Expect the new CMO at Cushman & Wakefield to make some noise
Steve’s breakdown: The new guy has worked at consulting firm Mercer, Cigna, investment firm T. Rowe Price and food conglomerate Quaker Oats
NEW YORK, NY: Cushman & Wakefield announced the hiring of Michael Daley as global chief marketing officer, in the latest personnel move tied to the brokerage’s $2 billion merger with DTZ last year.
Daley, who will report to Cushman global president Tod Lickerman, previously advised the brokerage during its integration with DTZ and has since “helped shape the strategy and structure of the global marketing and communications team,” Cushman said in a statement.
He will now lead that team in a full-time capacity, the brokerage said, and will be based in New York.
Daley has previously served as chief marketing and sales officer at human resources consulting giant Mercer, and also served in various executive capacities at health care organization Cigna, investment firm T. Rowe Price and food conglomerate Quaker Oats Co.
Daley’s “global team will enable our client relationships and drive demand” for Cushman & Wakefield’s services, Lickerman said in a statement.
The brokerage’s $2 billion merger with commercial real estate services firm DTZ closed in September. The firm has seen layoffs and personnel moves in several departments since the deal — with Cushman’s marketing and research departments seeing up to 250 people let go, including around 40 positions cut in New York.