Unbelievably, it was two years ago today we reported on our first lead. We had been doing it for 6 months before hand but that was just fooling around and we did it for free.
But on May 10, 2011, we got serious and started a real company.
Essentially, after winning dozens of new accounts representing hundreds of millions in billings over the [...]
Posts in category Region: Everywhere USA
2,089 Leads Later, The Ratti Report Turns 2
Unbelievably, it was two years ago today we reported on our first lead. We had been doing it for 6 months before hand but that was just fooling around and we did it for free.
But on May 10, 2011, we got serious and started a real company.
Essentially, after winning dozens of new accounts representing hundreds of millions in billings over the [...]
10 Daily Practices to Winning New Business in Any Market
Every marketing firm wants the same thing: More new business coming in than old business going out. So long ago I decided to identify what worked and didn’t work at ever agency I came into contact with. Then I tested these ideas, programs and philosophies while directing new business at shops all over Manhattan.
Now after years of succe [...]
5 o’clock Friday’s Ad Land: Pitching Big or Small
Alright! It’s 5 o’clock on Friday and that means it’s time for our weekly installment of AdLand by cartoonist and CCO of Third Street, David T. Jones.
This cartoon reminds me of a story from the early days of one of my ex-employers, M&C Saatchi.
They were pitching British Airways and needed to look a bit bigger. Here’s the story to [...]
Land of opportunity: Toy Fair 2013
Steve’s breakdown: Having worked the floor of Toy Fair many times I can tell you the new business opportunities are in the trends not the brands. For example, as plush and tech keeps getting paired up in more and more toys, look for more experiential play stores to pop up.
Here’s the Toy Fair rundown from Robin Raskin 0f Living in [...]
Make your move when it hits the fan
Steve’s breakdown: When bad but not terrible things happen, new business doors open. Take the Carnival Triumph debacle. The management is questioning the reports from passengers on the boat. Do you think the PR folks told them to do that? Not so much!
Carnival aside, what a great reason to call every cruise/travel company you’ve e [...]
Selling consumer intelligence wins new business
Steve’s breakdown: As the new biz director at M&C Saatchi, I’d offer up our consumer intelligence about how Americans felt about British products and services. I couldn’t set-up presentations fast enough to match the demand. And did we win anything? Bentley Rolls Royce, Royal Bank of Scotland and Financial Times!
Below i [...]
5 o’clock Friday’s Ad Land: Manage the managers
Hooray! It’s 5 o’clock on Friday and that means it’s time for our weekly installment of AdLand by cartoonist and CCO of Third Street, David T. Jones.
As the head of new business, one must be able to get the team to be its very best because it’s not enough to do a good job. You must come in first.
This goes way beyond [...]
Pitch to the Demographic: VW and guys
Steve’s breakdown: I used to pitch for a toy ad agency who couldn’t win anything out of the category. That’s when I suggested pitching to the demographic. Two months later we won the Coty new product development business targeting tween girls.
Here’s another example: Since the 90s, the VW beetle has had a hard time sel [...]
Access Confidential/Ratti Report launch New Business Power Tool
Every agency knows they need three tools to win new business.
A current & up-to-the-minute source of new business leads
A deep source of global & local new business insight
A strong resource of corporate information
With these three, coupled with a new business team, any agency can be successful. And for years, The Ratti Report and [...]
Winning New Business & The Super Bowl: III
Steve’s breakdown: Welcome to our Third annual Winning New Business & The Super Bowl report.
NEW ORLEANS: Say what you want about who was in the Super Bowl, this was the best party game ever. And if you ask us, the game and the blackout are what everybody is talking about – not the ads. (Except for the geek/hottie make-out ad for Go [...]
5 o’clock Friday’s Ad Land: Read and follow the brief
Hooray! It’s 5 o’clock on Friday and that means it’s time for our weekly installment of AdLand by cartoonist and CCO at Third Street, David T. Jones.
This week’s cartoon reminds me of a true story about one of the biggest new business rules I ever learned: Read and follow the brief.
It was 1994 and I was working on th [...]
5 o’clock Friday’s Ad Land: Pitch what they want to hear
Steve’s breakdown: We are very excited to announce that cartoonist and CCO at Third Street, David T. Jones, has agreed to share his insights into the ad biz here on The Ratti Report.
And we think these insights have a lot to do with new business. For instance, David makes a good point here. Just pitch what the prospective client is wait [...]
Contact Energy Brands to help with their plan B
Steve’s breakdown: The FDA is closing in on energy drinks so these companies really need to start thinking about new PR, advertising & product development.
The article sites Monster, Redbull, 5-Hour Energy, Rockstar Energy, Jolt Energy and Wired Wyatt brands but don’t forget about Full Throttle, Amp, Nos, Cocaine and Crunk!!!
[...]
On the front page of iMedia
Steve’s breakdown: A Ratti Report article made the front page on another newspaper today. Here it is:
10 Daily Practices to Winning New Business in Any Market
Native Advertising should mean more New Business
Steve’s breakdown: As soon as people start talking about ad agencies getting the short-end-of-the-stick I grab the other side. That’s how I feel about “Native Advertising”. Guys, just develop a better way to do it and make it a new service to your clients. Stop whining and make some money!
EVERYWHERE, USA: When Capital [...]
Consumer Electronics Pre-Show Report
Steve’s breakdown: The 2012 Consumer Electronics Show (CES) starts tomorrow and there will be lots of new business opportunities to look into. Here’s Consumer’s Reports pre-show take on a few new products & technologies. We’ll have more all week.
CES 2013 video: Hands on with TDK Q35 [...]
Al Jazeera buying Current TV = New Business
Steve’s breakdown: Back in February of 2011 we published an op-ed piece headlined with “The USA, Al Jazeera and New Business“. Back then we talked about the opportunities of marketing to Muslims the same way this country markets to Latinos. This move brings that reality even closer but we’ve adjusted our thinking. Don [...]
Pitching Deaf and Winning
Steve’s breakdown: I’m sure many of you heard about the deaf high school football team that won its division title. It was so big NBC News, The Huffington Post and Sports Illustrated covered it.
We saw it too and it made us think. What if your new business team did the same thing? What if they stopped listening to the crowd and w [...]
Herbalife news opens up all kinds of new biz opportunity
Steve’s breakdown: Word on Wall Street is Herbalife is a pyramid scheme. Whether you believe it or not, this news will affect more than Heralife. It will also affect all multi-level marketing companies.
Our suggestion is to check in with a few others regarding PR. Here a list of them:
5LINX
ACN Inc.
AdvoCare
Agel Enterprises LLC
[...]
2013 Predictions from the Financial Sector
Steve’s breakdown: You know we make account review predictions here all the time. It’s a skill I’ve had to perfect out of shear survival as a new business professional.
But we’re not the only one’s with a crystal ball. CNBC made a few 2013 predictions of their own and we’d like to share them with you along [...]
Secret video project: No Regrets
Steve’s breakdown: What we do know is that the secret client has 4000 brand locations. Top suspects with over 4000 stores include Wal-Mart, Rite Aid, True Value, Ace Hardware, GameStop and AutoZone.
The deadline is January 20th, 2013 and the assignment summary is below.
SOMEWHERE, USA: Maybe you moved to LA to chase your dream, maybe yo [...]
New Business Opportunity: Cold War looming for travel sites
Steve’s breakdown: Deutsche Bank believes there is a “Cold War” for the travel sites on the horizon. As far as we are concerned, this is good news and suspect at least one of the top sites will review their advertising. Here are the top ten travel site according to Top Ten Reviews.
Smarter Travel
Expedia
Orbitz
Travelocit [...]
Blood-in-the-Water at Agency Network
Steve’s breakdown: This is the worst kind of new business lead but it happens. An email went out to an entire region within a certain well-known agency network that included an attachment with employee salaries.
We don’t know who it is but any client that was on the edge of moving their account from this company – Will.
This [...]
The College Football Playoffs & New Business
Steve’s breakdown: Since we are all in a football state-of-mind this Thanksgiving, we thought we’d talk college for a moment.
Now that we know who’s going to be airing the new college playoffs, read below, how are you going to win new business leveraging them. Simple, go local. There’s going to be an entirely different [...]
New importer to handle Stoli starting 1/1/14
Steve’s breakdown: Berlin Cameron lauched this campaign when I was consulting there. I hope they can keep it but that’s probably not going to happen. So get ready to pounce once the change happens.
BTW: They also have other brands to checkout since you’re looking.
NEW YORK, NY & LUXEMBOURG: William Grant & Sons and [...]
Listening for New Business Leads
Steve’s breakdown: Let’s just talk about new business and where it’s going to be coming from as it concerns the federal government.
Green power technologies, manufacturing and installation.
Healthcare communication systems which we wrote about back in June with the headline: “Biggest PR account expansion ever!!“ [...]
Prediction: Saving face at Sony will mean ad account shake up
Steve’s breakdown: The new Sony CEO has got to save face – fast. He’s thinking about all kinds of crazy things to turn the tide. Well, at least people are humored to have heard these crazy things.
Anyway, if you are anywhere near these folks or one their many categories, it’s time to put your research team on the case. [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Surprise Lead: US may soon become world’s top oil producer
Steve’s breakdown: No matter what side of the energy equation you fall on, there’s one thing certain, “there’s goal in them thar hills.” And here’s another example that it doesn’t matter if we’re talking oil, gas, coal, wind, solar or geothermal. These companies all need marketing and the budget [...]
Agency growth by tapping Chinese tourists
Steve’s breakdown: Expanding an agency’s services is a fast way to increase revenue and one of the fastest growing markets in the world is the Chinese consumer. And we think marketing specifically to Chinese tourists is the easiest way to get in the game.
Here’s a nine-point plan to do just that.
EVERYWHERE USA: The rise of [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Amtrak hits record ridership & New Business
Steve’s breakdown: We like this trend for so many reasons but for our readers, this could mean more passenger train lines. Why should the Amtrak ad agency have a monopoly on train travel?
WASHINGTON, DC: Amtrak trains carried 31.2 million passengers in the fiscal year ending in September, the highest annual ridership since the railroad [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Unemployment Rate at 7.8% means getting ready for four more years
Steve’s breakdown: It doesn’t matter whether you’re on the right or left, when it comes to business forecasting, we are all just trying to make a living. And like I’ve been saying since 2010, if the unemployment rate is under 8% at election time, President Obama gets re-elected.
So what we’re saying is, be positi [...]
Unilever puts the “For Sale” sign up for Skippy
Steve’s breakdown: We believe Skippy is going to go for a bargain which means the buyer will have more money for advertising. So keep an eye on this purchase. One company who might be looking into this is Brynwood Partners. Just sayin’ . . . .
BTW: I couldn’t help but feature the Skippy ad done by animator Fred Wolf who als [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
I-gaming products are ready (as are their ad budgets) but is the USA
Steve’s breakdown: If you want to ride the wave of advertising dollars that will accompany a positive ruling on this legislation, make friends now with as many of these manufactures now.
LAS VEGAS, NV & EVERYWHERE USA: Internet gaming, the next frontier for casinos, occupies center stage here this week at the Global Gaming Expo, kno [...]
Random RFPs you might want to check into
Steve’s breakdown: Normally we don’t report on RFPs that cost as much to fulfill than you’ll make on the account but maybe you’ll get lucky.
Here are four we saw today.
FOUR LOCATIONS, USA:
Fairfax County Economic Development Authority Seeks European Marketing Agency
Leopold Center For Sustainable Agriculture at ISU [...]
NFL WTF!!
Steve’s breakdown: We’ve been debating whether to run this story all day. ESPN 1, 2 & 3 can’t stop talking about it. But either way, I see a PR problem and someone needs to fix it. Are you up to the task?
And Not For Nothin’: This is one more reason why unions are important.
NEW YORK, NY: I have covered the NFL for [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Glenfiddich Malt Master’s Edition to launch
Steve’s breakdown: Now that we are looking closer into the spirits biz because a subscriber asked us to, we’re seeing there is more movement than we thought in the category. Mostly with product launches that could help an agency get into a category. Here’s another example:
DUFFTOWN, Scotland: Glenfiddich Distillery, a Scotla [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Cognacs gone Wild!
Steve’s breakdown: Four products launches in one post. You’r welcome!
NEW YORK, NY: CAMUS (pronunciation: ”Kah-moo”), the last independent, family-owned Cognac house and 5th largest worldwide, is proud to announce the release of the first and only Ile de Re Cognac. Ile de Re is an island off the west coast of Francetha [...]
West Brewery coming to America
Steve’s breakdown: This project would probably start in Glasgow but that doesn’t mean your agency headquarters couldn’t be it’s first foothold in the US.
BTW: WEST is the only brewery in the UK that produces all of its beers according to the Reinheitsgebot, the German Purity Law.
GLASGOW, Scotland: West Brewery, a Glas [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: Two things:
1) This was a tactic I developed years ago while at Charron Schwartz & Partners. (They had all the ABC News business back in the 90s) Anyway, I used to have the advertising page cut out of the New York Times and copied for the entire staff to read. Many times it included “accounts won” anno [...]
A new industry takes hold in Phili, Atlanta and Chicago
Steve’s breakdown: This program is meant to do a lot of things for the country including getting us off OPEC oil. You might be against it but, from our perspective, it will also create lots of new accounts. Start with ECOtality but keep an eye on the entire industry
SAN FRANCISCO, CA & EVERYWHERE ELSE USA: California company, infuse [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: Accounts won one year ago this week. Source: Access Confidential
Triscuits creat [...]
Spliting up banks = More ad accounts!
Steve’s breakdown: No matter where you stand on this issue, we here at The Ratti Report always love to hear about companies breaking up into multiple ad, digital or PR accounts. Keep an eye on this and related news and get yourself in position to pounce.
EVERYWHERE USA: In a stunning reversal, a former big bank CEO who crusaded for pol [...]
Why a Ratti Report membership costs $1,950
Steve’s breakdown: This is the forth and last of the “Off-the-Cuff & On the Roof” series.
We knew we were serving up hot leads when agencies from across the country told us to stop giving them away for free! And that’s what we did. Here’s the story.
ABOUT THIS VIDEO SERIES: During a gorgeous day in Asbury Pa [...]
Where we get our leads
Steve’s breakdown: The big question we always get is “where do you get your information.” While we do sight the source of every news item we publish, we don’t talk about our methods. This video is the closet you’ll find to an answer.
ABOUT THIS VIDEO: During a gorgeous day in Asbury Park, we just decided to get [...]
Why budget for a Ratti Report membership
Steve’s breakdown: Things have changed a lot since I started doing new business. One thing is the number of services agencies have to choose from to help win new accounts. All are useful but only one gives you the latest new business news you can actually use. That’s The Ratti Report.
I like to tell people that our online newspap [...]
Why The Ratti Report Works
Steve’s breakdown: I’ve been at this new business thing for a while now and we wanted to make sure you all knew that.
In fact, The Ratti Report is the only new business tool company that has a real New Business Professional at the helm with hundreds of millions of dollars won in new accounts!
So the next time you hear from a new [...]
Biggest PR account expansion ever!!
Steve’s breakdown: Say what you want about ObamaCare but it’s real and every healthcare organization is going to make it happen. That means PR accounts nationwide are going into review to tell the world to get ready. Jump in and get it.
WASHINGTON, DC: The individual health insurance mandate is constitutional, the Supreme Court ru [...]
Lose weight – feel great: Arena Pharmaceuticals
Steve’s breakdown: Who knows what’s going to happen with the weight loss universe but as an ad agency, who cares. Just take their money!
SAN DIEGO, CA: Arena Pharmaceuticals Inc. (ARNA) (ARNA)’s weight- loss pill, the first cleared in the U.S. in 13 years, and an expected rival are potential breakthroughs in the treatment of obes [...]
The Cola Wars are back and wars take money: Get Yours
Steve’s breakdown: SodaStream, the make-it-at-home soda company, has a great idea. Make every piece of soda trash a statement against Coke. Britta has been doing this against the bottled water industry for years but this is taking it to another level.
So what’s the new business opportunity? 1) SodaStream plans on entering the USA [...]
Illy coffee getting wired up with PR review
Steve’s breakdown: This company is making things complicated for itself which might be why they need a PR firm. On the other hand, they are global and well known so it would be a sweet account. But move fast because they have already started talking with shops.
TRIESTE, Italy: Coffee company Illy is running a PR-agency search in the U. [...]
Dot.AnythingYouWant is coming and they will all need advertising
Steve’s breakdown: The cat is about to get out-of-the-bag. The can-of-worms is about to be opened. The genie is about to be let out of the bottle. ICANN tomorrow will reveal who is going after what new domain extensions, paving the way for a very different looking Web. Prepare for dot-madness.
And then dot-opportunities for your agency! [...]
Chrysler and new dealerships: Post bankruptcy opportunities for agencies
Steve’s breakdown: While on our daily search for the leads you need, we found the article below. The headline read: Chrysler reopening area (Dallas) dealerships closed in bankruptcy.
We wondered if this was a national trend among all brands. Then we ran into Bruno Lucarelli of BCI Media, one of the nation’s premiere dealership mar [...]
32 innovations that will change your tomorrow
Steve’s breakdown: Being a new business pro means you’re also a Futurist. Yes – Futurist! Everyday the new business department has to see and go after the money that’s in their future. New York Times Magazine did a nice piece yesterday you should click through to.
EVERYWHERE, USA: The electric light was a failure.
Inve [...]