Metromile revving up their marketing team
Steve’s breakdown: Pay-per-mile car insurance company has picked-up ex-P&G exec and we expect them to turn up the heat on the likes of Geico, Progressive and the rest.
SAN FRANCISCO, CA: Today, Metromile, a pioneer in pay-per-mile car insurance in the United States, announced that Raquel Rozas has joined the company’s marketing team as Head of Brand and Product Marketing.
Raquel, a former Procter & Gamble executive, brings more than 10 years of brand experience from senior marketing roles working with brands including Secret® and Tide®. She oversaw the transformation of P&G’s laundry category with the launch of Tide PODSTM, the biggest launch for Tide® since the debut of Tide Liquid in 1984. Most recently, as the Associate Brand Director for front-end innovation, Raquel was in charge of leading disruptive technologies and business models for P&G’s Global Fabric Care business.
“Raquel has taken age-old brands like Tide and reinvented them with the launch of products like Tide PODSTM, delivering top-line growth on a multi-billion dollar business,” said James Moorhead, CMO at Metromile. “This experience will prove valuable as we look to the future at Metromile- challenging the stagnant car insurance industry and delivering significant savings and benefits to our customers.”
“Metromile is shaking up the car insurance industry and offers incredible value to consumers in both savings and technology,” said Raquel Rozas, Head of Brand at Metromile. “Metromile’s benefits beyond insurance including street sweeping alerts, mechanical insights and GPS give it a competitive advantage that I am excited to share with consumers.”
Raquel began her career in engineering working with start-ups. She has a Master’s degree in Electrical Engineering and received her MBA from the Kellogg School of Management.
Metromile is revolutionizing car insurance through technology. By offering affordable, transparent pricing based on the miles you actually drive, data to optimize how you use your car, and instant access to detailed vehicle diagnostics, Metromile is transforming car insurance — and car ownership — to be more intelligent, seamless, and accessible than ever before. Metromile is expanding across the US, and currently empowering drivers in California, Illinois, New Jersey, Oregon, Pennsylvania, Virginia and Washington. Metromile is headquartered in San Francisco. For more information, visit metromile.com.