keep in mind these numbers are in Australian dollars. And also keep in mind the incumbent has been reeling since it took over Mitchell Communication Group. Thirdly, the creative portion of the account is also in review.
NORTH RYDE, Australia: Optus is reviewing its $73 million media account, as the Aegis Media / Ha [...]
Stockland launches media buying review
Steve’s breakdown: The client said “I think you’ll find the pitch will span group-wide media buying.” I think that’s code for “this pitch is for the the whole account.”
SYDNEY, Australia: Property group Stockland is reviewing its $6m media buying business, with a number of unnamed agencies selected to take part in a co [...]
Dairy giant Fonterra launches creative pitch
Steve’s breakdown: This pitch is on the other side of the world but if it’s a review, we cover it. And this one is a tasty one so if you’re in the neighborhood, go for it.
AUCKLAND, New Zealand: New Zealand-owned dairy conglomerate Fonterra has kicked off a local pitch for its creative account, as competition in the dairy c [...]
Sunshine Coast Desination seeks digital agency
Steve’s breakdown: This is a very new organization that’s trying to find its way and could use some help. Their website says “Sunshine Coast Destination Ltd’s core role is to promote the Sunshine Coast as a premier holiday and Business Events destination locally, nationally and internationally, to achieve maximum soc [...]