Steve’s breakdown: This account includes promoting Kenya in 17 of the richest countries with every communications service any shop could offer. The RFP is here and is 57 pages. It’s due January 25th.
NAIROBI, Kenya: Kenya Tourism Board (KTB) is a body corporate established as a State Corporation under the State Corporations Act ( [...]
Posts in category Service: Digital
Kenya Tourism Board issues RFP
Steve’s breakdown: This account includes promoting Kenya in 17 of the richest countries with every communications service any shop could offer. The RFP is here and is 57 pages. It’s due January 25th.
NAIROBI, Kenya: Kenya Tourism Board (KTB) is a body corporate established as a State Corporation under the State Corporations Act ( [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Hershey’s Global Media Review
Steve’s breakdown: 11th hour review ALERT. We knew it was coming and here it is. This global review that will not only include the USA but also growth markets China, Mexico, India and Brazil.
HERSHEY, PA: The Hershey Co. is launching a global agency review for media planning and buying.
The move does not impact Hershey’s creative [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
West Bengal issues RFP for marketing
Steve’s breakdown: The account includes tactical media planning, strategy formulation including digital and media strategy. Proposals are due on 01/15/13. Here’s the RFP
KOKATA, India: The Department of Tourism, Government of West Bengal annually launches Media Campaign in the print, electronic and online media, under the “Beaut [...]
This is not a lead: Payless ad account in review
Steve’s breakdown: Every so often we have to remind our members not only what we report but what we don’t. We do not send you off to an ad account review with finalists. And that’s what this is. Now back to your regularly scheduled leads . . .
TOPEKA, KS: Payless ShoeSource is meeting with agencies about its creative busine [...]
CareerBuilder is interviewing agencies
Steve’s breakdown: CareerBuilder India is looking to take the #1 position in the country and it’s going to take big thinking to beat Naukri.com.
DELHI, India: CareerBuilder India, a fully owned subsidy of CareerBuilder LLC, has invited proposals from creative and media agencies for managing its digital marketing efforts for 2013. [...]
Nestlé USA media review: Everybody is under the microscope
Steve’s breakdown: This review includes Nestle Waters North America, Nestle Nutrition, Nestle Purina PetCare and Nestle Professional media and digital planning and buying.
GLENDALE, CA: Nestle USA has launched an agency review for media and digital planning and buying. The review will likely mark the beginning of an exhaustive look at a [...]
Heineken Global Digital Review
Steve’s breakdown: We believe we’re scooping the entire American press on this one. Having just seen James Bond drinking a Heineken in Skyfall, I’m interested to see what’s next. They do say they are seeking to build a stronger e-commerce presence through this pitch.
AMSTERDAM, The Netherlands: Heineken International [...]
Global digital pitch at Emirates
Steve’s breakdown: Emirates is looking for an agency to handle a global digital brief to promote its fleet of 777s. As far as past review action, we reported in August “Emirates calls $15 million UK ad review”
LONDON, UK: Agencies have been approached directly to pitch for the account. The process will be led out of London. [...]
Search review at Wickes home-improvement
Steve’s breakdown: Wickes, the home-improvement retailer, is reviewing its search account, currently held by Greenlight. The review is underway so don’t hesitate.
NORTHAMPTONSHIRE, UK: Those challenging for the business are thought to include OMD and iProspect, whose sister Aegis agency Carat picked up the Wickes media planning a [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Avios digital review takes flight
Steve’s breakdown: Their present campaign, which will continue to run, is ingenious and a perfect fit for a new digital campaign. I would be all over this if I could pitch it.
WARRINGTON, UK: The company is using Agency Assessments International to help with the review, with an appointment expected to be made in January.
Avios’ digital [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Mucinex, Cepacol & Delsym in digital review
Steve’s breakdown: Ark Advisors in New York is handling the review so I hope your credentials are already over there. If not, get them over there for next time.
HILLSBOROUGH, NJ: Talk about a timely search. Amid the thick of cold season, Reckitt Benckiser is seeking an agency to create digital ads for three of its cough, cold and flu b [...]
Gaydar: That’s right, Gaydar in Review
Steve’s breakdown: Gotta love this brand name! Anyway, I think with the right attitude, the right agency can get in this review.
GLASTONBURY, CT: Qsoft Consulting, the operator of GaydarRadio, is looking to appoint an integrated agency ahead of an advertising campaign for its Gaydar-branded dating websites.
The company has approached ag [...]
Kimberly-Clark has digital account up for grabs
Steve’s breakdown: This one could be tough to jump into but if you have the right stuff, give them a call.
WEST MALLING, UK: Andrex, the Kimberly-Clark toilet-tissue brand, has put its UK digital business up for review.
The brand has already approached agencies with an RFI as part of the statutory review process.
Andrex’s digital accou [...]
Danone looking to do good with digital review
Steve’s breakdown: Groupe Danone, the owner of brands including Activia, Actimel and Evian, is looking for an agency to handle a new digital corporate social responsibility initiative.
PARIS, France: The food and drink company has approached agencies with a brief to work on a project that builds on its corporate social responsibility cr [...]
Virgin Holidays explores for digital agency
Steve’s breakdown: “Virgin Holidays is looking for an agency to handle its search, social media, affiliate and mobile marketing. Its search partner of four years, Steak, has declined to repitch for the business.”
CRAWLEY, UK: It is understood that Virgin Holidays has chosen a range of agencies to speak to about working on i [...]
Campbell’s Go seeks Facebook with TV work
Steve’s breakdown: Here another fun assignment contest, this time for Campbel;l’s Go. The deadline is December 9th, 2012. Get all the contest/pitch info here.
CAMDEN, NJ: Whether you’re innocent, a jester, an intellectual master, a social butterfly, a lover or an explorer, Campbell’s Go™ has a soup to match your personality and ad [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Caesars Creative Review
Steve’s breakdown: Here are quotes from the client about the review of ALL its brands. It wants to “consolidate from many agencies with inadequate communication and integration down to fewer agencies in order to create higher service levels, improve strategic integration and accelerate creative competencies.”
LAS VEGAS, NV: [...]
Churchill Downs Interactive gets Chief Strategist
Steve’s breakdown: This new leadership of Twinspires.com, Luckity.com and Bluff Media could means many types of new business opportunities. Either way, Churchill Downs Interactive needs a longterm strategy and I know many of you have the juice to win that project.
LOUISVILLE, KY & MOUNTAIN VIEW, CA: Churchill Downs Inc. named Lexi [...]
FIRST REPORT IN USA: Lipton pures into a Global digital and direct Review
Steve’s breakdown: We are the first of the entire USA press to report on this review!!
“Unilever is holding a global digital and direct marketing pitch for its Lipton Ice Tea and Lipton hot drink brands.”
LEATHERHEAD, UK: The company has approached a number of agencies on its roster to start the process. Work is expected [...]
Gillette digital: In review
Steve’s breakdown: This account has been at BBDO forever so we don’t expect much to change except new ideas in the digital media plan. Either way, it’s a huge account and should be pursued.
CINCINNATI, OH: Procter & Gamble Co. has launched a review for its North American Gillette men’s shaving, deodorant and body- [...]
BT calls digital agency search
Steve’s breakdown: “BT has kicked off a pitch for the global services, consumer and business, activity around BT.com.” Pssss . . . . it’s really about the website.
LONDON, UK: The telecoms brand is looking for an agency to work on design, build and strategy for the website. BT is handling the process directly.
LBi [...]
Walmart owned supermarket puts digital in review
Steve’s breakdown: “ASDA, which is owned by Walmart, is holding a review of its $15 million digital media roster, across mobile, search, affiliate marketing and display.” Our suggestion here is to be a one stop shop just like ASDA.
LEEDS, UK: The supermarket is believed to want to significantly reduce the size of its roster, [...]
Wendy’s gets all digaRatti: Digital in review
Steve’s breakdown: This sounds a bit complicated with Publicis involved so there might be a great opportunity here for the right shop.
COLUMBUS, OH: Wendy’s has put its digital account into review.
Digital is at Kaplan Thaler, the chain’s lead creative agency. A spokesman for Wendy’s confirmed the review, adding that [...]
$315 million of Kraft media/digital in review overseas
Steve’s breakdown: “Kraft Foods, the Swiss-based company, is set to review its estimated £200 million European media planning and buying arrangements, including the £39 million account held by PHD in the UK.” This could be two separate reviews so get in there and get the lay-of-the-land.
ZURICH, Switzerland: The move follows [...]
Standard Life puts digital account in play
Steve’s breakdown: “Standard Life, the pensions and investments company, is reviewing its digital advertising account.” The AOR creative will not be effected.
EDINBURGH, Scotland: Dare was the incumbent until April this year after it won the business in 2009 following a pitch.
The appointed agency will be expected to develo [...]
Hoboken needs a tourism website
Steve’s breakdown: A Hoboken tourism site; I can’t think of one digital agency that wouldn’t want that assignment within 200 miles of here. So jump on it!
HOBOKEN, NJ: Notice is hereby given that sealed proposals will be received by the Law Department, for the City of Hoboken, Hudson County, State of New Jersey on Wednesday [...]
Target target’s digital shops to pitch e-commerce biz
Steve’s breakdown: This is their second account review since we told our readers to keep on eye on these folks. Reason #44 to subscribe to The Ratti Report.
Here’s a key quote from this review’s RFP: “The ideal partner(s) will have demonstrated retail e-commerce experience, designing and enhancing digital platforms fr [...]
The Goose wants to go digital: Goose Island Beer
Steve’s breakdown: Goose Island Beer is looking to pump up their digital marketing including KPI tracking, CRM, email marketing, mobile marketing, SEO, online advertising, social media and mobile marketing initiatives. So if that’s your bag, jump on it.
How do we know? We mine everything for leads including hiring trends in marke [...]
NJ Lottery puts the whole shebang up for bids: includes marketing!!
Steve’s breakdown: This one could be complicated but if you were to pitch with a lottery company, which would surely help the cause, this could be giant! It includes the state lottery’s sales, marketing and game development.
TRENTON, NJ: Gov. Chris Christie’s administration is looking to hit the jackpot with the New Jersey Lottery.
Sta [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: Two things:
1) This was a tactic I developed years ago while at Charron Schwartz & Partners. (They had all the ABC News business back in the 90s) Anyway, I used to have the advertising page cut out of the New York Times and copied for the entire staff to read. Many times it included “accounts won” anno [...]
Digital Public Library of America seeks agency to build portal
Steve’s breakdown: They seek “a skilled interactive agency to design and develop a website to facilitate the creative discovery, sharing, and use of multimedia library materials among the general public.”
RFP: DPLA Front End Design and Implementation:
RFP (.doc)
RFP (PDF)
CAMBRIDGE, MA: The Digital Public Library of Americ [...]
Royal Mail puts multiple projects in review
Steve’s breakdown: This is 3 reviews in 1 that include website and microsite design, creating campaigns and website copy and creative work for social media campaigns.
LONDON, UK: The Royal Mail is looking to establish new digital marketing and digital communications agency rosters worth up to $17 million.
It is seeking to appoint thre [...]
Four account reviews in one post!
Steve’s breakdown: We like to keep our eyes open to every thing, every minute, every where and that sometimes includes smaller governmental/regional accounts. Here’s a batch of four.
1) Digital Agency Review: Minneapolis Park and Recreation Board. The RFP is here
2) Social Media Review: Oklahoma Tobacco Settlement Endowment Trust. [...]
Soulmates seeks Mr. Right digital shop
Steve’s breakdown: If you ever wanted to get a media company to pay you a decent fee, here’s your chance.
LONDON, UK: Guardian News & Media is talking to agencies about the digital account for its Soulmates dating website.
The review is being handled directly by GNM’s marketing department, which is looking to hire the fi [...]
Reckitt Benckiser global digital in review
Steve’s breakdown: We scooping the entire American press again with this one. The review is being led out of the UK by Hans Helbig, the company’s global head of digital marketing. A US intermediary is also involved.
SLOUGH, UK: Reckitt Benckiser is conducting a review of its global digital advertising business.
The company is looking fo [...]
PR & social media in review for Toll Roads in Orange County
Steve’s breakdown: You’re getting a big head start on this one. Questions about the review are due August 20, 2012 and proposals are due September 7, 2012.
See the original document here.
IRVINE, CA: The Foothill/Eastern Transportation Corridor Agency and the San Joaquin Hills Transportation Corridor Agency (jointly referred to as [...]
Marriott kicks off review of European hotels ad account
Steve’s breakdown: I’m a bit confused by this news because we just reported last month Reviving the brand: Marriott Hotels & Resorts creative account in play. Now this happens. Either way, it’s good news for shops who want to pitch.
LONDON, UK: The group has approached a number of agencies ahead of a pitch process that w [...]
Guinness wants to tap a new digital shop
Steve’s breakdown: They say they’ve met with a few agencies but no finalist list has been listed. So get in there and see what they need
LONDON, UK: The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK [...]
Unilever Mexico and digital agency split
Pedro‘s breakdown: Unilever Mexico and Grupo W, their digital/interactive agency, announced they are ending their relationship after 7 years. This long partnership created several award winning campaigns but both companies want to move in different directions. Original article with a statement from Rodrigo Perez, one of
Grupo W´s managi [...]
Digital Review: Luxury tobacco products from British American Tobacco
Steve’s breakdown: Here’s a hot potato review for you. It’s big money if you can sleep at night.
LONDON, UK: The group, which owns brands including Dunhill, Kent, Lucky Strike and Pall Mall, has been in direct contact with digital agencies to invite them to pitch for the business, which involves testing the market with a new [...]
Delaware Lottery is feelin’ lucky: Puts account in review
Steve’s breakdown: Judging by the creative that’s available for the Delaware Lottery, they can soooo use some help. Do This RFP that can be downloaded here! The pitch schedule is as follows:
Vendor submits written questions by 3 p.m. EST May 29, 2012
Lottery answers issued in Addendum: June 05, 2012
Vendor Capability Statement, [...]
Western Connecticut State University brand strategy account in review
Steve’s breakdown: WCSU is seeking a full service, high quality, cost effective for branding and marketing. Proposals are due June 7. View the RFP here.
DANBURY, CT: Western Connecticut State University, a 6,400-student liberal arts institution in the Nutmeg State, is calling for agency help to create a brand marketing strategy.
The un [...]
State of Arizona seeks agency for the entire state!
Steve’s breakdown: This is the second time Arizona has issued this RFP this year. We reported on it in January with this headline: Arizona needs an Ad Agency. I guess it didn’t work out so well. So here we go again. There is a lot to this account so make sure to read the entire RFP. It can be downloaded here and is due 6/6/12. The [...]
Iowa Economic Development Authority seeks agency for everything
Steve’s breakdown: This is the whole shootin’ match for Iowa. (As they say) Proposals are due on May 14th, the RFP can be downloaded here and the lead contact is Tina Hoffman, Issuing Officer Iowa Economic Development Authority 200 East Grand Avenue Des Moines, Iowa 50309
DES MOINES, IA: The mission of the IEDA is to engender and [...]
University of Illinois at Springfield has student recruitment account in play
Steve’s breakdown: If you haven’t worked on a university account before, they do a lot of direct mail, digital direct and social media. Sealed proposals will be accepted at the address below until 2:00 PM, Tuesday May 15, 2012: Purchasing Department
B106
One University Plaza
Springfield, IL 62703-5407
SPRINGFIELD, IL: The Universi [...]
LV= seeks Digital agency equal to their needs
Steve’s breakdown: “LV=, the insurance brand, is holding a review of its digital marketing account, currently held by Harvest Digital.”
BOURNEMOUTH, UK: The appointed agency will be responsible for all of LV=’s digital marketing services, including e-mail marketing, search engine optimisation, digital creative, social media [...]
Ralph Lauren Fancies a New Digial Agency
Steve’s breakdown: Here’s a hint about how to pitch the account: David Lauren, the company’s executive vice president, advertising and marketing (and Ralph’s son) emphasized the importance of digital in the company’s marketing mix. “We fuse art, fashion and technology. It’s about finding the right technology to help you tel [...]
Tampa Hillsborough Economic Development Corp. seek Local Ad Agency
Steve’s breakdown: Here’s a local account with national reach goals.
TAMPA, FL: The Tampa Hillsborough Economic Development Corp. has issued a request for proposal seeking a local, full-service agency to provide comprehensive website development and collateral design services to support its upcoming marketing initiatives.
Agencies [...]
DC Sustainable Energy Utility powers up Agency Review
Steve’s breakdown: This relatively new green organization is looking for an agency that can do it all. Of course we all say we can do it all so that shouldn’t be a problem. Proposals are due April 30th and the Request for Proposals for Marketing Services is here. Make sure to read the “Source” below.
WASHINGTON, DC: T [...]
Warehouse compiling agencies: In Review
Steve’s breakdown: We love it when the new business prospect says they are “in the process of compiling a longlist.” Here’s another hint: the new marketing director used to handle digital marketing at French Connection and it looks like they are in the middle of launching a US website.
WITNEY, UK: The Aurora Fashions b [...]
Digital Review @ National Museum of Science and Industry
Steve’s breakdown: They are saying “The museum is looking for three or four multi-site agencies as part of the framework agreement.” BTW, last April we reported: National Museum of Science & Industry is reviewing it’s media account.
LONDON, UK: The National Museum of Science and Industry has released a tender for d [...]
Digital in review Again at Taco Bell
Steve’s breakdown: Ever since the new CMO got in there, the place has been crazy. In fact, just in February we reported: Taco Bell is Acting Loco: Other IPG Agencies Should Pitch. What’s different this time is they want someone new and probably out of network. Select Resources International is handling the review.
IRVINE, CA: Th [...]
Recruitment Account at William Paterson University in Play
Steve’s breakdown: There are 9 documents with this RFP. You cam view those documents here. Make sure to check them all out.
WAYNE, NJ: The William Paterson University of New Jersey, hereinafter referred to as “WPUNJ”, is soliciting proposals from highly qualified full-service companies specializing in student search services; targeted [...]
Digital shop needed at Danone for Actimel brand
Steve’s breakdown: If you were wondering as I was, FMCG stands for Fast Moving Consumer Goods. Who knew?
LONDON, UK: The FMCG company has approached agencies with a brief to work across all of Actimel’s digital activity as well as on innovation for the brand, which could include developing new flavours.
Danone does not currently use a [...]