Launching a multi-channel network: Fullscreen
Steve’s breakdown: It looks like a crowd-sourced entertainment channel with some original programing. We’ll know more once they launch but either way, they are going to have to get the word out. The new CMO, Jason Klarman, is the contact.
LOS ANGELES, CA: Multi-platform prodco and multi-channel network Fullscreen announced today that it has hired Jason Klarman as its first-ever chief marketing officer.
Klarman is a cable TV vet who has done stints at Trio, Bravo and Fox News. Most recently, he was president of Hashtag Media Ideas, a consulting firm specializing in marketing and content strategies for digital-first companies. Prior to that, he was president of Oxygen Media, where he spearheaded the re-launch of the brand with such shows as “The Glee Project,” “Tori & Dean: Home Sweet Hollywood,” “Best Ink” and “Preachers of LA,” growing the network’s female 18-34 target audience by over 50% and more than doubling its profitability.
At Fullscreen, Klarman will lead the company’s integrated marketing efforts for its multi-platform content, as well as merchandise and live event franchises such as “Fullscreen Live: Girls Night In,” which just wrapped a 20-date cross-country tour.
Klarman’s hire comes as Fullscreen prepares to release its first narrative feature length film “The Outfield,” starring Nash Grier and Cameron Dallas, which will premiere exclusively on iTunes on Nov. 10. The company has also partnered with Legendary Digital Media on a reboot of Sid & Marty Krofft’s campy ’70s series “Electra Woman and Dyna Girl,” starring Grace Helbig and Hannah Hart, and Rooster Teeth, the Austin-based production company and multi-channel network it purchased last year, will debut its first feature film “Lazer Team” on new subscription service YouTube Red next year.