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Steve’s breakdown: One wonders why this position never existed before considering the huge amount of work she now has to do. The job description is as follows: “In this new position, Ms. Baer will define and develop J.P. Morgan Asset Management’s retirement client experience, leveraging the vast intellectual capital and resources of the firm to create tailored solutions that address the specific needs of each client segment. She will also be responsible for developing a retirement brand and positioning and integrating this brand with other lines of business across J.P. Morgan Chase.” As for the opportunity for agencies, send her “virtual oxygen” until she comes up for air. I’m sure she’ll appreciate it.
NEW YORK, NY: Continuing its significant investment in building out its Retirement business, J.P. Morgan Asset Management today announced that it has hired Benji Baer as Managing Director and Chief Marketing Officer. Ms. Baer will report to Richard Chambers, Chief Marketing Officer for J.P. Morgan Investment Management Americas and serve as a member of the senior management team for Michael Falcon, Head of Retirement for J.P. Morgan Asset Management. Ms. Baer joins J.P. Morgan from Legg Mason, where she was Head of Americas Marketing.
NEW YORK, NY: Continuing its significant investment in building out its Retirement business, J.P. Morgan Asset Management today announced that it has hired Benji Baer as Managing Director and Chief Marketing Officer. Ms. Baer will report to Richard Chambers, Chief Marketing Officer for J.P. Morgan Investment Management Americas and serve as a member of the senior management team for Michael Falcon, Head of Retirement for J.P. Morgan Asset Management. Ms. Baer joins J.P. Morgan from Legg Mason, where she was Head of Americas Marketing.
In this new position, Ms. Baer will define and develop J.P. Morgan Asset Management’s retirement client experience, leveraging the vast intellectual capital and resources of the firm to create tailored solutions that address the specific needs of each client segment. She will also be responsible for developing a retirement brand and positioning and integrating this brand with other lines of business across J.P. Morgan Chase.
“We are very pleased to have Benji on board as we develop a new retirement strategy and build communication programs to create greater awareness and deliver insights and investment solutions,” said Richard Chambers. ”We are confident that Benji’s expertise will help us succeed in defining a relevant and compelling retirement proposition.”
“Providing a new generation of retirees with options that will strengthen retirement security has never been more important, and having a dedicated, veteran marketing executive like Benji on our team will be a tremendous advantage as we increase our visibility in this market,” said Michael Falcon.
Prior to her career at Legg Mason, Ms. Baer held a series of senior marketing roles at Alliance Bernstein where she led marketing strategy, global marketing communications, public relations and campaign planning from 1993 through 2004. Benji has a B.A. in Economics from Tufts University, and studied at L’Institut d’Etudes de Politiques in Paris, France. She currently serves on The Center for Corporate Reputation Management’s Advisory Council at Drexel University’s LeBow College of Business.
About J.P. Morgan Asset Management
J.P. Morgan Asset Management, with assets under supervision of approximately $1.9 trillion and assets under management of$1.3 trillion (as of March 31, 2011), is a global leader in investment management. J.P. Morgan Asset Management’s clients include institutions, retail investors and high-net worth individuals in every major market throughout the world. J.P. Morgan Asset Management offers global investment management in equities, fixed income, real estate, hedge funds, private equity and liquidity. JPMorgan Chase & Co. (NYSE: JPM), the parent company of J.P. Morgan Asset Management, is a leading global asset management firm with assets of approximately $2.1 trillion and operations in more than 60 countries. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.com.
