Florida’s citrus promotion juggernaut is looking for PR firms to promote Florida oranges, grapefruit and juices in Canada and Europe.
The state’s Department of Citrus an RFPs for agencies capable of operating throughout France, Europe, the UK, and Belgium and the Netherlands with significant experience in consumer PR and fresh produce accounts.
The DOC plans to award four one-year contracts worth about 175,000 euros per year.
Edelman nabbed the DOC’s PR account after a review last year, taking a significant portion of the business controlled for years by Golin.
Citrus is a $10B industry for the Sunshine State, challenged in recent years by damaged crops and a consumer decline in consumption of orange juice.
Dealine for proposals is April 4.