Steve’s breakdown: Some of the biggest players are in on this one but there’s still time to get in there because briefs have not been issued.
LONDON, UK: British Airways is reviewing its global media planning and buying account, currently held by ZenithOptimedia.
It is understood that BA is holding chemistry meetings with agencie [...]
Posts in category Service: Media P&B
Global Media Review takes flight at British Airways
Steve’s breakdown: Some of the biggest players are in on this one but there’s still time to get in there because briefs have not been issued.
LONDON, UK: British Airways is reviewing its global media planning and buying account, currently held by ZenithOptimedia.
It is understood that BA is holding chemistry meetings with agencie [...]
$1.75 Billion GlaxoSmithKline review
Steve’s breakdown: And speaking fo massive media accounts. WOW! And like I’ve said before, reviews like this affect more folks than who’s participating. Look around the perimeter and pick off what’s being ignored.
BRENTFORD, UK: GlaxoSmithKline has opened talks with agencies ahead of a review of its estimated £1 billio [...]
Kenya Tourism Board issues RFP
Steve’s breakdown: This account includes promoting Kenya in 17 of the richest countries with every communications service any shop could offer. The RFP is here and is 57 pages. It’s due January 25th.
NAIROBI, Kenya: Kenya Tourism Board (KTB) is a body corporate established as a State Corporation under the State Corporations Act ( [...]
Connecticut Lottery in Review
Steve’s breakdown: The due date is March 15th and the RFP is here => Request for Proposal.
Contact: Janice Beckner, CPPB
Associate Fiscal Administrative Officer
Phone: 860-713-2789
Fax: 860-713-2794
Email: janice.beckner@ctlottery.org
ROCKY HILL, CT: The Connecticut Lottery is accepting Proposals from qualified advertising and market [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Global media review at Chanel
Steve’s breakdown: Not for nothin’ but AdAge says the Brad Pitt TV ad was Chanel’s first. I beg to differ. In 1979, Chanel N°5 launched the “Share the Fantasy” campaign which won, oh – I don’t know, a million awards!
PARIS, France: In fashion, trends come and go. And so, too, can agencies.
Chanel has [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Mixing up $130 million in media at Bacardi
Steve’s breakdown: Ark Advisors is handling the pitch which includes the brands Grey Goose, Bombay Sapphire and Bacardi Rums.
Place “Bacardi” in the field on the upper right hand side to search past Bacardi posts.
MIAMI, FL: Spirits giant Bacardi Limited has begun an agency review for its estimated $130 million media buying [...]
Walgreens prescribes $240 million media review
Steve’s breakdown: R3:JLB is handling this review so make sure up-to-speed with those folks.
DEARFIELD, IL: For the first time in a decade, national pharmacy chain Walgreens is launching a formal review for its $240 million media-planning and -buying account.
“The reason we are inviting agencies for a review is that it has been 1 [...]
Kao is looking for the A team for Media
Steve’s breakdown: Joanne Davis Consulting has sent out the RFI on this account but they has not decided who is pitching. That might be just enough for you to get in there. Hopefully Joanne already has your stuff in-house.
CINCINNATI, OH: Kao USA, the subsidiary of Japanese personal-care manufacturer Kao Corporation, is looking for a ne [...]
$50 million Media & Creative in review at Sony PlayStation
Steve’s breakdown: Interpublic Group of Cos.’ Deutsch is the incumbent and will defend the business.
FOSTER CITY, CA: Just on the heels of the holiday season, Sony’s PlayStation brand is looking for ad help. The marketer is in the midst of two review processes, one for media and one for creative duties, according to industry [...]
Regional PR account reiview
Steve’s breakdown: We’ve got all the details on this one for ya. The submittal deadline is 01/24/2013 and the RFP can be linked to here.
Website: http://www.ConnectOurFuture.org
CHARLOTTE, NC: The Centralina Council of Governments (CCOG) is soliciting “Consultant Qualification Statements” from interested parties to provide neces [...]
Hershey’s Global Media Review
Steve’s breakdown: 11th hour review ALERT. We knew it was coming and here it is. This global review that will not only include the USA but also growth markets China, Mexico, India and Brazil.
HERSHEY, PA: The Hershey Co. is launching a global agency review for media planning and buying.
The move does not impact Hershey’s creative [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Burberry global media in review
Steve’s breakdown: “High-end fashion brand Burberry has approached holding companies in advance of a pitch for its global media planning and buying business.” They are clearly looking for a trophy agency so if you’re that, get in there.
LONDON, UK: The global Burberry account, estimeted to be worth £2m in the UK, was [...]
Large portion of $300 million in review at Abbott
Steve’s breakdown: We smelled something going on at Abbott on the 12th when we reported ”Abbott with two film projects in review”
ABBOTT PARK, IL: Health-care giant Abbott Laboratories has begun a review for a large portion of its nearly $300 million media business.
The review comes as Abbott Labs prepares to split into two [...]
West Bengal issues RFP for marketing
Steve’s breakdown: The account includes tactical media planning, strategy formulation including digital and media strategy. Proposals are due on 01/15/13. Here’s the RFP
KOKATA, India: The Department of Tourism, Government of West Bengal annually launches Media Campaign in the print, electronic and online media, under the “Beaut [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Nestlé USA media review: Everybody is under the microscope
Steve’s breakdown: This review includes Nestle Waters North America, Nestle Nutrition, Nestle Purina PetCare and Nestle Professional media and digital planning and buying.
GLENDALE, CA: Nestle USA has launched an agency review for media and digital planning and buying. The review will likely mark the beginning of an exhaustive look at a [...]
$700 million Honda account drives into review
Steve’s breakdown: You don’t see this every day-of-the-week. A 26 year long agency relationship could be over. Roth & Associates is handling the review so make sure Dick has your stuff!
TORRANCE, CA: A huge auto-account shakeup is under way as American Honda Motor Co. throws its $700 million U.S. creative and media accounts i [...]
Marketing review: Niagara tourism wants to be #1
Steve’s breakdown: Here’s the quote of the article: “Our vision is to become the number one international tourism destination in North America.” That should be enough to motivate ya.
NIAGARA FALLS, ON: The Tourism Partnership of Niagara is seeking an agency to help promote Niagara Falls and its surrounding communities [...]
$66 million media up for grabs in Queensland
Steve’s breakdown: It’s believed that there is an RFP process involved and submissions are due January 21st.
BRISBANE, Australia: The Queensland government has called a media review.
The news may come as a blow to media agency staff wanting a restful festive period, since the deadline for submissions is Monday 21 January.
MediaCom [...]
Indian Zee TV puts creative & media in review in Africa
Steve’s breakdown: Zee TV is based in Mumbai and has been in the African market since 1996. The pitch will most likely be happening in Johannesburg. Both of these cities speak english so you could be doing business there if you chose to . . .
JOHANNESBURG, South Africa: Zee Entertainment Enterprises Limited, the pioneer of television en [...]
Kayak put’s $38 million in review
Steve’s breakdown: I think it’s ridiculous that the spot featured here was banned by the ASA. They ruled that the ad’s “treatment of a serious and delicate medical procedure could be seen as flippant”. Wimps!
Anyway, this is a perfect opportunity for a US shop to go international.
NORWALK, CT: Kayak, the online travel [...]
Now J&J puts US media in review: $1 billion worth
Steve’s breadown: Last month, you’ll remember we reported “J&J puts global media up” which covered Europe, Middle East and Africa region. This, on the other hand, is for the US of A.
BRUNSWICK, NJ: Health care giant Johnson & Johnson is conducting a U.S. buying-focused agency review, according to sources.
The c [...]
Farrow & Ball’s UK & US media review
Steve’s breakdown: “Farrow & Ball, the UK-based upmarket paint manufacturer, is reviewing its £2m international media planning and buying account.”
WIMBOURNE MINSTER, UK: The review will include the UK, Western Europe and the US. There was no incumbent as the company previously handled its media planning and buying in-ho [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
Worldwide media review: Geox
Steve’s breakdown: “Geox, the Italian footwear brand, is reviewing its global media planning and buying arrangements.”
MONTEBELLUNA, Italy: ZenithOptimedia is the incumbent on the European business. It is understood that the review covers an estimated 40 markets worldwide.
The review is being led out of the company’ [...]
Taylors of Harrogate calls review of £4m media account
Steve’s breakdown: “:Taylors of Harrogate, the tea and coffee merchant that owns the Yorkshire Tea brand, has called a review its £4m media planning and buying account as it aims to consolidate its business into one agency.”
NORTH YORKSHIRE, UK: The pitch includes Taylors of Harrogate coffee, the roast and ground coffee [...]
Media review: Association of Train Operating Companies
Steve’s breakdown: The Association of Train Operating Companies has called a review of its media planning and buying account. Operators represented by the ATOC include First Great Western, Virgin Trains and Southwest Trains.
As for the traveling gnomes, I guess they are new in Europe.
LONDON, UK: ATOC wants an agency to support the [...]
$150 international media account review: Merck
Steve’s breakdown: Here we go again; scooping the entire American press with this lead. I bet you guys never get tire of this!
WHITEHOUSE STATION, NJ: It is understood that the Merck media review will focus on international markets excluding the US.
The client has contacted networks ahead of a review.
ZenithOptimedia handles UK media [...]
American Greetings invites agencies to pitch
Steve’s breakdown: This is a double pitch. Media and creative are up for grabs.
BTW: I was on the pitch team when J. Walter Thompson won this account back in 1986. I was, like, 3 years old at the time
BROOKLYN, OH: Cardmaker American Greetings is reaching out to agencies for creative and media services.
The move comes after Element 79 l [...]
HSBC global in review
Steve’s breakdown: It must be Friday because that’s when this stuff gets out.
The pitch is going through Efficio.
LONDON, UK: HSBC, eight years after consolidating the bulk of its marketing business at JWT and other units of WPP Group, has launched a global review, sources said.
In the last global pitch, the WPP agencies beat team [...]
Gap review: International creative & media
Steve’s breakdown: “Gap, the high-street clothing retailer, has approached agencies about its international advertising and media accounts.”
SAN FRANCISCO, CA: It is understood that the review will not affect Gap’s key North American market, where the bulk of the brand’s spend is focused. The creative business is handled by [...]
Tire retailer Beaurepaires seeks media agency
Steve’s breakdown: Here’s one of those times we see the difference between American and Australian english. Tyre vs. Tire
Anyway, the Vince Martin Winter Wonderland spots are hilarious. (Mostly because Christmas is in the summer down-under) Maybe they want to find a more effective way to get that word out.
WEllINGTON, New Zealand [...]
J&J puts global media up
Steve’s breakdown: This review includes Europe, Middle East and Africa region. J&J’s estimated annual spending there is said to be approximately $320 million.
BRUNSWICK, NJ: Johnson & Johnson has concluded its global creative agency review and is preparing to launch a global media review in markets not already in review, includi [...]
£50 million global media review at Omega Pharma
Steve’s breakdown: Omega Pharma, the over-the-counter healthcare company, is reviewing its estimated £50 million global media planning and buying account. This follows a recent acquisition of the new dietary product XLS-Medical.
NAZARETH, Belgium: The review is thought to encompass more than 20 of Omega’s key markets and agency netwo [...]
Vonage puts creative & media up for grabs
Steve’s breakdown: Dick Roth and his associates are running this review. Hopefully you already have your credentials over there. If not, you should probably take care of that for the next review.
HOLMDEL, NJ: Vonage is in the early stages of both media and creative agency reviews.
The company recently issued a request-for-information t [...]
Organix launches media account review
Steve’s breakdown: Some reviews happen when agencies fall. That’s what’s happening here. Which means the client didn’t want to have to do this so just be aware.
BOURNEMOUTH, UK: Organix, the organic baby-food brand, is reviewing its media account. The incumbent was The Media Shop, which fell into administration last mo [...]
Taco Bell rings in Media Review
Steve’s breakdown: Fast Feeder’s CMO, Brian Niccol, Wants to ‘Set the Brand Up for Success Over the Next 50 Years’. By the way, we predicted this review would happen when we reported Taco Bell is Acting Loco.
IRVINE: CA: A plum piece of media business is up for review: Yum Brands’ Taco Bell is searching for a ne [...]
Associated British Foods calls £21m media review
Steve’s breakdown: Associated British Foods has called a review of its UK Grocery Group’s £21 million media planning and buying arrangements.
LONDON, UK: ABF is also set to appoint Creature London to the creative account for its Jordans brand. The agency won a pitch against CHI & Partners, Dare and CST The Gate, and repla [...]
$55 million Travelocity media account roams for agency
Steve’s breakdown: RFPs have been sent out but that should stop you from contacting the right person. That person is Mr. Bradley E. Wilson the Chief Marketing Officer. He has a very clever/sneaky email address: bradley.wilson@sabre.com
SOUTHLAKE, TX: Travelocity has issued an RFP to a number of media agencies as it begins a review.
Pub [...]
Global media review in Shangri-La: Hotels & Resorts that is
Steve’s breakdown: We’re scooping the entire American press again on this one. But the even better news is you can totally pitch the business because it’s only in Canada. And the even better-er news is the imcumbent is out of the pitch. R3 is handling the pitch.
VANCOUVER, Canada: Shangri-La Hotels and Resorts has called fo [...]
Florette tosses up $7.5 million media review
Steve’s breakdown: AAR London is handling this pitch and they say seven agencies have been picked to pitch. My philosophy has always been there’s room for one more. Are you that one?
LESSAY, France: Florette, the salad brand, is holding a pitch for its $7.5 million media planning and buying account.
The process is being hand [...]
Red Robin pulls the trigger on creative & media review
Steve’s breakdown: Back in May we reported Red Robbin retooling marketing, Finally! and predicted this was going into review. Hopefully you were listening. If not, it’s time to move fast.
GREENWOOD VILLAGE, CO: Red Robin has put its marketing account into review.
For the past three years, the casual-dining chain, which has a focu [...]
Danone serves up media pitch in Japan
Steve’s breakdown: “Danone is believed to have called a review of its media planning and buying business in Japan. Evian is Danone’s flagship water brand there.”
TOKYO, Japan: The agencies pitching for the business have not been confirmed.
Danone’s principal product lines in Japan are bottled water, including Evian, an [...]
$420 million media account action: Lionsgate studio
Steve’s breakdown: This is as much of a consolidation as it is a review and it’s IPG vs. WPP. I’m sure WPP will put multiple agencies on the pitch. We think it might be refreshing for the client to see someone new.
LOS ANGELES, CA: Movie and TV studio Lionsgate has put its media agency account into review, the client has co [...]
Bwin: online gaming group calls $75m media review
Steve’s breakdowm: “Bwin, the online gaming group, is reviewing its estimated $75 million media planning and buying business across key European markets.”
VIENNA, Austria: The review covers the UK, Germany, France, Spain, Italy and Greece. The incumbent on the UK account is UM London, which won the business in February 2 [...]
BMW drives media into review
Steve’s breakdown: Audit Star is handling the review out of their London office so make sure to have your credentials with them.
LONDON, UK: Aegis agency Vizeum has been put on alert as BMW has put its Australian media planning and buying account up for tender.
The German car maker has kicked off a closed pitching process with a small [...]
$315 million of Kraft media/digital in review overseas
Steve’s breakdown: “Kraft Foods, the Swiss-based company, is set to review its estimated £200 million European media planning and buying arrangements, including the £39 million account held by PHD in the UK.” This could be two separate reviews so get in there and get the lay-of-the-land.
ZURICH, Switzerland: The move follows [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: Accounts won one year ago this week. Source: Access Confidential
Cannon Mountain [...]
Lidl kicks off $27 million creative and media review
Steve’s breakdown: Chemistry meeting start in September so if you want to get in there, act now! And in case you didn’t know, Lidl is a discount supermarket chain based in Germany that operates over 10,000 stores across Europe with 580 in the UK..
LONDON, UK: The retailer has approached agencies directly, inviting them to attend c [...]
HTC calls $157m global media review
Steve’s breakdown: This is a consolidation of the account and should be a good fight to watch if you’re not in it. If you are, it would be a good idea to call Mother to pick up some pointer. (That’s Mother the agency, not your real Mom . . . )
FYI: In May we reported HTC puts Global social media account in play
TAOYUAN, Tai [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: Accounts won one year ago this week. Source: Access Confidential
Bel [...]
NJ Lottery puts the whole shebang up for bids: includes marketing!!
Steve’s breakdown: This one could be complicated but if you were to pitch with a lottery company, which would surely help the cause, this could be giant! It includes the state lottery’s sales, marketing and game development.
TRENTON, NJ: Gov. Chris Christie’s administration is looking to hit the jackpot with the New Jersey Lottery.
Sta [...]
Media biz of National Australia Bank in review
Steve’s breakdown: This $40 million account also includes brands NAB, MLC and UBank.
MELBOURNE, Australia: The National Australia Bank’s media contract is being put out to pitch with a “selected group of agencies” invited to take part.
Incumbents Zenith Optimedia, which has held the account for six years, has been invited to take part. [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: Two things:
1) This was a tactic I developed years ago while at Charron Schwartz & Partners. (They had all the ABC News business back in the 90s) Anyway, I used to have the advertising page cut out of the New York Times and copied for the entire staff to read. Many times it included “accounts won” anno [...]
Creative and media pitch for Homeshop18 initiates
Steve’s breakdown: “The pitch process, which is at a nascent stage, is on in the National Capital Region.”
DELHI, India: HomeShop18, the home shopping channel from the house of Network18, is on the lookout for a creative partner as well a media planning and buying agency.
While the size of the business could not be [...]
News Corp $100 million media account in play
Steve’s breakdown: The RFI is set to hit the market shortly, but one source said: “You can’t be entirely sure when it will hit the market. They’ve been pushing this off for a long time.”
SYDNEY, Australia: News Corporation will pitch out its consolidated Australian media account worth over $100 million in billing [...]