Brand Sale at A&P
Steve’s breakdown: Brands like A&P, Pathmark, Waldbaum’s, Super Fresh, Food Basics and Best Cellars as well as private label brands like America’s Choice, Woodson & James, Green Way, Jane Parker, Via Roma and Live Better are all up for sale. Once sold, they will be needing marketing representation.
EVERYWHERE, USA: As the newly hired intellectual property disposition and sales agent of the Great Atlantic & Pacific Tea Co. (A&P), Hilco Streambank is offering interested buyers all intellectual property associated with the A&P, Pathmark, Waldbaum’s, Super Fresh, Food Basics and Best Cellars retail banners, as well as private label product brands like America’s Choice, Woodson & James, Green Way, Jane Parker, Via Roma, and Live Better.
The bid deadline for the sale, which is being conducted as part of A&P’s Chapter 11 bankruptcy protection process, is Nov. 19 at 5:00 p.m.
“The A&P banners, trademarks and brands have longstanding and strong recognition by consumers in the Northeast, as well as other markets throughout the country,” noted David Peress, EVP of Hilco Streambank. “A&P offers a robust portfolio of private label brands across multiple categories, with innovative formulations and labeling, accompanied by rich content including signage, websites and videos.”
A&P previously operated 297 stores under its various banners throughout New Jersey (103), New York (135), Pennsylvania (34), Connecticut (14), Delaware (nine), and Maryland (two). Many of these locations have been sold in recent auctions to such competing regional operators as Stop & Shop, Acme Markets and Key Food, while unsold stores are slated to close by Thanksgiving.