Steve’s breakdown: The due date is March 15th and the RFP is here => Request for Proposal.
Contact: Janice Beckner, CPPB
Associate Fiscal Administrative Officer
Phone: 860-713-2789
Fax: 860-713-2794
Email: janice.beckner@ctlottery.org
ROCKY HILL, CT: The Connecticut Lottery is accepting Proposals from qualified advertising and market [...]
Posts in category Service: Hispanic Marketing
Connecticut Lottery in Review
Steve’s breakdown: The due date is March 15th and the RFP is here => Request for Proposal.
Contact: Janice Beckner, CPPB
Associate Fiscal Administrative Officer
Phone: 860-713-2789
Fax: 860-713-2794
Email: janice.beckner@ctlottery.org
ROCKY HILL, CT: The Connecticut Lottery is accepting Proposals from qualified advertising and market [...]
Hershey’s Global Media Review
Steve’s breakdown: 11th hour review ALERT. We knew it was coming and here it is. This global review that will not only include the USA but also growth markets China, Mexico, India and Brazil.
HERSHEY, PA: The Hershey Co. is launching a global agency review for media planning and buying.
The move does not impact Hershey’s creative [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: Accounts won one year ago this week. Source: Access Confidential
Cannon Mountain [...]
NJ Lottery puts the whole shebang up for bids: includes marketing!!
Steve’s breakdown: This one could be complicated but if you were to pitch with a lottery company, which would surely help the cause, this could be giant! It includes the state lottery’s sales, marketing and game development.
TRENTON, NJ: Gov. Chris Christie’s administration is looking to hit the jackpot with the New Jersey Lottery.
Sta [...]
State of Arizona seeks agency for the entire state!
Steve’s breakdown: This is the second time Arizona has issued this RFP this year. We reported on it in January with this headline: Arizona needs an Ad Agency. I guess it didn’t work out so well. So here we go again. There is a lot to this account so make sure to read the entire RFP. It can be downloaded here and is due 6/6/12. The [...]
Colgate-Palmolive Hispanic Account Just Hanging Out There
Steve’s breakdown: We’ve just started covering Hispanic marketing accounts full-time and we think this is a good start. Too bad it went down with an agency.
NEW YORK, NY: New York headquartered Hispanic advertising agency Siboney USA is closing. Employees have received 90-day notice, a source in Siboney said.
Siboney accounts in [...]
Nascar Seeks Agency to Help Attract Youth, Multicultural Fan Base
Steve’s breakdown: From the article “Nascar looks for a full-service agency with experience in youth, multicultural (with a focus on the Hispanic market), and digital marketing, as well as media planning and events and promotions capabilities. The ideal agency will also have sports experience, a passion for Nascar specifically, a [...]
Multicultural Ad Agency Needed in Oregon
Steve’s breakdown: This is one of those reviews where either you have it or you don’t. For this particular account you need experience communicating in Spanish, Russian, Laotian and other Asian languages. The featured video is one of the many ways they are talking to the people of Oregon. The proposals are due February 24, 2012. [...]
National Highway Traffic Safety Administration puts account in Review
Steve’s breakdown: This is a possible 5 year contract so it’s worth jumping through the government hoops.
WASHINGTON, DC: The National Highway Traffic Safety Administration (NHTSA) is an agency within the U.S. Department of Transportation whose primary mission is to reduce deaths, injuries and economic losses resulting from motor [...]
Education program, Avance, issues RFP for marketing services
Steve’s breakdown: Founded in 1973, AVANCE is one of the oldest and largest parenting/early childhood programs in the country. The Avance mission is: Unlock Amercia’s Potential by strengthening families in at-risk communities through effective parent education and support programs.
Proposals are due Septembe [...]
$100 million Post Office account is in review
Steve’s breakdown: The post office is being tight lipped about this review which makes me a bit concerned about the review process. But if you’ve been in this movie before, there’s not reason to do it again.
WASHINGTON, DC: The U.S. Postal Service confirmed it is reviewing marketing communications covering strategy and crea [...]
Crown Seeks New Agencies for Corona Light, Modelo Especial
Steve’s breakdown: With craft beers taking off and big beer brands taking a beating, there is one brew bucking the trend. Modelo Especial. If you can get in this review and win, you’ll be riding the wave of success. The Corona Light biz is major gravy.
CHICAGO, IL: Modelo Especial, one of the hottest brands in beer, is looking fo [...]
Smucker’s adds two leading Hispanic coffee brands to portfolio
Steve’s breakdown: To quote a Smucker’s VP “These brands are particularly strong in Florida and New York and we expect to grow these brands both within and beyond these regions by expanding distribution and marketing.” What else do you need to hear? Make the call.
We reported on big changes at Smucker’s in March [...]