Steve’s breakdown: This account includes promoting Kenya in 17 of the richest countries with every communications service any shop could offer. The RFP is here and is 57 pages. It’s due January 25th.
NAIROBI, Kenya: Kenya Tourism Board (KTB) is a body corporate established as a State Corporation under the State Corporations Act ( [...]
Posts in category Service: Direct Marketing
Kenya Tourism Board issues RFP
Steve’s breakdown: This account includes promoting Kenya in 17 of the richest countries with every communications service any shop could offer. The RFP is here and is 57 pages. It’s due January 25th.
NAIROBI, Kenya: Kenya Tourism Board (KTB) is a body corporate established as a State Corporation under the State Corporations Act ( [...]
Bentley revs up $8 million account review
Steve’s breakdown: Bentley, the Volkswagen-owned luxury car marque, is looking for an agency to handle its estimated $8 million pan-European advertising account that includes direct marketing, dealer marketing, events and regional advertising.
CREWE, UK: The manufacturer has approached agencies directly about the pitch, which comprises [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
FIRST REPORT IN USA: Lipton pures into a Global digital and direct Review
Steve’s breakdown: We are the first of the entire USA press to report on this review!!
“Unilever is holding a global digital and direct marketing pitch for its Lipton Ice Tea and Lipton hot drink brands.”
LEATHERHEAD, UK: The company has approached a number of agencies on its roster to start the process. Work is expected [...]
Kwik Fit looks under the hood for below the line review
Steve’s breakdown: “Kwik Fit, the car maintenance specialist, has called a review of its below-the-line agency arrangements.” You have to see the featured ad. So good it’s bad!
HERTS, UK: The brand is reviewing the business to support a stronger marketing push behind the brand.
Kwik Fit has worked with a number of age [...]
NJ Lottery puts the whole shebang up for bids: includes marketing!!
Steve’s breakdown: This one could be complicated but if you were to pitch with a lottery company, which would surely help the cause, this could be giant! It includes the state lottery’s sales, marketing and game development.
TRENTON, NJ: Gov. Chris Christie’s administration is looking to hit the jackpot with the New Jersey Lottery.
Sta [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: Two things:
1) This was a tactic I developed years ago while at Charron Schwartz & Partners. (They had all the ABC News business back in the 90s) Anyway, I used to have the advertising page cut out of the New York Times and copied for the entire staff to read. Many times it included “accounts won” anno [...]
Marriott kicks off review of European hotels ad account
Steve’s breakdown: I’m a bit confused by this news because we just reported last month Reviving the brand: Marriott Hotels & Resorts creative account in play. Now this happens. Either way, it’s good news for shops who want to pitch.
LONDON, UK: The group has approached a number of agencies ahead of a pitch process that w [...]
Guinness wants to tap a new digital shop
Steve’s breakdown: They say they’ve met with a few agencies but no finalist list has been listed. So get in there and see what they need
LONDON, UK: The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK [...]
B&Q seeks DM for TradePoint
Steve’s breakdown: B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets professionals in the building trade.
DONCASTER, UK: The retailer has approached a number of agencies about the review as it looks to ramp up its loyalty programme across its trade customers.
TradePoint is a new Trade C [...]
Not A Lead: Citi Reviews DM in North America
Steve’s breakdown: Some other websites will have you think this news is a lead. It could be if the Citi CEO was your uncle but if not, you’re S.O.O.L. Just a reminder that here at The Ratti Report, we don’t waist our readers time. Moving On!
NEW YORK, NY: Citi is reviewing direct marketing efforts for its retail bank and cre [...]
State of Arizona seeks agency for the entire state!
Steve’s breakdown: This is the second time Arizona has issued this RFP this year. We reported on it in January with this headline: Arizona needs an Ad Agency. I guess it didn’t work out so well. So here we go again. There is a lot to this account so make sure to read the entire RFP. It can be downloaded here and is due 6/6/12. The [...]
Direct marketing account in review at RSPCA
Steve’s breakdown: The RSPCA, the animal-welfare charity, has called a review of its estimated $8 million direct marketing account. In December RSPCA began a hunt for a creative agency
WEST SUSSEX, UK: The charity is reviewing the business after the demise of the incumbent, Whitewater, which went into administration last month.
Whitewat [...]
Iowa Economic Development Authority seeks agency for everything
Steve’s breakdown: This is the whole shootin’ match for Iowa. (As they say) Proposals are due on May 14th, the RFP can be downloaded here and the lead contact is Tina Hoffman, Issuing Officer Iowa Economic Development Authority 200 East Grand Avenue Des Moines, Iowa 50309
DES MOINES, IA: The mission of the IEDA is to engender and [...]
University of Illinois at Springfield has student recruitment account in play
Steve’s breakdown: If you haven’t worked on a university account before, they do a lot of direct mail, digital direct and social media. Sealed proposals will be accepted at the address below until 2:00 PM, Tuesday May 15, 2012: Purchasing Department
B106
One University Plaza
Springfield, IL 62703-5407
SPRINGFIELD, IL: The Universi [...]
Recruitment Account at William Paterson University in Play
Steve’s breakdown: There are 9 documents with this RFP. You cam view those documents here. Make sure to check them all out.
WAYNE, NJ: The William Paterson University of New Jersey, hereinafter referred to as “WPUNJ”, is soliciting proposals from highly qualified full-service companies specializing in student search services; targeted [...]
Yell looks to Consolidate Global Ad Account
Steve’s breakdown: There are a lot pieces of this account with just as many ad agencies. But I have a feeling a new comer will get the business.
READING, UK: The directory service is reviewing the account directly and will be overseen by its first global chief marketing officer, Jenny Ashmore.
Rapier currently handles Yell’s advertising [...]
Robson Valley to issue RFP for PR, DM, Digital and Advertising Services
Steve’s breakdown: If I was anywhere near Robson Valley, I’d be pitching this business. They have way too much fun up there not to!
PRINCE GEORGE, BC, Canada: The Regional District of Fraser Fort George, the Village of McBride and the Village of Valemount have launched a new “brand” for the Robson Valley.
Valemount M [...]
Multicultural Ad Agency Needed in Oregon
Steve’s breakdown: This is one of those reviews where either you have it or you don’t. For this particular account you need experience communicating in Spanish, Russian, Laotian and other Asian languages. The featured video is one of the many ways they are talking to the people of Oregon. The proposals are due February 24, 2012. [...]
Tourism Ireland feeling lucky looking for a DM shop
Steve’s breakdown: Tourism Ireland is reviewing its $3 million UK direct marketing account now being handled by Indicia.
DUBLIN, UK: The statutory review is being handled directly by the tourist body’s marketing department. Tourism Ireland is looking to appoint an agency in July, with work commencing in October.
The appointed age [...]
Aetna consolidating agencies: This may not be a lead but it’s what we predicted!
Steve’s breakdown: Last year we reported about the new CMO saying “Coming from American Express, Ms. Lang probably leans towards bigger shops.” Now this. It’s good to have us on your side. Isn’t it?
HARTFORD, CT: Health-care giant Aetna has launched an agency review with an eye towards consolidating the number [...]