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	<title>The Global Leader in New Business News for advertising agencies, public relations firms, digital shops, brand cconsultancies and media planning &#38; buying agencies</title>
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		<item>
		<title>2,089 Leads Later, The Ratti Report Turns 2</title>
		<link>http://ratti-report.com/news-op-ed/2089-leads-later-the-ratti-report-turns-2/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=2089-leads-later-the-ratti-report-turns-2</link>
		<comments>http://ratti-report.com/news-op-ed/2089-leads-later-the-ratti-report-turns-2/#comments</comments>
		<pubDate>Fri, 10 May 2013 17:42:13 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[ad]]></category>
		<category><![CDATA[Industry: For all marketers]]></category>
		<category><![CDATA[News: Op-Ed]]></category>
		<category><![CDATA[Proof!]]></category>
		<category><![CDATA[Region: Everywhere USA]]></category>
		<category><![CDATA[Share with AC]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=13408</guid>
		<description><![CDATA[Unbelievably, it was two years ago today we reported on our first lead. We had been doing it for 6 months before hand but that was just fooling around and we did it for free. But on May 10, 2011, we got serious and started a real company. Essentially, after winning dozens of new accounts [...]]]></description>
		<wfw:commentRss>http://ratti-report.com/news-op-ed/2089-leads-later-the-ratti-report-turns-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Get The Ratti Report Free</title>
		<link>http://ratti-report.com/news-op-ed/get-the-ratti-report-free/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=get-the-ratti-report-free</link>
		<comments>http://ratti-report.com/news-op-ed/get-the-ratti-report-free/#comments</comments>
		<pubDate>Thu, 02 May 2013 19:19:40 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[ad]]></category>
		<category><![CDATA[News: Op-Ed]]></category>
		<category><![CDATA[Share with AC]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=13286</guid>
		<description><![CDATA[We&#8217;ve been asked one too many times about this so we had to act. Starting May 2nd, the New Business Bureau is offering our first &#8220;Get The Ratti Report Free&#8221; referral program. For every one year subscription you refer us to, we&#8217;ll give you 3 months access to The Ratti Report for free. Now you may ask: [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Daily Practices to Winning New Business in Any Market</title>
		<link>http://ratti-report.com/news-op-ed/be-a-new-business-superstar/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=be-a-new-business-superstar</link>
		<comments>http://ratti-report.com/news-op-ed/be-a-new-business-superstar/#comments</comments>
		<pubDate>Mon, 15 Apr 2013 18:30:15 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[ad]]></category>
		<category><![CDATA[Industry: For all marketers]]></category>
		<category><![CDATA[News: Op-Ed]]></category>
		<category><![CDATA[Region: Everywhere USA]]></category>
		<category><![CDATA[Share with AC]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=10898</guid>
		<description><![CDATA[Every marketing firm wants the same thing: More new business coming in than old business going out. So long ago I decided to identify what worked and didn&#8217;t work at ever agency I came into contact with. Then I tested these ideas, programs and philosophies while directing new business at shops all over Manhattan. Now [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Proof The Ratti Report Works: #1</title>
		<link>http://ratti-report.com/region-southwest/proof-the-ratti-report-works-1/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=proof-the-ratti-report-works-1</link>
		<comments>http://ratti-report.com/region-southwest/proof-the-ratti-report-works-1/#comments</comments>
		<pubDate>Fri, 12 Apr 2013 19:03:18 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Account review predictions]]></category>
		<category><![CDATA[Accounts in Review]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[Industry: Auto]]></category>
		<category><![CDATA[Proof!]]></category>
		<category><![CDATA[Region: Southwest USA]]></category>
		<category><![CDATA[Service: Advertising]]></category>
		<category><![CDATA[Share with AC]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=12957</guid>
		<description><![CDATA[Steve&#8217;s breakdown: A few days ago I was asked &#8220;how often are Ratti Report account review predictions right on target?&#8221; The truth is, all the time but we never prove it to anybody. That ends today with our first &#8220;Proof it Works&#8221; report. Back in November we told our members how Service King wanted to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why 90 day old leads?</title>
		<link>http://ratti-report.com/accounts-in-review/why-old-new/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-old-new</link>
		<comments>http://ratti-report.com/accounts-in-review/why-old-new/#comments</comments>
		<pubDate>Fri, 01 Mar 2013 17:28:42 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Accounts in Review]]></category>
		<category><![CDATA[ad]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=5590</guid>
		<description><![CDATA[Wondering why our articles seem so old? It&#8217;s because we keep the past 90 days of news (AKA fresh new business leads) reserved for our members. The reason we do make older news available to non-members is to let folks sample our work. It&#8217;s that simple. For more information about our publication &#38; membership, go [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 o’clock Friday’s Ad Land: Pitching Big or Small</title>
		<link>http://ratti-report.com/news-op-ed/5-oclock-fridays-ad-land-pitching-big-or-small/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=5-oclock-fridays-ad-land-pitching-big-or-small</link>
		<comments>http://ratti-report.com/news-op-ed/5-oclock-fridays-ad-land-pitching-big-or-small/#comments</comments>
		<pubDate>Fri, 22 Feb 2013 22:00:28 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[ad]]></category>
		<category><![CDATA[Industry: For all marketers]]></category>
		<category><![CDATA[News: Op-Ed]]></category>
		<category><![CDATA[Region: Everywhere USA]]></category>
		<category><![CDATA[Share with AC]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=12112</guid>
		<description><![CDATA[Alright! It’s 5 o’clock on Friday and that means it’s time for our weekly installment of AdLand by cartoonist and CCO of Third Street, David T. Jones. This cartoon reminds me of a story from the early days of one of my ex-employers, M&#38;C Saatchi. They were pitching British Airways and needed to look a bit bigger. Here&#8217;s the story told [...]]]></description>
		<wfw:commentRss>http://ratti-report.com/news-op-ed/5-oclock-fridays-ad-land-pitching-big-or-small/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>FDA approves new breast cancer drug</title>
		<link>http://ratti-report.com/region-west-usa/fda-approves-new-breast-cancer-drug/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=fda-approves-new-breast-cancer-drug</link>
		<comments>http://ratti-report.com/region-west-usa/fda-approves-new-breast-cancer-drug/#comments</comments>
		<pubDate>Fri, 22 Feb 2013 21:39:56 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Industry: Pharma/Health]]></category>
		<category><![CDATA[News: Brand launch]]></category>
		<category><![CDATA[News: Legal shift]]></category>
		<category><![CDATA[Region: West USA]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=12117</guid>
		<description><![CDATA[Steve&#8217;s breakdown: The word has to get out regarding this new drug that delivers more medicine with fewer side effects. This drug, Kadcyla, is marketed by Genentech, a member of the Roche Group. SOUTH SAN FRANCISCO, CA: A first-of-a-kind breast cancer medication that targets tumor cells while sparing healthy ones has been approved by the Food [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Land of opportunity: Toy Fair 2013</title>
		<link>http://ratti-report.com/industry-toys-games/land-of-opportunity-toy-fair-2013/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=land-of-opportunity-toy-fair-2013</link>
		<comments>http://ratti-report.com/industry-toys-games/land-of-opportunity-toy-fair-2013/#comments</comments>
		<pubDate>Fri, 22 Feb 2013 19:00:27 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Industry: Toys & games]]></category>
		<category><![CDATA[News: Market shift]]></category>
		<category><![CDATA[News: Op-Ed]]></category>
		<category><![CDATA[Region: Everywhere USA]]></category>
		<category><![CDATA[Share with AC]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=12102</guid>
		<description><![CDATA[Steve&#8217;s breakdown: Having worked the floor of Toy Fair many times I can tell you the new business opportunities are in the trends not the brands. For example, as plush and tech keeps getting paired up in more and more toys, look for more experiential play stores to pop up. Here&#8217;s the Toy Fair rundown [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Regal premieres new brand: Hollywood Theaters</title>
		<link>http://ratti-report.com/industry-mediapubent/regal-premieres-new-brand-hollywood-theaters/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=regal-premieres-new-brand-hollywood-theaters</link>
		<comments>http://ratti-report.com/industry-mediapubent/regal-premieres-new-brand-hollywood-theaters/#comments</comments>
		<pubDate>Fri, 22 Feb 2013 17:21:47 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Industry: Media/Pub/Ent]]></category>
		<category><![CDATA[Industry: Retail]]></category>
		<category><![CDATA[News: Acquisitions]]></category>
		<category><![CDATA[Region: Southeast USA]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=12097</guid>
		<description><![CDATA[Steve&#8217;s breakdown: Regal operates 3 cinema brands including Regal Cinemas, United Artists Theatres and Edwards Theatres. Hollywood Theaters would be the forth and should be getting a new marketing push. KNOXVILLE, TN: Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, today announced that it has entered [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ladies night on Malibu Island</title>
		<link>http://ratti-report.com/region-mid-atlantic/ladies-night-on-malibu-island/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ladies-night-on-malibu-island</link>
		<comments>http://ratti-report.com/region-mid-atlantic/ladies-night-on-malibu-island/#comments</comments>
		<pubDate>Fri, 22 Feb 2013 16:41:24 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Industry: Booze/Beer/Wine]]></category>
		<category><![CDATA[News: Brand launch]]></category>
		<category><![CDATA[Region: Mid-Atlantic USA]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=12092</guid>
		<description><![CDATA[Steve&#8217;s breakdown: They say the brand is being supported by digital and social media marketing, and retail and on-trade activities but we suspect, to make this a truly successful launch, they will have to do consumer advertising NEW YORK:, NY: Pernod Ricard USA has introduced a new low-calorie spiced rum version of Malibu brand &#8211; Malibu [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Grey Poupon&#8217;s &#8220;Pardon Me&#8221; fail on the Oscars</title>
		<link>http://ratti-report.com/industry-food-bev/grey-poupons-pardon-me-fail-on-the-oscars/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=grey-poupons-pardon-me-fail-on-the-oscars</link>
		<comments>http://ratti-report.com/industry-food-bev/grey-poupons-pardon-me-fail-on-the-oscars/#comments</comments>
		<pubDate>Thu, 21 Feb 2013 21:33:50 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Blood in the Water]]></category>
		<category><![CDATA[Industry: Food & Bev]]></category>
		<category><![CDATA[News: Op-Ed]]></category>
		<category><![CDATA[Share with AC]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=12087</guid>
		<description><![CDATA[Steve&#8217;s breakdown: Kraft is throwing the Hail Mary on this one and it&#8217;s going to be a $1.7 million fail. I know Crispin Porter did the spot that will air one time on the Oscars but, sorry folks, this is not how you sell product and CP&#38;B knows it. So get ready to catch Sara Braun of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>CVS relaunches Gold Emblem brand</title>
		<link>http://ratti-report.com/industry-food-bev/cvs-relaunches-gold-emblem-brand/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=cvs-relaunches-gold-emblem-brand</link>
		<comments>http://ratti-report.com/industry-food-bev/cvs-relaunches-gold-emblem-brand/#comments</comments>
		<pubDate>Thu, 21 Feb 2013 20:35:32 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Industry: Food & Bev]]></category>
		<category><![CDATA[News: Brand launch]]></category>
		<category><![CDATA[Region: New England USA]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=12082</guid>
		<description><![CDATA[Steve&#8217;s breakdown: If they are going to spend all this effort to relaunch this brand, you&#8217;d think they&#8217;d put at least a few bucks of marketing behinds these 250 products &#8211; No? WOONSOCKET, RI: CVS/pharmacy is making some changes to its Gold Emblem food product line, including enhanced ingredients and new flavors, the retail pharmacy [...]]]></description>
		<wfw:commentRss>http://ratti-report.com/industry-food-bev/cvs-relaunches-gold-emblem-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Webroot locks down new CMO</title>
		<link>http://ratti-report.com/news-new-cmo/webroot-locks-down-new-cmo/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=webroot-locks-down-new-cmo</link>
		<comments>http://ratti-report.com/news-new-cmo/webroot-locks-down-new-cmo/#comments</comments>
		<pubDate>Thu, 21 Feb 2013 16:38:43 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Industry: Technology]]></category>
		<category><![CDATA[Industry: Trade/Corp]]></category>
		<category><![CDATA[News: New CMO]]></category>
		<category><![CDATA[Region: West USA]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=12076</guid>
		<description><![CDATA[Steve&#8217;s breakdown: Now that Facebook, Apple and the US government are getting hacked with more vitums on the way, Internet security is a surging category wave you should ride. And as you can see, we were on this story last month when we reported &#8220;Webroot looks to secure a new marketing chief&#8221; BROOMFIELD, CO: Webroot, a leader in [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Global Media Review takes flight at British Airways</title>
		<link>http://ratti-report.com/accounts-in-review/global-media-review-takes-flight-at-british-airways/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=global-media-review-takes-flight-at-british-airways</link>
		<comments>http://ratti-report.com/accounts-in-review/global-media-review-takes-flight-at-british-airways/#comments</comments>
		<pubDate>Thu, 21 Feb 2013 15:35:53 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Accounts in Review]]></category>
		<category><![CDATA[Industry: Travel]]></category>
		<category><![CDATA[Region: Europe]]></category>
		<category><![CDATA[Region: Global]]></category>
		<category><![CDATA[Service: Media P&B]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=12072</guid>
		<description><![CDATA[Steve&#8217;s breakdown: Some of the biggest players are in on this one but there&#8217;s still time to get in there because briefs have not been issued. LONDON, UK: British Airways is reviewing its global media planning and buying account, currently held by ZenithOptimedia. It is understood that BA is holding chemistry meetings with agencies but [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Prediction: BioLite will be the next big thing</title>
		<link>http://ratti-report.com/region-mid-atlantic/prediction-biolite-will-be-the-next-big-thing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=prediction-biolite-will-be-the-next-big-thing</link>
		<comments>http://ratti-report.com/region-mid-atlantic/prediction-biolite-will-be-the-next-big-thing/#comments</comments>
		<pubDate>Wed, 20 Feb 2013 22:38:19 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Industry: Green]]></category>
		<category><![CDATA[Industry: Home]]></category>
		<category><![CDATA[Industry: Sports]]></category>
		<category><![CDATA[Industry: Technology]]></category>
		<category><![CDATA[News: Brand launch]]></category>
		<category><![CDATA[News: Future plans]]></category>
		<category><![CDATA[Region: Mid-Atlantic USA]]></category>
		<category><![CDATA[Share with AC]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=12063</guid>
		<description><![CDATA[Steve&#8217;s breakdown: If I had a boatload of cash, I&#8217;d give it to these guys. Maybe you can help out with marketing to help save the world and make some serious coin! BROOKLYN, NY: Former design engineer Jonathan Cedar thinks he&#8217;s figured out a market-based solution to address health and energy needs in developing countries. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Post Office to launch apparel line</title>
		<link>http://ratti-report.com/region-mid-atlantic/post-office-to-launch-apparel-line/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=post-office-to-launch-apparel-line</link>
		<comments>http://ratti-report.com/region-mid-atlantic/post-office-to-launch-apparel-line/#comments</comments>
		<pubDate>Wed, 20 Feb 2013 20:00:54 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Industry: Fashion/Beauty]]></category>
		<category><![CDATA[Industry: ORG/GOV/EDU]]></category>
		<category><![CDATA[News: Brand launch]]></category>
		<category><![CDATA[Region: Mid-Atlantic USA]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=12058</guid>
		<description><![CDATA[Steve&#8217;s breakdown: A campaign starting with &#8220;Neither Rain, Nor Snow, Nor Sleet, Nor Gloom of Night&#8221; seems like a great start to an apparel line. No word on the ad agency handling the launch in 2014. WASHINGTON, DC: Move over Northface, The U.S. Postal Service is dropping Saturday mail delivery and picking up a new line of clothing. On Tuesday, USPS announced [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cape Air takes off with new CEO</title>
		<link>http://ratti-report.com/news-new-owner-or-ceo/cape-air-takes-off-with-new-ceo/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=cape-air-takes-off-with-new-ceo</link>
		<comments>http://ratti-report.com/news-new-owner-or-ceo/cape-air-takes-off-with-new-ceo/#comments</comments>
		<pubDate>Wed, 20 Feb 2013 19:04:18 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Industry: Travel]]></category>
		<category><![CDATA[News: New owner or CEO]]></category>
		<category><![CDATA[Region: New England USA]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=12053</guid>
		<description><![CDATA[Steve&#8217;s breakdown: On March 18th, Cape Air will have the only female airline president in North America. We suspect she&#8217;ll be making her mark on this airline right out of the gate. HYANNIS, MA: Cape Air‘s Board of Directors announced the appointment of Linda Markham as President and Chief Administrative Officer (CEO) effective on March 18, 2013. Preceding [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who&#8217;s handling Post Sesame Street cereals?</title>
		<link>http://ratti-report.com/region-mid-atlantic/whos-handling-post-sesame-street-cereals/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=whos-handling-post-sesame-street-cereals</link>
		<comments>http://ratti-report.com/region-mid-atlantic/whos-handling-post-sesame-street-cereals/#comments</comments>
		<pubDate>Wed, 20 Feb 2013 18:33:21 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Industry: Food & Bev]]></category>
		<category><![CDATA[News: Brand launch]]></category>
		<category><![CDATA[Region: Mid-Atlantic USA]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=12049</guid>
		<description><![CDATA[Steve&#8217;s breakdown: Post has O&#38;M as a roster agency but no one is taking responsibility for the Post Sesame Street cereals. Is it worth a call? It&#8217;s at least looking into . . . PARSIPPANY, NJ: For years, toddlers have started their mornings watching Elmo and Cookie Monster on &#8220;Sesame Street.&#8221; Now they can also [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New CMO &amp; CIO at Philadelphia Insurance Companies</title>
		<link>http://ratti-report.com/news-new-cmo/new-cmo-cio-at-philadelphia-insurance-companies/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=new-cmo-cio-at-philadelphia-insurance-companies</link>
		<comments>http://ratti-report.com/news-new-cmo/new-cmo-cio-at-philadelphia-insurance-companies/#comments</comments>
		<pubDate>Wed, 20 Feb 2013 18:09:23 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Industry: Financial]]></category>
		<category><![CDATA[News: New CMO]]></category>
		<category><![CDATA[News: New people of interest]]></category>
		<category><![CDATA[Region: Mid-Atlantic USA]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=12043</guid>
		<description><![CDATA[Steve&#8217;s breakdown: Between the CMO promotion and the new CIO, we believe PIC is going to be moving on digital communications plans. BALA CYNWYD, PA: Philadelphia Insurance Companies announced the promotion of Brian O’Reilly from senior vice president of marketing to executive vice president and chief marketing officer. He succeeds Robert O’Leary, who was appointed [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Diplomat Specialty Pharmacy prescribes new marketing head</title>
		<link>http://ratti-report.com/news-new-cmo/diplomat-specialty-pharmacy-prescribes-new-marketing-head/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=diplomat-specialty-pharmacy-prescribes-new-marketing-head</link>
		<comments>http://ratti-report.com/news-new-cmo/diplomat-specialty-pharmacy-prescribes-new-marketing-head/#comments</comments>
		<pubDate>Wed, 20 Feb 2013 16:40:49 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Industry: Pharma/Health]]></category>
		<category><![CDATA[Industry: Retail]]></category>
		<category><![CDATA[News: New CMO]]></category>
		<category><![CDATA[Region: Mid-West USA]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=12037</guid>
		<description><![CDATA[Steve&#8217;s breakdown: This is a different kind of pharmacy that is more about care than retail. They have locations in Flint and Grand Rapids, MI; Chicago, IL; Ft. Lauderdale, FL; and Ontario, Canada. FLINT, MI: Diplomat Specialty Pharmacy has hired a former information technology executive as its director of marketing. The company announced Wednesday the appointment [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sky Bet goes all in on advertising review</title>
		<link>http://ratti-report.com/industry-mediapubent/sky-bet-goes-all-in-on-advertising-review/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=sky-bet-goes-all-in-on-advertising-review</link>
		<comments>http://ratti-report.com/industry-mediapubent/sky-bet-goes-all-in-on-advertising-review/#comments</comments>
		<pubDate>Wed, 20 Feb 2013 15:45:25 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Accounts in Review]]></category>
		<category><![CDATA[Industry: Hotel/Casino]]></category>
		<category><![CDATA[Industry: Media/Pub/Ent]]></category>
		<category><![CDATA[Industry: Toys & games]]></category>
		<category><![CDATA[Region: Europe]]></category>
		<category><![CDATA[Service: Advertising]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=12033</guid>
		<description><![CDATA[https://vimeo.com/49609060 Steve&#8217;s breakdown:&#8221;Agencies are vying to gain a place on the BSkyB roster after Sky Bet, its gambling division, put its advertising account up for pitch.&#8221; ISLEWORTH, UK: Sky Bet: has worked with WCRS, which created the ‘excitement of uncertainty’ TV spot The company has approached both roster and non-roster agencies to invite them to pitch [...]]]></description>
		<wfw:commentRss>http://ratti-report.com/industry-mediapubent/sky-bet-goes-all-in-on-advertising-review/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Whirlpool signs Safeway CMO to board</title>
		<link>http://ratti-report.com/region-mid-west/whirlpool-signs-safeway-cmo-to-board/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=whirlpool-signs-safeway-cmo-to-board</link>
		<comments>http://ratti-report.com/region-mid-west/whirlpool-signs-safeway-cmo-to-board/#comments</comments>
		<pubDate>Wed, 20 Feb 2013 00:01:40 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Industry: Home]]></category>
		<category><![CDATA[News: New people of interest]]></category>
		<category><![CDATA[Region: Mid-West USA]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=12029</guid>
		<description><![CDATA[Steve&#8217;s breakdown: We don&#8217;t usually report on Board member news but this time is different. Safeway&#8217;s CMO is now on the Whirlpool board of directors. Will this trigger a marketing review? Well, there has to be some reason why she got the job. BENTON HARBOR, MI: Whirlpool Corporation (NYSE:WHR) announced today the appointment of Diane Dietz, executive vice [...]]]></description>
		<wfw:commentRss>http://ratti-report.com/region-mid-west/whirlpool-signs-safeway-cmo-to-board/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>National Electrical Manufacturers Association PR in review</title>
		<link>http://ratti-report.com/industry-orggovedu/national-electrical-manufacturers-association-pr-in-review/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=national-electrical-manufacturers-association-pr-in-review</link>
		<comments>http://ratti-report.com/industry-orggovedu/national-electrical-manufacturers-association-pr-in-review/#comments</comments>
		<pubDate>Tue, 19 Feb 2013 20:17:21 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Accounts in Review]]></category>
		<category><![CDATA[Industry: ORG/GOV/EDU]]></category>
		<category><![CDATA[Industry: Trade/Corp]]></category>
		<category><![CDATA[Region: Southeast USA]]></category>
		<category><![CDATA[Service: Public Relations]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=12021</guid>
		<description><![CDATA[Steve&#8217;s breakdown: There&#8217;s only a couple of days left to show interest so get on that. The RFP is due March 7th. Chuck Konigsberg, VP for strategy and policy, is point of contact: chuck.konigsberg@nema.org ARLINGTON, VA: The Virginia-based trade group for electrical equipment manufacturers is on the hunt for a PR firm to develop a [...]]]></description>
		<wfw:commentRss>http://ratti-report.com/industry-orggovedu/national-electrical-manufacturers-association-pr-in-review/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Staples looks to consolidate account: RFP Issued</title>
		<link>http://ratti-report.com/accounts-in-review/staples-looks-to-consolidate-account-rfp-issued/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=staples-looks-to-consolidate-account-rfp-issued</link>
		<comments>http://ratti-report.com/accounts-in-review/staples-looks-to-consolidate-account-rfp-issued/#comments</comments>
		<pubDate>Tue, 19 Feb 2013 19:46:36 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Accounts in Review]]></category>
		<category><![CDATA[Industry: Home]]></category>
		<category><![CDATA[Industry: Retail]]></category>
		<category><![CDATA[Industry: Trade/Corp]]></category>
		<category><![CDATA[Region: New England USA]]></category>
		<category><![CDATA[Service: Advertising]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=12018</guid>
		<description><![CDATA[Steve&#8217;s breakdown: We suspect the Office Depot/Max merger is going to throw a wrench into the works but make sure your agency creds are over at SRI anyway. They are handling the pitch. FRAMINGHAM, MA: Staples has circulated a request for proposals in an effort to consolidate all of the company&#8217;s communications efforts, sources said. Staples&#8217; roster shops [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Office Depot merger with Office Max = opportunity</title>
		<link>http://ratti-report.com/region-south-east/office-depot-merger-with-office-max-opportunity/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=office-depot-merger-with-office-max-opportunity</link>
		<comments>http://ratti-report.com/region-south-east/office-depot-merger-with-office-max-opportunity/#comments</comments>
		<pubDate>Tue, 19 Feb 2013 18:00:13 +0000</pubDate>
		<dc:creator>Steve Ratti</dc:creator>
				<category><![CDATA[Industry: Home]]></category>
		<category><![CDATA[Industry: Retail]]></category>
		<category><![CDATA[Industry: Trade/Corp]]></category>
		<category><![CDATA[News: Acquisitions]]></category>
		<category><![CDATA[News: Financial news leak]]></category>
		<category><![CDATA[Region: Mid-West USA]]></category>
		<category><![CDATA[Region: Southeast USA]]></category>
		<category><![CDATA[Share with AC]]></category>

		<guid isPermaLink="false">http://ratti-report.com/?p=12011</guid>
		<description><![CDATA[Steve&#8217;s breakdown: Clearly, this is a big deal but it goes beyond Office Depot and Max. How about marketing reactions from: Staples, Inc. - Ikon Office Solutions, Inc. - United Stationers Inc. Vistaprint USA, Inc. - FedEx Office - Red Thread - Best Buy Co., Inc. And to a lesser extent: RadioShack Corporation &#8211; The Target Corporation &#8211; Amazon.com, Inc. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
