BtoB Lead: BFS Capital Appoints Ken Murray as CMO
Steve’s breakdown: They’re saying he’ll be responsible for customer acquisition and loyalty marketing efforts to drive growth for BFS Capital, including demand generation, communications, marketing analytics, digital, channel development and brand management. There’s your pitch!
CORAL SPRINGS, FL: BFS Capital (“BFS”), a leading technology-enabled small business financing platform, announced today that it has appointed Ken Murray as its chief marketing officer. Mr. Murray is responsible for customer acquisition and loyalty marketing efforts to drive growth for BFS Capital, including demand generation, communications, marketing analytics, digital, channel development and brand management. With more than 25 years of leadership experience in financial services, Mr. Murray is a recognized thought leader in marketing execution and digital transformation.
“We’re thrilled to welcome Ken aboard to lead our marketing efforts,” said Marc Glazer, CEO and co-founder of BFS. “Ken’s vast knowledge of the entire marketing landscape, digital marketing, customer experience and other strategic skillsets will play an integral role in our next phase of growth. Our mission continues to be focused on responsibly serving small businesses and with the addition of Ken, we fully intend to drive this momentum further into 2016 and beyond.”
BFS is focused on moving forward with the transformation that began in 2015. In July, the company hit the $1 billion milestone in total financings to small businesses and in September the organization rebranded with a new logo, website and name change.
“I’m truly excited for this opportunity to help guide a brand that is an industry leader,” said Mr. Murray. “I’ll be focused on applying my knowledge to the BFS market and on growing the company’s relationships with business owners, investors and industry partners.”
About Ken Murray
Prior to his new position, Mr. Murray served as Head of Digital Products for Farmers Insurance Group in Wilmington, Delaware and Los Angeles, as well as Vice President of Marketing for 21st Century Insurance. Earlier, he was Chief Marketing Officer for J.G. Wentworth, where he was twice nominated for Marketer of the Year by the Direct Response Marketing Association. He also served for 12 years at MBNA America and MBNA Europe, where he held leadership roles in digital marketing, product development and product management. He started his career as a journalist, working at newspapers in Connecticut and Florida before starting his financial services career at Barnett Banks, Inc.
Mr. Murray has a BA in English from the University of Delaware and an MBA with concentrations in finance and economics from the University of Florida.
About BFS Capital
BFS Capital champions the long-term growth and prosperity of small businesses by providing timely, flexible financing solutions. BFS’s leading small business financing platform leverages customized underwriting and proprietary algorithms to fund up to $2 million for businesses in all 50 states and Canada, and through its affiliate, Boost Capital, in the United Kingdom. Since 2002, BFS has provided more than $1 billion in total financing to small businesses across more than 400 industries. Headquartered in South Florida with additional offices in New York, California and Georgia, BFS is an accredited BBB company with an A+ rating. For more information, please visit www.bfscapital.com.