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	<title>The Global Leader in New Business News for advertising agencies, public relations firms, digital shops, brand cconsultancies and media planning &#38; buying agencies</title>
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		<item>
		<title>2,089 Leads Later, The Ratti Report Turns 2</title>
		<link>http://ratti-report.com/news-op-ed/2089-leads-later-the-ratti-report-turns-2/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=2089-leads-later-the-ratti-report-turns-2</link>
		<comments>http://ratti-report.com/news-op-ed/2089-leads-later-the-ratti-report-turns-2/#comments</comments>
		<pubDate>Fri, 10 May 2013 17:42:13 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[ad]]></category>
		<category><![CDATA[Industry: For all marketers]]></category>
		<category><![CDATA[News: Op-Ed]]></category>
		<category><![CDATA[Proof!]]></category>
		<category><![CDATA[Region: Everywhere USA]]></category>
		<category><![CDATA[Share with AC]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=13408</guid>
		<description><![CDATA[Unbelievably, it was two years ago today we reported on our first lead. We had been doing it for 6 months before hand but that was just fooling around and we did it for free. But on May 10, 2011, we got serious and started a real company. Essentially, after winning dozens of new accounts [...]]]></description>
		<wfw:commentRss>http://ratti-report.com/news-op-ed/2089-leads-later-the-ratti-report-turns-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Get The Ratti Report Free</title>
		<link>http://ratti-report.com/news-op-ed/get-the-ratti-report-free/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=get-the-ratti-report-free</link>
		<comments>http://ratti-report.com/news-op-ed/get-the-ratti-report-free/#comments</comments>
		<pubDate>Thu, 02 May 2013 19:19:40 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[ad]]></category>
		<category><![CDATA[News: Op-Ed]]></category>
		<category><![CDATA[Share with AC]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=13286</guid>
		<description><![CDATA[We&#8217;ve been asked one too many times about this so we had to act. Starting May 2nd, the New Business Bureau is offering our first &#8220;Get The Ratti Report Free&#8221; referral program. For every one year subscription you refer us to, we&#8217;ll give you 3 months access to The Ratti Report for free. Now you may ask: [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Daily Practices to Winning New Business in Any Market</title>
		<link>http://ratti-report.com/news-op-ed/be-a-new-business-superstar/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=be-a-new-business-superstar</link>
		<comments>http://ratti-report.com/news-op-ed/be-a-new-business-superstar/#comments</comments>
		<pubDate>Mon, 15 Apr 2013 18:30:15 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[ad]]></category>
		<category><![CDATA[Industry: For all marketers]]></category>
		<category><![CDATA[News: Op-Ed]]></category>
		<category><![CDATA[Region: Everywhere USA]]></category>
		<category><![CDATA[Share with AC]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=10898</guid>
		<description><![CDATA[Every marketing firm wants the same thing: More new business coming in than old business going out. So long ago I decided to identify what worked and didn&#8217;t work at ever agency I came into contact with. Then I tested these ideas, programs and philosophies while directing new business at shops all over Manhattan. Now [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Proof The Ratti Report Works: #1</title>
		<link>http://ratti-report.com/region-southwest/proof-the-ratti-report-works-1/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=proof-the-ratti-report-works-1</link>
		<comments>http://ratti-report.com/region-southwest/proof-the-ratti-report-works-1/#comments</comments>
		<pubDate>Fri, 12 Apr 2013 19:03:18 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Account review predictions]]></category>
		<category><![CDATA[Accounts in Review]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[Industry: Auto]]></category>
		<category><![CDATA[Proof!]]></category>
		<category><![CDATA[Region: Southwest USA]]></category>
		<category><![CDATA[Service: Advertising]]></category>
		<category><![CDATA[Share with AC]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=12957</guid>
		<description><![CDATA[Steve&#8217;s breakdown: A few days ago I was asked &#8220;how often are Ratti Report account review predictions right on target?&#8221; The truth is, all the time but we never prove it to anybody. That ends today with our first &#8220;Proof it Works&#8221; report. Back in November we told our members how Service King wanted to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why 90 day old leads?</title>
		<link>http://ratti-report.com/accounts-in-review/why-old-new/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-old-new</link>
		<comments>http://ratti-report.com/accounts-in-review/why-old-new/#comments</comments>
		<pubDate>Fri, 01 Feb 2013 17:28:42 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Accounts in Review]]></category>
		<category><![CDATA[ad]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=5590</guid>
		<description><![CDATA[Wondering why our articles seem so old? It&#8217;s because we keep the past 90 days of news (AKA fresh new business leads) reserved for our members. The reason we do make older news available to non-members is to let folks sample our work. It&#8217;s that simple. For more information about our publication &#38; membership, go [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kenya Tourism Board issues RFP</title>
		<link>http://ratti-report.com/industry-orggovedu/kenya-tourism-board-issues-rfp/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=kenya-tourism-board-issues-rfp</link>
		<comments>http://ratti-report.com/industry-orggovedu/kenya-tourism-board-issues-rfp/#comments</comments>
		<pubDate>Fri, 01 Feb 2013 12:30:21 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Accounts in Review]]></category>
		<category><![CDATA[Industry: Destination]]></category>
		<category><![CDATA[Industry: ORG/GOV/EDU]]></category>
		<category><![CDATA[Region: Africa]]></category>
		<category><![CDATA[Region: Global]]></category>
		<category><![CDATA[Service: Advertising]]></category>
		<category><![CDATA[Service: Digital]]></category>
		<category><![CDATA[Service: Direct Marketing]]></category>
		<category><![CDATA[Service: Marketing services]]></category>
		<category><![CDATA[Service: Media P&B]]></category>
		<category><![CDATA[Service: Public Relations]]></category>
		<category><![CDATA[Service: Social Media]]></category>
		<category><![CDATA[Share with AC]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=11493</guid>
		<description><![CDATA[Steve&#8217;s breakdown: This account includes promoting Kenya in 17 of the richest  countries with every communications service any shop could offer. The RFP is here and is 57 pages. It&#8217;s due January 25th. NAIROBI, Kenya: Kenya Tourism Board (KTB) is a body corporate established as a State Corporation under the State Corporations Act (Cap 466 of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Connecticut Lottery in Review</title>
		<link>http://ratti-report.com/industry-orggovedu/connecticut-lottery-in-review/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=connecticut-lottery-in-review</link>
		<comments>http://ratti-report.com/industry-orggovedu/connecticut-lottery-in-review/#comments</comments>
		<pubDate>Fri, 01 Feb 2013 05:45:43 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Accounts in Review]]></category>
		<category><![CDATA[Industry: ORG/GOV/EDU]]></category>
		<category><![CDATA[Industry: Toys & games]]></category>
		<category><![CDATA[Region: New England USA]]></category>
		<category><![CDATA[Service: Advertising]]></category>
		<category><![CDATA[Service: Hispanic Marketing]]></category>
		<category><![CDATA[Service: Media P&B]]></category>
		<category><![CDATA[Service: Public Relations]]></category>
		<category><![CDATA[Service: Social Media]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=11490</guid>
		<description><![CDATA[Steve&#8217;s breakdown: The due date is March 15th and the RFP is here =&#62; Request for Proposal. Contact: Janice Beckner, CPPB Associate Fiscal Administrative Officer Phone: 860-713-2789 Fax: 860-713-2794 Email: janice.beckner@ctlottery.org ROCKY HILL, CT: The Connecticut Lottery is accepting Proposals from qualified advertising and marketing services providers for the following five categories:      &#8211; Creative Development and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Veggie Grill gets $20 million for growth</title>
		<link>http://ratti-report.com/region-west-usa/veggie-grill-gets-20-million-for-growth/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=veggie-grill-gets-20-million-for-growth</link>
		<comments>http://ratti-report.com/region-west-usa/veggie-grill-gets-20-million-for-growth/#comments</comments>
		<pubDate>Fri, 01 Feb 2013 05:10:30 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Industry: Restaurants]]></category>
		<category><![CDATA[News: Account funding]]></category>
		<category><![CDATA[News: Financial news leak]]></category>
		<category><![CDATA[Region: West USA]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=11481</guid>
		<description><![CDATA[Steve&#8217;s breakdown: We&#8217;ve been watching these guys for a while and now, with this $20 million, believe this is a very hot lead. Here&#8217;s our original report from April of 2011. LOS ANGELES: Veggie Grill, the popular West Coast restaurant concept known for craveable, plant-based food, has completed its fourth successful round of equity funding, supporting [...]]]></description>
		<wfw:commentRss>http://ratti-report.com/region-west-usa/veggie-grill-gets-20-million-for-growth/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>1st CMO at Kraft Foods Group</title>
		<link>http://ratti-report.com/news-new-cmo/1st-cmo-at-kraft-foods-group/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=1st-cmo-at-kraft-foods-group</link>
		<comments>http://ratti-report.com/news-new-cmo/1st-cmo-at-kraft-foods-group/#comments</comments>
		<pubDate>Thu, 31 Jan 2013 22:30:38 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Industry: Food & Bev]]></category>
		<category><![CDATA[News: New CMO]]></category>
		<category><![CDATA[Region: Mid-West USA]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=11485</guid>
		<description><![CDATA[Steve&#8217;s breakdown: The new Kraft includes brands: A.1., Capri Sun, Cheez Whiz, Cool Whip, Cracker Barrel, Deluxe, Gevalia, Jell-O, Kool-Aid, Kraft, Oscar Mayer Lunchables, Maxwell House, Miracle Whip, Oscar Mayer, Philadelphia, Planters, Polly-O, Stove Top and Velveeta GLENVIEW, IL: Kraft Foods Group Inc. (KRFT) has named its beverages business president, Deanie Elsner, to the newly created role]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Three type 2 diabetes drugs get approval at Takeda</title>
		<link>http://ratti-report.com/region-mid-west/three-type-2-diabetes-drugs-get-approval-at-takeda/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=three-type-2-diabetes-drugs-get-approval-at-takeda</link>
		<comments>http://ratti-report.com/region-mid-west/three-type-2-diabetes-drugs-get-approval-at-takeda/#comments</comments>
		<pubDate>Thu, 31 Jan 2013 20:49:57 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Industry: Pharma/Health]]></category>
		<category><![CDATA[News: Brand launch]]></category>
		<category><![CDATA[Region: Mid-West USA]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=11476</guid>
		<description><![CDATA[Steve&#8217;s breakdown: These type 2 diabetes drugs, NESINA, OSENI &#38; KAZANO, will probably get pretty decent sized ad budgets considering millions of people are affected. DEERFIELD, IL: Takeda Pharmaceutical Company Limited (Takeda) and its wholly-owned subsidiary, Takeda Pharmaceuticals U.S.A., Inc. today announced that the United States (U.S.) Food and Drug Administration (FDA) has approved NESINA (alogliptin) and the fixed-dose combination (FDC) [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Beer brands to keep an eye on</title>
		<link>http://ratti-report.com/region-mid-atlantic/beer-brands-to-keep-an-eye-on/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=beer-brands-to-keep-an-eye-on</link>
		<comments>http://ratti-report.com/region-mid-atlantic/beer-brands-to-keep-an-eye-on/#comments</comments>
		<pubDate>Thu, 31 Jan 2013 18:23:01 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Industry: Booze/Beer/Wine]]></category>
		<category><![CDATA[News: Company shake-up]]></category>
		<category><![CDATA[Region: Mexico]]></category>
		<category><![CDATA[Region: Mid-Atlantic USA]]></category>
		<category><![CDATA[Share with AC]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=11471</guid>
		<description><![CDATA[Steve&#8217;s breakdown: It&#8217;s complicated but brands Corona, Modelo, Pacifico and many more are kinda just hanging out there after the Justice Dept blocked Anheuser-Busch InBev from buying them. It could be a while before things shake out but these brands can&#8217;t stand still so check into them. WASHINGTON, DC: The Justice Department filed suit Thursday to block Anheuser-Busch [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Billy Casper Golf teams up with its 1st CMO</title>
		<link>http://ratti-report.com/news-new-cmo/billy-casper-golf-teams-up-with-its-1st-cmo/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=billy-casper-golf-teams-up-with-its-1st-cmo</link>
		<comments>http://ratti-report.com/news-new-cmo/billy-casper-golf-teams-up-with-its-1st-cmo/#comments</comments>
		<pubDate>Thu, 31 Jan 2013 16:53:08 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Industry: Hotel/Casino]]></category>
		<category><![CDATA[Industry: Real Estate & Law]]></category>
		<category><![CDATA[Industry: Sports]]></category>
		<category><![CDATA[News: New CMO]]></category>
		<category><![CDATA[Region: Southeast USA]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=11465</guid>
		<description><![CDATA[Steve&#8217;s breakdown: This new position will have a lot on its plate and we suspect they&#8217;ll be looking for some help. PR they do have handled. VIENNA, VA: Billy Casper Golf (BCG) – the largest domestic owner-operator of golf courses, country clubs and resorts – has appointed Kyle Ragsdale to the newly-created position of Chief [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Buzztime bellies up to the bar with a new CMO</title>
		<link>http://ratti-report.com/news-new-cmo/buzztime-bellies-up-to-the-bar-with-a-new-cmo/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=buzztime-bellies-up-to-the-bar-with-a-new-cmo</link>
		<comments>http://ratti-report.com/news-new-cmo/buzztime-bellies-up-to-the-bar-with-a-new-cmo/#comments</comments>
		<pubDate>Thu, 31 Jan 2013 16:12:59 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Industry: Restaurants]]></category>
		<category><![CDATA[Industry: Retail]]></category>
		<category><![CDATA[Industry: Toys & games]]></category>
		<category><![CDATA[Industry: Trade/Corp]]></category>
		<category><![CDATA[News: New CMO]]></category>
		<category><![CDATA[Region: West USA]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=11461</guid>
		<description><![CDATA[Steve&#8217;s breakdown: Two things: 1) With this hire comes a social media agency. That said, big marketing thinking, we believe, is the way to approach the new guy. 2) The logos featured are the clients of Buzztime and handling this account might be a good way to get introduced. CARLSBAD, CA: NTN Buzztime, Inc., a provider of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cadillac &amp; Chevy get new Ad Directors</title>
		<link>http://ratti-report.com/news-new-cmo/cadillac-chevy-get-new-ad-directors/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=cadillac-chevy-get-new-ad-directors</link>
		<comments>http://ratti-report.com/news-new-cmo/cadillac-chevy-get-new-ad-directors/#comments</comments>
		<pubDate>Thu, 31 Jan 2013 15:35:20 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Account review predictions]]></category>
		<category><![CDATA[Industry: Auto]]></category>
		<category><![CDATA[News: New CMO]]></category>
		<category><![CDATA[Region: Mid-West USA]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=11457</guid>
		<description><![CDATA[Steve&#8217;s breakdown: There&#8217;s been a lot of movement over at GMs marketing. Are either of these brands going to change up agencies? If we were to pick one, it would be Caddy. WARREN &#38; DETROIT, MI: General Motors has appointed a new director of advertising for the Cadillac brand. Craig Bierley will succeed Molly Peck, who is [...]]]></description>
		<wfw:commentRss>http://ratti-report.com/news-new-cmo/cadillac-chevy-get-new-ad-directors/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Research in Motion changes name to BlackBerry</title>
		<link>http://ratti-report.com/news-company-shake-up/research-in-motion-changes-name-to-blackberry/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=research-in-motion-changes-name-to-blackberry</link>
		<comments>http://ratti-report.com/news-company-shake-up/research-in-motion-changes-name-to-blackberry/#comments</comments>
		<pubDate>Wed, 30 Jan 2013 19:24:59 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Industry: Mobile]]></category>
		<category><![CDATA[Industry: Technology]]></category>
		<category><![CDATA[News: Brand launch]]></category>
		<category><![CDATA[News: Company shake-up]]></category>
		<category><![CDATA[News: Future plans]]></category>
		<category><![CDATA[Region: Canada]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=11453</guid>
		<description><![CDATA[Steve&#8217;s breakdown: In addition to the name change, Alicia Keys has been brought in as creative director. So either way you see this going, marketing is clearly going to change. WATERLOO, Canada: Research In Motion Ltd. (RIM), taking the name of its best-known product, will now be known simply as BlackBerry, part of a comeback plan that includes unveiling [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Chesapeake Energy CEO out: What&#8217;s next?</title>
		<link>http://ratti-report.com/region-southwest/chesapeake-energy-ceo-out-whats-next/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=chesapeake-energy-ceo-out-whats-next</link>
		<comments>http://ratti-report.com/region-southwest/chesapeake-energy-ceo-out-whats-next/#comments</comments>
		<pubDate>Wed, 30 Jan 2013 18:59:53 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Industry: Comm/Util]]></category>
		<category><![CDATA[News: Company shake-up]]></category>
		<category><![CDATA[Region: Southwest USA]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=11448</guid>
		<description><![CDATA[Steve&#8217;s breakdown: There&#8217;s a lot going on over at Chesapeake Energy and we suspect a new look at PR is happening right now. HOUSTON, TX: Aubrey K. McClendon, Chesapeake Energy’s daring and innovative co-founder, will step down as chief executive on April 1 after months of scrutiny over how he mixed his personal finances and those of the [...]]]></description>
		<wfw:commentRss>http://ratti-report.com/region-southwest/chesapeake-energy-ceo-out-whats-next/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>EasyVista floats in new CMO</title>
		<link>http://ratti-report.com/news-new-cmo/easyvista-floats-in-new-cmo/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=easyvista-floats-in-new-cmo</link>
		<comments>http://ratti-report.com/news-new-cmo/easyvista-floats-in-new-cmo/#comments</comments>
		<pubDate>Wed, 30 Jan 2013 17:32:26 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Industry: Technology]]></category>
		<category><![CDATA[Industry: Trade/Corp]]></category>
		<category><![CDATA[News: New CMO]]></category>
		<category><![CDATA[Region: Mid-Atlantic USA]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=11444</guid>
		<description><![CDATA[Steve&#8217;s breakdown: We&#8217;ve been doing some backend work over here at The Ratti Report and will have a big announcement next week. Now back to your regularly scheduled new biz leads. NEW YORK, NY: EasyVista Inc. ( www.easyvista.com ), a global leader in cloud-based IT Service and Asset Management, announced today the appointment of Andrew White, an [...]]]></description>
		<wfw:commentRss>http://ratti-report.com/news-new-cmo/easyvista-floats-in-new-cmo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Trouble in Paradise? Accounts won one year ago this week</title>
		<link>http://ratti-report.com/region-south-east/trouble-in-paradise-accounts-won-one-year-ago-this-week-25/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=trouble-in-paradise-accounts-won-one-year-ago-this-week-25</link>
		<comments>http://ratti-report.com/region-south-east/trouble-in-paradise-accounts-won-one-year-ago-this-week-25/#comments</comments>
		<pubDate>Wed, 30 Jan 2013 14:41:13 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Industry: Auto]]></category>
		<category><![CDATA[Industry: Financial]]></category>
		<category><![CDATA[Industry: Pharma/Health]]></category>
		<category><![CDATA[Industry: Retail]]></category>
		<category><![CDATA[Industry: Sports]]></category>
		<category><![CDATA[Region: Mid-West USA]]></category>
		<category><![CDATA[Region: Southeast USA]]></category>
		<category><![CDATA[Region: West USA]]></category>
		<category><![CDATA[Service: Advertising]]></category>
		<category><![CDATA[Service: Media P&B]]></category>
		<category><![CDATA[Trouble in Paradise]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=11321</guid>
		<description><![CDATA[Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break. EVERYWHERE USA: So here are the accounts won one year ago this week. The chart [...]]]></description>
		<wfw:commentRss>http://ratti-report.com/region-south-east/trouble-in-paradise-accounts-won-one-year-ago-this-week-25/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Boston Medical Group Seeks CMO</title>
		<link>http://ratti-report.com/region-west-usa/boston-medical-group-seeks-cmo/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=boston-medical-group-seeks-cmo</link>
		<comments>http://ratti-report.com/region-west-usa/boston-medical-group-seeks-cmo/#comments</comments>
		<pubDate>Mon, 28 Jan 2013 19:59:44 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Industry: Pharma/Health]]></category>
		<category><![CDATA[Region: West USA]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=11432</guid>
		<description><![CDATA[Steve&#8217;s breakdown: This account is way bigger than you think. Boston Medical Group has twenty-one office locations across the United States and if you can help find their new CMO, you win!! Here&#8217;s the job description: NEWPORT BEACH, CA: The Chief Marketing Officer reports directly to the CEO and is responsible for spearheading Boston Medical Group’s patient [...]]]></description>
		<wfw:commentRss>http://ratti-report.com/region-west-usa/boston-medical-group-seeks-cmo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Sega gobbles Relic</title>
		<link>http://ratti-report.com/region-europe/sega-gobbles-relic/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=sega-gobbles-relic</link>
		<comments>http://ratti-report.com/region-europe/sega-gobbles-relic/#comments</comments>
		<pubDate>Sat, 26 Jan 2013 00:16:44 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Industry: Toys & games]]></category>
		<category><![CDATA[News: Acquisitions]]></category>
		<category><![CDATA[Region: Asia]]></category>
		<category><![CDATA[Region: Europe]]></category>
		<category><![CDATA[Region: West USA]]></category>
		<category><![CDATA[Share with AC]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=11426</guid>
		<description><![CDATA[Steve&#8217;s breakdown: Sega&#8217;s has some deep pockets and we suspect they&#8217;ll be putting them to use to market the properties of Relic. SAN FRANCISCO &#38; LONDON &#38; TOKYO: SEGA Corporation acquired all of shares of THQ Canada Inc. and some IPs owned by THQ Inc., a parent company of THQ Canada on January 24, 2013 in [...]]]></description>
		<wfw:commentRss>http://ratti-report.com/region-europe/sega-gobbles-relic/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Peer Foods buys Emge Brands</title>
		<link>http://ratti-report.com/industry-food-bev/peer-foods-buys-emge-brands/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=peer-foods-buys-emge-brands</link>
		<comments>http://ratti-report.com/industry-food-bev/peer-foods-buys-emge-brands/#comments</comments>
		<pubDate>Fri, 25 Jan 2013 22:48:11 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Industry: Food & Bev]]></category>
		<category><![CDATA[News: Acquisitions]]></category>
		<category><![CDATA[Region: Mid-West USA]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=11409</guid>
		<description><![CDATA[Steve&#8217;s breakdown: The Emge 100 year old brand is on dozens of trusted meats, cheeses and breads. They also own the Hill Billy brand and both deserve a marketing boost after this acquisition. CHICAGO, IL: Peer Foods Group, Inc. announced today it has acquired Emge Foods, LLC, a historic Indiana-based meat company specializing in retail-branded, high-quality [...]]]></description>
		<wfw:commentRss>http://ratti-report.com/industry-food-bev/peer-foods-buys-emge-brands/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>5 o&#8217;clock Friday&#8217;s Ad Land: Pitch what they want to hear</title>
		<link>http://ratti-report.com/news-op-ed/fridays-ad-land-pitch-what-they-want-to-hear/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=fridays-ad-land-pitch-what-they-want-to-hear</link>
		<comments>http://ratti-report.com/news-op-ed/fridays-ad-land-pitch-what-they-want-to-hear/#comments</comments>
		<pubDate>Fri, 25 Jan 2013 22:00:28 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Industry: For all marketers]]></category>
		<category><![CDATA[News: Op-Ed]]></category>
		<category><![CDATA[Region: Everywhere USA]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=11344</guid>
		<description><![CDATA[Steve&#8217;s breakdown: We are very excited to announce that cartoonist and CCO at Third Street, David T. Jones, has agreed to share his insights into the ad biz here on The Ratti Report. And we think these insights have a lot to do with new business. For instance, David makes a good point here. Just [...]]]></description>
		<wfw:commentRss>http://ratti-report.com/news-op-ed/fridays-ad-land-pitch-what-they-want-to-hear/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Hostess, Drakes and Dolly Madison to get new owners</title>
		<link>http://ratti-report.com/region-southwest/hostess-drakes-and-dolly-madison-to-get-new-owners/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=hostess-drakes-and-dolly-madison-to-get-new-owners</link>
		<comments>http://ratti-report.com/region-southwest/hostess-drakes-and-dolly-madison-to-get-new-owners/#comments</comments>
		<pubDate>Fri, 25 Jan 2013 19:51:38 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Blood in the Water]]></category>
		<category><![CDATA[Industry: CPG]]></category>
		<category><![CDATA[Industry: Food & Bev]]></category>
		<category><![CDATA[News: Company shake-up]]></category>
		<category><![CDATA[News: New owner or CEO]]></category>
		<category><![CDATA[News: Op-Ed]]></category>
		<category><![CDATA[Region: Southwest USA]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=9592</guid>
		<description><![CDATA[UPDATE: We&#8217;ll know what&#8217;s happening with hostess on Feb. 28th. Here&#8217;s the original post from November: Steve&#8217;s breakdown: This is either the biggest bluff I&#8217;ve seen in years or it&#8217;s the end of Hostess Brands. If it is the end, that means there will be new owners for brands such as Twinkies, Ding Dongs, Ho Ho’s, [...]]]></description>
		<wfw:commentRss>http://ratti-report.com/region-southwest/hostess-drakes-and-dolly-madison-to-get-new-owners/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bayou rum to launch this summer</title>
		<link>http://ratti-report.com/region-south-east/bayou-rum-to-launch-this-summer/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=bayou-rum-to-launch-this-summer</link>
		<comments>http://ratti-report.com/region-south-east/bayou-rum-to-launch-this-summer/#comments</comments>
		<pubDate>Fri, 25 Jan 2013 19:15:27 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Industry: Booze/Beer/Wine]]></category>
		<category><![CDATA[News: Brand launch]]></category>
		<category><![CDATA[Region: Southeast USA]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=11396</guid>
		<description><![CDATA[Steve&#8217;s breakdown: They are going to need some advertising to make this brand as successful as they plan. LACASSINE, LA: The Hornets weren&#8217;t the only ones this month to get a new name. Last week, the new distillery Louisiana Spirits in Lacassine announced that it will launch this summer both a clear, &#8220;silver&#8221; run and a spiced rum [...]]]></description>
		<wfw:commentRss>http://ratti-report.com/region-south-east/bayou-rum-to-launch-this-summer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Grant’s Whisky: Global Ad Review</title>
		<link>http://ratti-report.com/accounts-in-review/grants-whisky-global-ad-review/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=grants-whisky-global-ad-review</link>
		<comments>http://ratti-report.com/accounts-in-review/grants-whisky-global-ad-review/#comments</comments>
		<pubDate>Fri, 25 Jan 2013 15:28:42 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Accounts in Review]]></category>
		<category><![CDATA[Industry: Booze/Beer/Wine]]></category>
		<category><![CDATA[Region: Global]]></category>
		<category><![CDATA[Service: Advertising]]></category>
		<category><![CDATA[Share with AC]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=11379</guid>
		<description><![CDATA[Steve&#8217;s breakdown: The Observatory is running the pitch so get aquaited. LONDON, UK: Grant’s Whisky is in the early stages of reviewing its global above-the-line advertising account. It is understood that the brand is in early stages of speaking to agencies and holding chemistry sessions ahead of any formal agency approaches to pitch. The company [...]]]></description>
		<wfw:commentRss>http://ratti-report.com/accounts-in-review/grants-whisky-global-ad-review/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
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