Is Another Broken Egg Cafe hiring an agency
Steve’s breakdown: In the company statement, they say the new CMO will be responsible for outside agency relationships. As far as I can see, they don’t have any relationships. That’s your cue to pitch!
MIRAMAR BEACH, FL: Another Broken Egg of America, Inc. (ABEA), one of the nation’s fastest growing breakfast and brunch restaurant concepts, today announced the appointment of Jan Barnett as the company’s new chief marketing officer. Additionally, Another Broken Egg has named Joanne Patterson as its new general counsel.
Ms. Barnett will be responsible for the development and execution of the brand’s marketing strategies, product innovation, overseeing the company’s internal marketing, R&D and creative teams as well as all outside marketing agencies.
Ms. Barnett brings over 35 years of leadership in consumer driven marketing and product innovation. She has extensive experience building teams to develop and execute against strategies that increase brand awareness and drive profitable sales and traffic growth for several national restaurant brands.
Before joining Another Broken Egg Cafe, Ms. Barnett served as vice president of marketing for Colorado-based The Egg & I Restaurants where she helped grow the brand from 30 restaurants to over 115 restaurants in less than 5 years. Prior to her position with The Egg & I, Ms. Barnett served as president of Integer QSR, where she led a team responsible for calendar planning; consumer insight development; media planning; advertising, sports sponsorship negotiation, and promotion development on behalf of over 1300 McDonald’s restaurants. Prior to her work on McDonald’s, Ms. Barnett served as a partner and vice president for Foote, Cone & Belding where she guided strategic planning and marketing execution for hundreds of Taco Bell restaurants throughout the U.S.
“Another Broken Egg Cafe is in the midst of an accelerated growth plan which requires a seasoned leadership team to take our brand to new heights,” said Kevin Armantrout, chief operating officer for Another Broken Egg of America, Inc. “We are excited to add Jan Barnett to our team. She is an ideal fit for our brand and brings with her extensive experience in the breakfast and brunch category as well as a strong depth of branding and franchising experience that will further position us for the tremendous growth we have planned in 2016 and beyond.”
Another Broken Egg of America, Inc. also named Joanne Patterson as its new general counsel. Ms. Patterson brings more than 11 years of legal experience to Another Broken Egg Cafe.
With an undergraduate degree from the University of Alabama and a law degree from Tulane University, Ms. Patterson is a seasoned executive in the franchise industry having most recently served as legal counsel for Smoothie King Franchises, Inc. She has extensive experience in franchising law, corporate law, employment law, mergers & acquisitions, commercial real estate, vendor contracts, and marketing compliance.
“We are fortunate to have a leader of Joanne Patterson’s caliber join our team,” said Another Broken Egg of America, Inc.’s chief executive officer, Ron Green. “Her talents and franchising experience will elevate our ability to navigate in a rapidly changing legal landscape in order to achieve superior results for our brand.”
For more information about Another Broken Egg Café, visit www.anotherbrokenegg.com.
Founded by Ron E. Green in 1996, the Miramar Beach, Florida based Another Broken Egg of America, Inc. concept is an upscale breakfast, brunch and lunch restaurant that provides an alluring, diversified menu at affordable prices. There are over 50 Another Broken Egg Cafe locations throughout the United States with dozens more in development. For more information about franchising opportunities, please visit http://www.anotherbrokenegg.com/franchising.