Steve’s breakdown: A little forecasting here this Monday morning. We suspect a large portion of this $1.3 billion is going to marketing and someone has to take it. You?
ATLANTA, GA: Coca-Cola is looking to further expand its presence in Latin America with plans to invest $1.3bn in Chile over the next five years.
The main focus of the in [...]
Posts in category Region: South America
Coco-Cola to put $1.3 billion in Chile
Steve’s breakdown: A little forecasting here this Monday morning. We suspect a large portion of this $1.3 billion is going to marketing and someone has to take it. You?
ATLANTA, GA: Coca-Cola is looking to further expand its presence in Latin America with plans to invest $1.3bn in Chile over the next five years.
The main focus of the in [...]
UnitedHealth Group to expand into Brazil
Steve’s breakdown: So many of our suscribers want to expand in the growing marketing place of South America. Well, here’s a whoper for ya.
MINNETONKA, MN: UnitedHealth Group Inc. will spend about $4.9 billion to buy a majority stake in Brazilian health benefits and care provider Amil Participacoes SA, as the largest U.S. health i [...]
Jimmy Volt might be getting fired: Eletrosul in review
Pedro’s breakdown: Eletrosul, parto f the Brazilian state owned Power company Eletrobras, is taking bids for its 4M dollar advertising contract. Agencies must submit their proposals on October 15th at 10:00am in Florianópolis.
FLORIANOPOLIS, Brazil: Eletrosul abre licitação para contratar agências de propaganda
A Eletrosul tornou públi [...]
$250 million account of the table at Brasil Foods
Pedro’s breakdown: Brasil Foods (BRF), the Brazilian consumer goods behemoth created by the merger of Sadia and Perdigão two years ago, with annual revenues of over 12 Billion USD and one of Brazil´s biggest advertisers with a budget of over $250 million dollars annually, is looking to consolidate its ad agency providers. BRF´s differe [...]
Brazilian postal service puts $120 million ad account in review
Our man in San Paulo, Pedro Falkenbach, South American Bureau Chief, is Back!
Pedro’s breakdown: The Brazilian postal service is taking bids for its 120 Million USD contract, which may be shared between companies. Agencies must submit their bids on October 4th of this year in Brasília. The current contract with agencies Artplan and Lin [...]
YPF oil company spills into ad review
Pedro’s breakdown: YPF, the former Spanish oil company that was nationalized by Argentina recently, is taking bids for its advertising contract, as Ogilvy will end its run as the company´s agency of Record. YPF is changing strategies and will look to hire a smaller and local agency instead of a large multinational agency and agencies [...]
Brazil tourism puts the biggest account in review for Brazil
Pedro’s breakdown: The Brazilian Ministry of Tourism is taking bids for its advertising contract. Agencies must submit their proposals on September 10th, at 9:30am in Brazilian capital. The contract is worth an estimated 25 million USD for the first 12 months and is expected to be among the biggest contracts coming from the federal gov [...]
Panamanian lottery in Review
Pedro’s breakdown: The Panamanian national lottery company is taking bids from agencies for its advertising contract, worth $2.3 million. The contract is for a period of two years and agencies have until August 9th to submit their proposals.
PANAMA CITY, Panama: La licitación comprende la contratación de los Servicios Profesionales esp [...]
Ducsa gets pumped up for ad review
Pedro’s breakdown: Ducsa, Uruguay´s largest private gasoline distributor, is looking for a new agency and receiving proposals this month. JWT, Cámara/TBWA and other major agencies are reportedly bidding for the account. The company has worked with agency Nucleo for the past few years and is looking to go a different direction. The dead [...]
Carrefour to rebrand 129 stores in Argentina
Pedro’s breakdown: Carrefour, the French supermarket giant, is increasing its foothold in Argentina, announcing the purchasing of 129 stores of local supermarket chain EKI.
Word is the newly purchased EKI stores will be rebranded and a campaign may follow to further cement Carrefour as Argentina´s leading supermarket retailer.
BUENOS A [...]
$30 million state account in review in southern Brazil
Pedro’s breakdown: The Southern state government of Rio Grande do Sul in Brazil is taking bids for its advertising account. 5 agencies will split the reported 30 million USD budget. Agencies have until August 2nd to submit their proposals. This is the first government contract for these services since 2008.
PORTO ALEGRE, Brazil: O Gover [...]
Rio in Review
Pedro‘s breakdown: After the initial round of proposals was cancelled, The state legislature of Rio de Janeiro is reissuing its call for proposals for its annual advertising and communications contract. Expected budget: $ 5.7 million.
RIO DE JANEIRO, Brazil: A Assembleia Legislativa do Rio de Janeiro (Alerj) cancelou definitivamente a c [...]
State of Rondonia Puts Ad account in Review
Pedro‘s breakdown: The state of Rondonia in north western Brazil is hiring a new advertising agency for its advertising campaigns. Agencies must submit their proposals on July 12th. The chosen Agency will be responsible for every aspect of the state government´s advertising activities, from planning to execution. Agencies from outside o [...]
Fed-Ex expands in Brazil with purchase of Rapidão Cometa
Steve’s breakdown: This is the second American company in a week to buy in Brazil. On Friday it was General Mills. Is this a trend? Everyone on the globe thiks it is so jump on it!
MEMPHIS, TN: FedEx says it will expand in Latin America with its purchase of a Brazilian transportation and logistics company.
FedEx is buying Rapidão Comet [...]
General Mills buys major brand without a US agency
Steve’s breakdown: If you have a relationship with General Mills and want to start doing business in Brazil, one of the fastest growing economies on the planet, it’s time to get busy.
GOLDEN VALLEY, MN & SAO BERNARDO do CAMPO, Brazil: General Mills Inc. said Thursday that it will scoop up Brazilian foodmaker Yoki Alimentos SA [...]
Miami Subs Grill growing into South America
Steve’s breakdown: If your agency is looking for an opportunity to move internationally, here a possible road: Follow the Client! Miami Subs Grill has a long term growth plan for South America and it’s via franchisers which means there has to be a marketing plan attached.
FORT LAUDERDALE, FL: Miami Subs Grill is expanding oversea [...]
Marketing Pro gets CEO job at PepsiCo Americas Foods
Steve’s breakdown We love seeing marketing people become CEOs. It smells like opportunity! This CEO will be responsible for Frito-Lay North America, Quaker Foods & Snacks North America, PepsiCo Mexico and South America Foods.
PURCHASE, N.Y., March 12, 2012 /PRNewswire via COMTEX/ — PepsiCo, Inc. PEP +1.03% today announced a [...]
Kenwood kicks off $31 million global advertising review
Steve’s breakdown: Remember when this brand felt like an American stereo brand? That’s before they merged with JVC. Now they’re all about kitchens and Europe and expanding into Asia and South America. But if you’re interested in expanding, here’s a good account to grow with.
YOKOHAMA, Japan: The company, which s [...]
Chevy Global Creative in Review
Steve’s breakdown: What can anyone say about this move. GM, with the help of the President, has turn the corner and now wants to move even more forward. I say, go for it GM. Lord knows you wouldn’t take anyone’s advise before 2008. JERKS!
And not for nothing, if Cheil wins this business, I’ll quit the business and sta [...]
Meritor to drive global brand management with new hire
Steve’s breakdown: I’m a sucker for truck accounts so I had to post this news.
Meritor is a global leader in providing innovative drivetrain mobility and braking solutions for original equipment manufacturers of trucks, trailers and specialty vehicles.
TROY, MI: Meritor named John Clark director of Global Brand Management and Mar [...]