Steve’s breakdown: Now that Facebook, Apple and the US government are getting hacked with more vitums on the way, Internet security is a surging category wave you should ride.
And as you can see, we were on this story last month when we reported “Webroot looks to secure a new marketing chief”
BROOMFIELD, CO: Webroot, a leade [...]
Posts in category Industry: Trade/Corp
Webroot locks down new CMO
Steve’s breakdown: Now that Facebook, Apple and the US government are getting hacked with more vitums on the way, Internet security is a surging category wave you should ride.
And as you can see, we were on this story last month when we reported “Webroot looks to secure a new marketing chief”
BROOMFIELD, CO: Webroot, a leade [...]
National Electrical Manufacturers Association PR in review
Steve’s breakdown: There’s only a couple of days left to show interest so get on that. The RFP is due March 7th.
Chuck Konigsberg, VP for strategy and policy, is point of contact: chuck.konigsberg@nema.org
ARLINGTON, VA: The Virginia-based trade group for electrical equipment manufacturers is on the hunt for a PR firm to develop a [...]
Staples looks to consolidate account: RFP Issued
Steve’s breakdown: We suspect the Office Depot/Max merger is going to throw a wrench into the works but make sure your agency creds are over at SRI anyway. They are handling the pitch.
FRAMINGHAM, MA: Staples has circulated a request for proposals in an effort to consolidate all of the company’s communications efforts, sources sai [...]
Office Depot merger with Office Max = opportunity
Steve’s breakdown: Clearly, this is a big deal but it goes beyond Office Depot and Max. How about marketing reactions from:
Staples, Inc. - Ikon Office Solutions, Inc. - United Stationers Inc.
Vistaprint USA, Inc. - FedEx Office - Red Thread - Best Buy Co., Inc.
And to a lesser extent:
RadioShack Corporation – The Target Corporati [...]
Dugnsam Cement sets ad review in motion
Steve’s breakdown: If this lead was based in Jersey, I’d say Fuhgettaboutit!! But since it’s in Bhutan, I don’t think the mafia is involved.
And as always, we cover all account reviews worldwide when the client speaks English. Our philosophy is in this digital age, no client is out-of-reach if they speak the same langu [...]
Trifecta: New Chief Human Resource Officers at MasterCard, KeyCorp & Vocus
Steve’s breakdown: What we’ve got here is 3 recruitment advertising leads. If that’s not your bag, maybe you should check into it. If it is your bag, JACKPOT!
PURCHASE, NY: MasterCard today announced the appointment of Ron Garrow as Chief Human Resources Officer and member of the company’s Executive Committee, effectiv [...]
FilmL.A. casts CMO to promote city as film destination
Steve’s breakdown: This might be a fun account. Maybe I’m wrong but convincing film crews to shoot in LA could be pretty great. Prove me wrong.
LOS ANGELES: Seeking to bolster its marketing efforts, FilmL.A. Inc. has tapped a veteran communications executive and former mayor of Hermosa Beach to the newly created position of execu [...]
Destination Rewards books CMO
Steve’s breakdown: Here a guy so happy about his new job as CMO, he made a video.
BOCA RATON, FL: Destination Rewards, a leading provider of customer loyalty, incentive and engagement solutions, announced today that Ron Bergamesca has joined the company as Chief Marketing Officer.
Destination Rewards President John Lavin said of Bergam [...]
Global ultrasound CMO needed at GE Healthcare
Steve’s breakdown: GE Healthcare is huge and getting your foot in the door would be a great growth strategy.
WAUWATOSA, WI: Here’s the job description:
Job Number
1689629
Business
GE Healthcare
Business Segment
Healthcare Systems
Posted Position Title
Chief Marketing Officer, Global Ultrasound
Career Level
Experienced
[...]
Buzztime bellies up to the bar with a new CMO
Steve’s breakdown: Two things:
1) With this hire comes a social media agency. That said, big marketing thinking, we believe, is the way to approach the new guy.
2) The logos featured are the clients of Buzztime and handling this account might be a good way to get introduced.
CARLSBAD, CA: NTN Buzztime, Inc., a provider of bar and restau [...]
EasyVista floats in new CMO
Steve’s breakdown: We’ve been doing some backend work over here at The Ratti Report and will have a big announcement next week. Now back to your regularly scheduled new biz leads.
NEW YORK, NY: EasyVista Inc. ( www.easyvista.com ), a global leader in cloud-based IT Service and Asset Management, announced today the appointment of [...]
Reply.com closes on a CMO
Steve’s breakdown: We don’t usually report on marketing companies but these guys need to get the word out and their own services won’t help. How about yours?
SAN RAMON, CA: Reply.com, the leading marketplace for local advertisers, today announced that Chris Mancini has joined the company as its chief marketing officer. Reply [...]
Growing medical office software company checks-in CMO
Steve’s breakdown: They say Kareo is the only medical office software provider dedicated to serving the small practice. If that’s true, they have a lot of advertising to make because just showing testimonial after testimonial is only going to take you so far.
IRVINE, CA: Kareo Inc., the cloud-based medical office software provider [...]
Webroot looks to secure a new marketing chief
Steve’s breakdown: The news cycle seems to still have a new years hangover but there are some interesting CMO jobs that need to be filled. Here’s a job listing in Colorado.
BLOOMFIELD, CO: For the accomplished marketing leader with proven success in innovative lead generation who’s extremely resourceful with an entrepreneuri [...]
Sales Guru Hires CMO
Steve’s breakdown: Here’s a automotive sales guy hiring a marketing car guy to help him sell marketing services. It’s kinda what we all do but with cars involved. No matter how you look at if, he could probably use some help executing their next campaign.
MIAMI, FL: Automotive Sales Trainer Grant Cardone announced today tha [...]
2013 Predictions from the Financial Sector
Steve’s breakdown: You know we make account review predictions here all the time. It’s a skill I’ve had to perfect out of shear survival as a new business professional.
But we’re not the only one’s with a crystal ball. CNBC made a few 2013 predictions of their own and we’d like to share them with you along [...]
Truck-Lite sheds some light on marketing
Steve’s breakdown: We usually report one new marketing exec but here’s a marketer with two new guys. We believe this doubles the chance of an advertising review.
FALCONER, NY: Truck-Lite recently announced two significant changes to its marketing team. Bob Ives has assumed the position of Executive Vice President of Business Devel [...]
Trouble in Paradise? Accounts won one year ago this week
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.
EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, [...]
CareerBuilder is interviewing agencies
Steve’s breakdown: CareerBuilder India is looking to take the #1 position in the country and it’s going to take big thinking to beat Naukri.com.
DELHI, India: CareerBuilder India, a fully owned subsidy of CareerBuilder LLC, has invited proposals from creative and media agencies for managing its digital marketing efforts for 2013. [...]
PR Account Prediction: Sasol to put $16 to $20 billion in Louisiana
Steve’s breakdown: This is a monstrous project and we think they are going to need a PR firm to make it happen smoothly. Congrats to Louisiana!
WEST LAKE, LA: Louisiana Gov. Bobby Jindal announced Monday that international energy and chemicals company Sasol Ltd. will invest between $16 billion and $21 billion in a major project in Westl [...]
Universal Lubricants slips in new CMO
Steve’s breakdown: How can we resist publishing about a company named Universal Lubricants. Plus they do good work! Anyway, the new guy seems not to stick around in one place too long so this could be an easy quick-strike account.
WICHITA, KS: Universal Lubricants, a leader in sustainable energy solutions, today announced the appointme [...]
SpringCM jumps on new CMO
Steve’s breakdown: I literally laughed out loud when I saw this video and how SpringCM can help move a creative project to the finish line. Which makes me think the new guy’s job is going to be that much harder and he’ll need your help.
CHICAGO, IL: SpringCM, the leader in Content Cloud Services for the enterprise, announce [...]
EXCLUSIVE: Greater New Orleans to issue RFP for PR
Steve’s breakdown: More than anything, this report is a major headstart to any shop that makes the call to Ms. Barnes.
You’re welcome!
NEW ORLEANS, LA: The regional, non-profit, economic development alliance Greater New Orleans, Inc is currently preparing an RFP in search of a national PR firm, according to a source who met with G [...]
GoSpotCheck bags ex-Coke CMO as advisor
Steve’s breakdown: There’s only one reason they did this, growth through marketing insight. Keep an eye on these folks because things are going to get interesting.
DENVER, CO: GoSpotCheck, a provider of mobile and web-based software that enables businesses to collect on-the-ground, real-time retail data and intelligence, today ann [...]
Wheels rolls in a new CMO
Steve’s brekdown: You gotta love a logistics company named Wheels! And this category tends to make some of the best creative in the BtoB space.
TORONTO, Canada: Wheels Group Inc., a leading North American 3PL, supply chain logistics provider, is pleased to announce that Tim Boyce has been appointed Chief Marketing Officer (CMO). Mr Boyc [...]
Intel bags Yahoo CMO
Steve’s breakdown: The inside scoop is the head of global sales at Intel Corp’s McAfee Security division is leaving the company to take a job with another firm. The executive, Joe Sexton, is one of only a handful of top managers who had remained with the world’s No. 2 maker of anti-virus software following its February 2011 [...]
New CMO at TriNet
Steve’s breakdown: Cloud-based accounts are are growing in numbers and will probably end up being a type of speciality. So you might as well get in there sooner than later.
SAN LEANDRO, CA: TriNet, a leading cloud-based provider of HR services, today announced the appointment of Steve Apfelberg as the company’s Vice President of M [...]
SumTotal’s new beginning with new marketing folks
Steve’s breakdown: The new CMO says “SumTotal is a marketeers dream because it is like launching an entirely new company, with the benefit of having a great base of Fortune 500 customers.” This makes us think he’s lazy and may need to hire an ad agency.
GAINESVILLE, FL: SumTotal® Systems, Inc., a leader in Strategic H [...]
BNSF gets 2nd new CMO in 1 year
Steve’s breakdown: BNSF named Steve Bobb executive vice president and chief marketing officer, with responsibility for BNSF’s sales, marketing, customer service, economic development and business unit activities. He succeeds John Lanigan, who has decided to retire effective Jan. 15, 2013.
BTW: We just reported last January ̶ [...]
FoodLink finds the final link: Now let’s get advertising
Steve’s breakdown: This is the future of food; from farmer to fork. We expect big growth for FoodLink and a smart marketing plan will make that happen.
LOS GATOS, CA: FoodLink®, the buying platform that connects fresh food retailers and wholesalers to a network of over 2,000 supplier companies, today announced a definitive agreement to [...]
RedPrairie keeps commerce in motion with new CMO
Steve’s breakdown: We’ve got a BtoB account here. They say they can optimize inventory, improve employee productivity & increase sales. Maybe I should hire them!!
ATLANTA, GA: RedPrairie Corporation, a global supply chain and retail technology provider, announced today that Gary Conway has been appointed executive vice presid [...]
Chevron needs to sell Europe on fracking: PR in review
Steve’s breakdown: I wouldn’t touch this account with a ten-foot-pole but it’s our job to report this stuff.
ABERDEEN, Scotland: Chevron is reviewing its seven-figure European PR assignment amid opposition to its controversial plans to step up ‘fracking’ in the region.
The energy giant has initiated an online pro [...]
Goodfellow Bros plans new growth with acquisition
Steve’s breakdown: Fuhgettaboutit! Actually, these Goodfellows aren’t even Italian. But this Top Grade Construction acquisition promises new growth potential throughout the Northwest. Could be a nice local account.
LIVERMORE, CA: Top Grade Construction, Inc., a premier general engineering contractor, and Goodfellow Bros., Inc., [...]
Samsung global BtoB in review
Steve’s breakdown: Having worked for Cheil Communications as the new business guy, I know a bit about Samsung. (Cheil is owned partly by Samsung)
If you can prove your Korean-ness, you might be able to get in the pitch. No – I am not kidding!
SEOUL, South Korea: While Samsung is on the offense of late with its consumer-facing mark [...]
In review: Lectra to tread together PR campaign in NY & LA
Steve’s breakdown: Their looking for connections in the fashion biz here with this review. Start by contacting Jahmin Lee, senior manager of communications at: ja.lee@lectra.com.
PARIS, France & NEW YORK, NY: Textile and industrial fabrics software developer Lectra is on the hunt for a PR firm with fashion sector experience and medi [...]
Genesee & Wyoming buys RailAmerica
Steve’s breakdown: I love the railroads. I’ve either lived on top of one, like I did on 8th Avenue in Manhattan, or live by one, like I do here in beautiful downtown Asbury Park.
This news is about the consolidation of publicly held Rail Roads. Winning an account like this is another way to go international very quickly.
GREENWIC [...]
NY & LA PR sought at Textile Software Developer
Steve’s breakdown: Their looking for connections in the fashion biz here with this review. Start by contacting Jahmin Lee, senior manager of communications at: ja.lee@lectra.com.
PARIS, France & NEW YORK, NY: Textile and industrial fabrics software developer Lectra is on the hunt for a PR firm with fashion sector experience and medi [...]
$500 million is being moved to Microsoft’s YouthSpark
Steve’s breakdown: 1/2 billion dollars is a lot of money to be moving around and we expect there are going to be multiple opportunities to get involved with. And maybe make some money.
REDMOND, WA: Microsoft announced Thursday that it’s undertaking a new global initiative to combat the “opportunity gap” for young people.
Philanthropica [...]
Saverglass peers into a PR pitch
Steve’s breakdown: Here’s a BtoB PR account review with global possibilities. Pitches go to J-P Giovanni, the Napa, Cal.-based chief of U.S. operations. He’s at jpg@saverglass.com.
NAPA, CA: Saverglass, maker of bottles for premium wines, spirits and cosmetics, is looking for a PR firm to handle its 2013 communications campaign in [...]
$55 million Travelocity media account roams for agency
Steve’s breakdown: RFPs have been sent out but that should stop you from contacting the right person. That person is Mr. Bradley E. Wilson the Chief Marketing Officer. He has a very clever/sneaky email address: bradley.wilson@sabre.com
SOUTHLAKE, TX: Travelocity has issued an RFP to a number of media agencies as it begins a review.
Pub [...]
Shopping center giant get’s new CMO
Steve’s breakdown: DDR is an owner and manager of 459 value-oriented shopping centers representing 117 million square feet in 39 states, Puerto Rico and Brazil.
BEACHWOOD, OH: DDR Corp. (NYSE: DDR) today announced the appointment of Martin McGreevy as senior vice president and chief marketing officer. In his role Mr. McGreevy will be re [...]
YPF oil company spills into ad review
Pedro’s breakdown: YPF, the former Spanish oil company that was nationalized by Argentina recently, is taking bids for its advertising contract, as Ogilvy will end its run as the company´s agency of Record. YPF is changing strategies and will look to hire a smaller and local agency instead of a large multinational agency and agencies [...]
Deloitte & Touche searches for new CMO
Steve’s breakdown: Here we go again with another major marketer looking for a CMO. Just so you know, this is a confidential search so they might now admit they need a CMO but don’t let that stop you.
NEW YORK, NY: Here’s the job description: One of the largest audit, tax, and advisory firms in the nation as well as the New Y [...]
ZipCar zips through a CMO: Next!
Steve’s breakdown: You got to love it when a company knows time’s time to cut the cord. And like we’ve always said, if you help them find the next CMO, you’ll have a very good chance of being the next AOR.
CAMBRIDGE, MA: Zipcar Inc‘s chief marketing officer is leaving the company, at a time when the U.S. car-sha [...]
DataStax gets amped-up over new Vice President of Marketing
Steve’s breakdown: As soon as a press release starts calling their new VP of M “legendary,” that’s the go-ahead to start calling her phone. Thing are going to start moving.
SAN MATEO, CA: DataStax, the commercial company behind Apache Cassandra™, the massively scalable NoSQL database, announced that legendary mark [...]
Aflac punches in new marketing exec for workplace coverage
Steve breakdown: This news affects Aflac’s BtoB business. As in, your factory wants to add some supplimental coverage in case someone chokes on bad coffee. As you can see by the featured video, they haven’t done a campaign for the segment in a while and we predict they will – soon.
COLUMBUS, GA: Aflac (NYSE: AFL), the No. 1 [...]
Lots of new folks at GE including one CMO
Steve’s breakdown: Not for nothin’ and I don’t like to gloat but . . . I bought GE when it was $9! Now I didn’t say I bought a boat load but still.
Anyway, the big change here is the new CMO at GE Healthcare.
FAIRFIELD, CT: GE today announces the appointment of six new company officers. GE currently has 203 officers gl [...]
eVestment Alliance invests in new CMO
Steve’s breakdown: International BtoB alert!! The Former Dell SecureWorks CMO with Over 20 years of experience will support accelerated growth and international expansion.
ATLANTA, GA: eVestment Alliance, a global provider of institutional investment data intelligence and analytic solutions, has named Kathy Jaques as its new Chief Marke [...]
Hilco trading in for a new CMO
Steve’s breakdown: The last guy to have this job was in it for 10 years. Now an ex-ad agency guy takes over. Expect new strategies to emerge which should spark a review of their marketing.
NORTHBROOK, IL: Jeffrey Hecktman, CEO of Hilco Trading, LLC announced the appointment of Gary C. Epstein as Chief Marketing Officer for the company [...]
Christian business forum organization receives CMO
Steve’s breakdown: Holy CEO in the pulpit hole, Batman. Say what you want about making money off religion, these folks are on to something and your well executed marketing plan could take them to the promised land.
PLACENTIA, CA: Convene, the premier Christian CEO and Business Owner forum organization, hired marketing executive Dan Not [...]
Technicolor gets its mojo back via patents: Marketing next?
Steve’s breakdown: This story is interesting to us because of two reasons. I actually pitched and won this business while at M&C Saatchi and, believe it or not, they do have lots of products that need to be advertised and sell. Two: They have just finished reorganizing and are racking up revenue by going after patent infringers. (is [...]
Fed-Ex expands in Brazil with purchase of Rapidão Cometa
Steve’s breakdown: This is the second American company in a week to buy in Brazil. On Friday it was General Mills. Is this a trend? Everyone on the globe thiks it is so jump on it!
MEMPHIS, TN: FedEx says it will expand in Latin America with its purchase of a Brazilian transportation and logistics company.
FedEx is buying Rapidão Comet [...]
Amex ‘Open’ business card in creative review
Steve’s breakdown: Boston-based search consultancy Pile & Co. is overseeing the review so make sure your credentials are over there. And move quick, sources say the RFP is due very soon.
NEW YORK, NY: American Express is reaching out to creative shops for ideas on its ‘Open’ business, which provides credit cards and oth [...]
Another CMO is leaving his post: This time at Kodak
Steve’s breakdown: Kodak has been going through a lot of changes lately. Filing for chapter 11 in January, announcing it was ending its line of consumer digital cameras and pocket camcorders in February and now this. Is an agency search next?
ROCHESTER, NY: One of Eastman Kodak Co.’s highest-placed executives is leaving the company.
The [...]
Everyone is talking about it: IntraLinks gets CMO
Steve’s breakdown: Information management is one of those categories that is in its infancy so if your shop likes to get into growth industries, and who doesn’t, jump right in and introduce yourself.
NEW YORK, NY: IntraLinks, IL -0.21% , a leading provider of critical information exchange solutions, today announced the appointme [...]
Riverbed Sweeps Up a CMO
Steve’s breakdown: This category is exploding. Kind of like the microbrewery industry did in the early 90s. (Yah, I know, I’m old) And I suspect there might be some consolidation in the years coming. Might as well dig in now so you don’t miss it.
SAN FRANCISCO, CA: Riverbed Technology RVBD -0.44% , the performance company, [...]
Amtel calls in new CMO
Steve’s breakdown: Amtel, Inc. is a leading mobile device management (MDM) provider, addressing the challenges organizations face in managing mobile devices and telecommunications expenses.
SANTA CLARA, CA: Amtel Inc., the industry’s first integrated solution for managing mobile device security and telecom expenses, today announce [...]
DTCC and their new CMO
Steve’s breakdown: This is a complicated business but if one was to win the ad account, the number of contacts you’d make would be worth the brain strain.
NEW YORK, NY: The Depository Trust & Clearing Corporation (DTCC) announced today that Marie Chinnici-Everitt has been appointed to the new position of Managing Director and [...]
Clorox Professional seeks professional PR services
Steve’s breakdown: This last campaign in the featured video looks to have fallen flat even though it was a great cause. Can you beat it? Make the call.
OAKLAND, CA: The Clorox Company’s professional products division has begun a search for a b-to-b PR agency partner.
Ketchum has served as the PR agency partner for the Clorox Pro [...]
Disney Channels Worldwide inks a new CMO
Steve’s breakdown: Disney Channels Worldwide is a smaller group within ABC Cable Networks Group so it might not be such a daunting task to get in there.
BURBANK, CA: Disney Channels Worldwide has promoted Richard Loomis to the newly-created position of senior vice president and chief marketing officer.
The position expands Loomis’ [...]