Steve’s breakdown: The surprising task of this project is “Contemporize the CLR marketing message with an engaging concept.” That sounds like the whole enchilada to us so go for it. The manufacturer is Jelmar.
The deadline is March 18, 2013 and you can get the brief by clicking here.
SKOKIE, IL: You may be familiar with CLR [...]
Posts in category Service: Marketing services
CLR gets All Kinds of Dirty with video assignment
Steve’s breakdown: The surprising task of this project is “Contemporize the CLR marketing message with an engaging concept.” That sounds like the whole enchilada to us so go for it. The manufacturer is Jelmar.
The deadline is March 18, 2013 and you can get the brief by clicking here.
SKOKIE, IL: You may be familiar with CLR [...]
Kenya Tourism Board issues RFP
Steve’s breakdown: This account includes promoting Kenya in 17 of the richest countries with every communications service any shop could offer. The RFP is here and is 57 pages. It’s due January 25th.
NAIROBI, Kenya: Kenya Tourism Board (KTB) is a body corporate established as a State Corporation under the State Corporations Act ( [...]
Tiger Woods targets women: No Really
Steve’s breakdown: EA Sports is targeting women 25 to 45 for this video project. Interesting idea for all you female centric agencies that want to get into sports. The deadline is March 3rd and the creative brief can be accessed here.
REDWOOD CA: Get ready, the world’s #1 selling golf game is back and better than ever! Tiger Woods PGA T [...]
Popsicle has a “talkability” video assignment
Steve’s breakdown: Unilever is the parent company so if you win this, there are many more you could pitch. Get to the brief here and the deadline is March 6th, 2013.
ENGLEWOOD CLIFFS, NJ: Oh hey, we’re The Popsicle® brand! You know, the original! You should know that we are:
-a handful of fun- an instant hit
-making people, young [...]
Bentley revs up $8 million account review
Steve’s breakdown: Bentley, the Volkswagen-owned luxury car marque, is looking for an agency to handle its estimated $8 million pan-European advertising account that includes direct marketing, dealer marketing, events and regional advertising.
CREWE, UK: The manufacturer has approached agencies directly about the pitch, which comprises [...]
American Express OPEN has a holiday project for ya
Steve’s breakdown: Funny that Wieden + Kennedy wins this account in August and now this. One hint: carefull using their logo! The creative brief is here and the deadline is February 3rd, 2013
NEW YORK, NY: Simplify the way you manage your expenses. Introducing ReceiptMatch℠ from American Express OPEN (OPEN is the payment card issuer div [...]
V8 V-Fusion serves up video project
Steve’s breakdown: This is the second brand from Campbell’s that is represented by Y&R to be putting this kind of project up for bid in 2 days. hmmmmm . . .
The deadline is January 28th, 2013
CAMDEN, NJ: V8 V-Fusion + Energy = FEEL GOOD ENERGY! “How?”, you ask – get the boost you need to get through your busy [...]
Clydebank College seeks new corporate identity
Steve’s breakdown: Tenders are out and are due January 18th so get in there before it’s gone.
WEST DUMBARTONSHIRE, UK: Clydebank College is seeking an agency to create a new corporate identity, which should be able to cover all the college’s specialisms, including curriculum specialisms and leisure.
The college has released a tend [...]
SpaghettiOs wants your video ideas
Steve’s breakdown: Campbell’s has Y&R as their agency for SpaghettiOs but they still look for some side creative now-and-then. Here’s one project with a deadline of February 5th.
CAMDEN, NJ: SpaghettiOs is a beloved, iconic brand of which many consumers have fond childhood memories.
Happy, helpful SpaghettiOs is like you [...]
Abbott with two film projects in review
Steve’s breakdown: We’ve got two projects in one post here and both are with Abbott and both are due January 9, 2013. Seems something is up at Abbott. Here are the briefs:
ABBOTT PARK, IL: Abbott’s tag line is A Promise for Life. It is a statement that describes what they believe in, what they value, and what they strive to delive [...]
Secret video project: No Regrets
Steve’s breakdown: What we do know is that the secret client has 4000 brand locations. Top suspects with over 4000 stores include Wal-Mart, Rite Aid, True Value, Ace Hardware, GameStop and AutoZone.
The deadline is January 20th, 2013 and the assignment summary is below.
SOMEWHERE, USA: Maybe you moved to LA to chase your dream, maybe yo [...]
Marketing review: Niagara tourism wants to be #1
Steve’s breakdown: Here’s the quote of the article: “Our vision is to become the number one international tourism destination in North America.” That should be enough to motivate ya.
NIAGARA FALLS, ON: The Tourism Partnership of Niagara is seeking an agency to help promote Niagara Falls and its surrounding communities [...]
Rebranding the American Philosophical Association
Steve’s breakdown: These folks really need some help with their brand because they really don’t have one. It could be bear to nail them down on new directions but it won’t be baring.
The Rebranding RFP document is here:
The deadline is: 11:59 PM Eastern Time on December 15, 2012
NEWARK, DE: The APA proposes to obtain a new [...]
Anthem Blue Cross Blue Shield needs Recess Guru
Steve’s breakdown: They want to create a character named the “Recess Guru” to encourage people to exercise more. Whether it’s a good idea or not, it could be a pretty funny project. Here’s the deets:
Go to brief here:
Deadline: January 11, 2013
INDIANAPOLIS, IN: We’d all like to exercise more, but with th [...]
Video Project: MasterCard
Steve’s breakdown: Here what they want: “Your submission should consist of two :15 second vignettes (submitted together as one :30 second-ish piece”
Get the brief here:
The deadline is: December 30th, 2012
PURCHASE, NY: Move over cash, there’s a new King in town! Imagine not waiting in lines to pay your bills with ca [...]
Content Project: Miller 64
Steve’s breakdown: Here’s something festive to think about during the holiday. BEER!
Get the brief:
Deadline: December 16, 2012
MILWAUKEE, WI: We are looking to generate new content for two exciting campaign initiatives to help Miller64 get 2013 off to a fresh start! It’s up to you to choose which of the two creative optio [...]
RFP: Georgia Department of Natural Resources
Steve’s breakdown: We’re digging deep to find you leads this Thanksgiving Eve. Here’s a green one.
Deadline: Dec 6, 2012 @ 3:00 PM
Contact: rhondam@dnr.state.ga.us
Document:
STOCKBRIDGE,, GA: The objective of this proposal is to obtain the professional services of a qualified marketing/advertising consulting company to ass [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
In review: Egyptian Tourism post Arab Spring
Steve’s breakdown: They couldn’t have started this review soon enough. A brief has been sent but if you’re a major network and not invited, it’s time to make a few calls.
CAIRO, Egypt: The Egyptian Tourist Authority is looking for global integrated marketing support as it aims to rebuild its severely crippled tourism [...]
Tire Kingdom looking for videos
Steve’s breakdown: They need submissions in the form of 60 – 90 second videos, which will help supplement their 2013 online marketing campaign. So hop in and take a ride with them on this assignment! Deadline is January 6, 2013. Get the brief here.
PALM BEACH GARDENS, FL: TBC Corporation is the nation’s LARGEST vertically in [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Sportsbet kicks-off creative pitch
Steve’s breakdown: The present creative would never fly in America. But in Australia it just gets you fired. Anyway, this review is wide open so get in there now!
FANNIE BAY, Australia: Sportsbet has launched a pitch to find a creative agency to support its own internal team.
The internet betting giant has its own internal desig [...]
Super Splash USA jumps right into marketing review
Steve’s breakdown: We’re going to see a lot of summer tourism accounts coming up in review. So if there’s one near you, you might want to check into it. Here’s one in Missouri. The RFP is due October 26th. Here the document.
RAYTOWN, MO: The Raytown Parks and Recreation Department desires to enter into a contract for t [...]
Puppy video assignment from the ASPCA
Steve’s breakdown: Small shop project alert! I think the main communications problem here is that people don’t know what puppy mills are.
NEW YORK, NY: Did you know that most puppies sold in pet stores come from puppy mills? Polls show that people would not knowingly purchase a puppy from a pet store if they knew it came from a pu [...]
Western State Colorado University movin’ on up! Ad account in Review
Steve’s breakdown: This is a big deal, going from college to university, and they will really want to shout it from the mountains. (Pun intended) Proposals are due October 1, contact to the Procurement & Contracts is here and the RFP is here. Have a great weekend!!!
GUNNISON, CO: The renamed Western State Colorado University is dang [...]
Burger King is sniffing around for new ad ideas
Steve’s breakdown: Our advise is to take your biggest strength whether it’s hitting a particular target audience or providing a particular service and pitch that as a project.
Years ago, I pitched the kids account of Burger King with the tag-line “King Me.” To bad we were presenting with McCann and they scuttled the c [...]
Atascadero looks to expand its appeal: In review
Steve’s breakdown: We checked out this RFP, like we always do so you don’t have to, and you’ll be happy to know the budget is in the 6 figure range. The RFP is due September 13, 2012 and you can find it here.
ATASCADERO, CA: The City of is currently soliciting proposals for professional public relations and marketing servic [...]
Florida government authority issues RFP for advertising account
Steve’s breakdown: To get more details about this account you’ll have to purchase the RFP for $17. Just go to this link. A pre proposal conference will be held on August 24, 2012 and the proposal deadline is September 10,2012
TALLAHASSEE, FL: Government Authority located in Florida; USA looking for expert vendor for Marketing and [...]
NJ Lottery puts the whole shebang up for bids: includes marketing!!
Steve’s breakdown: This one could be complicated but if you were to pitch with a lottery company, which would surely help the cause, this could be giant! It includes the state lottery’s sales, marketing and game development.
TRENTON, NJ: Gov. Chris Christie’s administration is looking to hit the jackpot with the New Jersey Lottery.
Sta [...]
Skype Seeks Agency Support For New Project
Steve’s breakdown: If you read our report everyday, you would have know to give these folks a call when we reported Skype calls in new marketing head.
And here ya go!
LOS ANGELES, CA: Skype is seeking agency support for a new international project.
The process is understood to focus on Skype’s efforts to build a stronger presence in ent [...]
2 in 1: Bangor International Airport ad & PR reviews take flight, separately
Steve’s breakdown: These RFPs are very straight forward which is always a breath of fresh air. Here are the links: Advertising Review & Public Relations Review. They are both due the 29th of August.
BANGOR ME: Scope of work for the ad account is as follows:
It is the City’s intent to select the best proposal for each focus area. The [...]
DigitalWork NYC issues RFP
Steve’s breakdown: Here’s a good way in to an organization with relatively deep pockets and it’s a good cause. Submissions are due August 30th at 4pm. You can download RFP here and you can view interested subcontractors & suppliers here.
NEW YORK, NY: The New York City Economic Development Corporation (“NYCEDC”) is see [...]
Kohl’s to expand Ad Agency roster: In review
Steve’s breakdown: They are looking for a “strategic addition” to their agency roster which we’re betting is about digital but don’t quote us. An RFI is already been sent via Select Resource International so make sure your stuff is over there.
MENOMONEE FALLS, WI: Kohl’s is looking outside its current stab [...]
Nevada Governor’s Office bets on new marketing agency
Steve’s breakdown: Nevada Governor’s Office of Economic Development (GOED) Seeks a full Service Marketing Agency. The size of the account is small but getting in good with a Gov is always good business. Questions about the RFP are due today and the RFP document can be downloaded here. It is due the 31st
CARSON CITY, NV: GOED marketing s [...]
Texas HMO seeks re-branding
Steve’s breakdown: Whether or not you agree with the Affordable Care Act (AKA ObamaCare) there is going to be a lot of new business to be had because of it so jump-on-it. View the RFP for this here.
HOUSTON, TX: A Texas health maintenance organization which anticipates significant expansion under the federal healthcare reform law has ki [...]
“Jersey Fresh” campaign needs freshening: In review
Steve’s breakdown: “The contractor shall assist NJ Department of Agriculture with strategic planning, designing, executing and administering its advertising, marketing and promotional programs (the “Jersey Fresh” campaign).”
The RFP link is here. Download the RFP here. It’s due on July 25th
TRENTON, NJ: This Request fo [...]
Rebranding: Dropping the Lutheran from Gundersen Lutheran
Steve’s breakdown: What these folks need is a team of branding experts to solve this thing. So if you’re in the neighborhood, you know what to do. BTW: This is our second Lutheran themed story this month. Earlier we reported Beyond Lutherans: Thrivent Financial looks to expand.
LA CROSSE, WI: Gundersen Lutheran is considering drop [...]
Texas Health Science Center seeks ad & marketing
Steve’s breakdown: All the documentation for this RFP can be downloaded at this page an submissions are due June 29, 2012. The intro duction to this account is below.
TYLER, TX: Description of University
The University of Texas Health Science Center at Tyler (UTHSCT) is one of six health institutions of the world-renowned University of [...]
RFP Issued: 5 year Stategic plan for Montana Tourism and Recreation
Steve’s breakdown: Montana has had some movement in the recent past including Montana Issues and RFP for Comprehensive Strategic Planning, Marketing and Branding but this is the biggest account by far. Good Luck! RFPs are due June 29th and you can get all the documents and contact info right at this link.
HELENA, MT: SCOPE OF PROJECT
Th [...]
Delaware Lottery is feelin’ lucky: Puts account in review
Steve’s breakdown: Judging by the creative that’s available for the Delaware Lottery, they can soooo use some help. Do This RFP that can be downloaded here! The pitch schedule is as follows:
Vendor submits written questions by 3 p.m. EST May 29, 2012
Lottery answers issued in Addendum: June 05, 2012
Vendor Capability Statement, [...]
Hawaii Tourism seeks Kahuna for European markets
Steve’s breakdown: This is the second time this year Hawaii has put a tourism account in review. In March we reported Cowabunga!! Hawai‘i Tourism in Review. This account includes the United Kingdom, Germany, Italy, France and Switzerland.
HONOLULU, HI: The Hawaii Tourism Authority has issued a request for proposals for the marketing c [...]
Take Two on Review: Vermont revises RFP for Lottery Account
Steve’s breakdown: There seems to be a trend of states going through the RFP process more than once for the same account. Back in March we reported Vermont Rolls the Dice on a New Ad Agency Search and now this. The revised RFP can be downloaded here and proposals are due June 4th.
BARRE, VT: The Vermont Lottery is seeking bids from qua [...]
Western Connecticut State University brand strategy account in review
Steve’s breakdown: WCSU is seeking a full service, high quality, cost effective for branding and marketing. Proposals are due June 7. View the RFP here.
DANBURY, CT: Western Connecticut State University, a 6,400-student liberal arts institution in the Nutmeg State, is calling for agency help to create a brand marketing strategy.
The un [...]
State of Arizona seeks agency for the entire state!
Steve’s breakdown: This is the second time Arizona has issued this RFP this year. We reported on it in January with this headline: Arizona needs an Ad Agency. I guess it didn’t work out so well. So here we go again. There is a lot to this account so make sure to read the entire RFP. It can be downloaded here and is due 6/6/12. The [...]
The T issues RFP for marketing services
Steve’s breakdown: The T was created in 1983 as the Fort Worth Transportation Authority, a regional transportation authority of the State of Texas and is not an agency or department of any of its member cities. It provides quality public transportation to meet the mobility needs of Tarrant County and the North Central Texas region.
FOR [...]
Iowa Economic Development Authority seeks agency for everything
Steve’s breakdown: This is the whole shootin’ match for Iowa. (As they say) Proposals are due on May 14th, the RFP can be downloaded here and the lead contact is Tina Hoffman, Issuing Officer Iowa Economic Development Authority 200 East Grand Avenue Des Moines, Iowa 50309
DES MOINES, IA: The mission of the IEDA is to engender and [...]
Department of Veterans Affairs seeks Advertising Services
Steve’s breakdown: Here’s a feel good project from the DVA. The budget is $36K. Learn more by contacting Anethra.Facione@va.gov or by downloading the document here.
WASHINGTON, DC: The scope of work is limited to updating a 3.5 hour interactive instructor-led training presentation that provides instruction on the Federal EEO Compl [...]
North Carolina looks to Thrive with new Ad Agency
Steve’s breakdown: Proposals are due April 30th to Allison Tart, Purchase and Contracts Officer atart@nccommerce.com. Please click here to view RFP
RALEIGH, NC: The North Carolina Department of Commerce Marketing Division (NCCMD) is seeking the professional services of a full-service marketing communications, design and advertising agen [...]
Tampa Hillsborough Economic Development Corp. seek Local Ad Agency
Steve’s breakdown: Here’s a local account with national reach goals.
TAMPA, FL: The Tampa Hillsborough Economic Development Corp. has issued a request for proposal seeking a local, full-service agency to provide comprehensive website development and collateral design services to support its upcoming marketing initiatives.
Agencies [...]
DC Sustainable Energy Utility powers up Agency Review
Steve’s breakdown: This relatively new green organization is looking for an agency that can do it all. Of course we all say we can do it all so that shouldn’t be a problem. Proposals are due April 30th and the Request for Proposals for Marketing Services is here. Make sure to read the “Source” below.
WASHINGTON, DC: T [...]
$4 million, 3 year Brand Awareness campaign at Georgia State University in review
Steve’s breakdown: The university has 32,000 students on more than 34 acres in downtown Atlanta and seven suburban locations. They offer 250 degree programs in more than 55 fields of study. The RFP is here and the source and additional documents are here. Proposals are due May 16th.
ATLANTA, GA: During the past two years, the State Enti [...]
NCAA shooting for a new Agency
Steve’s breakdown: They say RFPs went out last month but that was just 10 dasys ago. There might be a chance to participate if you have the right stuff and call now!
INDIANAPOLIS,, IN: College sports fans, take note: the NCAA is looking for an agency to help improve its branding and communications.
The assignment is small beans in term [...]
Clackamas County, OR invities agencies to Pitch Ad Account
Steve’s breakdown: Clackamas County, in north central Oregon, is one of the counties that make up the Portland, Oregon, metropolitan area. Proposals are due April 30th at 4pm for this Tourism & Cultural Affairs ad account. You can download the invite document right here.
OREGON CITY, OR: Clackamas County is requesting proposals from [...]
Rides Share program has $1 million for public awareness: RFP
Steve’s breakdown: We always love posting Green accounts. Here’s schedule for this one from the Clean Transportation Fund:
May 8, 2012: Bidders’ Conference, AQMD, Room CC6, 10am to 11am
June 26, 2012: All proposals Due by 5pm
June 26 – July 20, 2012: Proposal Evaluations
July 16-20, 2012: Interviews of Selected Candidate Contracto [...]
Texas Health and Human Services Commission Issues RFP
Steve’s breakdown: RFP questions are due by April 10th, RFPs are due the 19th and they expect to award the contract on May 1st. The RFP can be downloaded here =>Package 1
AUSTIN, TX: The Texas Health and Human Services Commission (HHSC) is soliciting proposals from qualified vendors for communications marketing services. This solici [...]
Birmingham Pride wants to get the word out: In Review
Steve’s breakdown: The themes the event are using are “One Love, One World, One Community” and “The It Gets Better Project”. The dates are coinciding with The Queen’s Diamond Jubilee celebrations. Could be a fun project!
BIRMINGHAM, UK: Birmingham Pride is seeking an agency to conduct the marketing and [...]
San Francisco Airport Wants to Go More Global: RFQ is Available
Steve’s breakdown: The video is amature but it has some useful statistics about SFO. Pre-Submittal conference is on April 12, 2012, 11:00 a.m. at the International Terminal 5th Floor North Shoulder Building Conference Room 28R. Statement of Qualifications is due May 3, 2012 3:00 p.m. PDT. The RFQ to the $1.5 million account can be down [...]
Adino Energy brings in Hired Gun to Refocus Marketing/Communications
Steve’s breakdown: Here’s one of those marketing & PR accounts that focused on their shareholders. These types of accounts tend to go for high production values and pay their bills on time. Will there be a pitch for the business? Hard to say but it’s worth a phone call. Go get’em y’all!
HOUSTON, TX: Adino Ene [...]
Florida Virtual School wants a real-life Ad Agency
Steve’s breakdown: You know what they say about virtual schools? They spend more than they make! And that’s good news for the ad agency who wins this business. Proposals are due April 20th by 2pm. The RFP is here and the scope of services are below.
ORLANDO, FL: Florida Virtual School services needed: Creative & Marketing S [...]
Recruitment Account at William Paterson University in Play
Steve’s breakdown: There are 9 documents with this RFP. You cam view those documents here. Make sure to check them all out.
WAYNE, NJ: The William Paterson University of New Jersey, hereinafter referred to as “WPUNJ”, is soliciting proposals from highly qualified full-service companies specializing in student search services; targeted [...]