Steve’s breakdown: I’ve never seen this but the RFP for this account has a spread sheet of the entire budget of $1.5 million. This makes me think that this would be a pleasurable account to manage. Check it out here.
TAHOE CITY, CA: The North Lake Tahoe Association and Visitors Bureau are soliciting a Request for Proposals (RFP) with the intent of establishing an agency of record for advertising and marketing services on behalf of the Marketing Cooperative.
The RFP has officially been released with qualified proposals due Monday, April 16, 5 p.m. The new agency contract will start July 1, 2012.
The successful firm shall assist in the planning, development, creation and execution of various marketing and advertising programs in support of the established goals of the Organization, including advertising, brand development, electronic production, print production, graphic/website design, market research and new initiatives. The agency of record will be contracted for a three-year period.