Summer Infant with new CMO but no agency
Steve’s breakdown: The new CMO is tasked with sharpening their efforts on core brands such as Summer® and Born Free®. If this is the case, an increase in marketing is in order. As of press time, they do not have a creative AOR.
WOONSOCKET, RI: Summer Infant, Inc. (NASDAQ: SUMR), a global leader in premium juvenile products, today announced that it has hired Elizabeth Jackson as Chief Marketing Officer on a full-time basis, effective April 1, 2013. Jackson has been working with Summer Infant part-time as Interim Chief Marketing Officer since July 2011. She will report directly to President and Chief Executive Officer Jason Macari.
“Elizabeth brings talent, creativity and deep industry experience to her new role as our full-time Chief Marketing Officer as we sharpen our focus on building awareness of our core brands,” said Macari. “In addition to her marketing work with large companies with strong brands, including Proctor & Gamble (Pampers), Dunkin Brands and Gillette, Elizabeth has deep experience in the juvenile products market with companies such as The First Years, Dorel, Playtex, Regal & Lager, and Prenatal Cradle. Elizabeth’s appointment completes our executive team and we are now well-positioned to execute our growth strategy, including increasing awareness and sales of our core brands — Summer® and Born Free® — through a more aggressive marketing strategy. We look forward to Elizabeth’s expanded role and her continued contributions.”
Prior to joining Summer Infant, Jackson was President of Sedna Marketing Partners, LLC, a company she founded in 2004 to provide consulting services to clients ranging from small startups to Fortune 100 companies. In 2009, Jackson was awarded Providence Business Journal’s “40 Under Forty” award. From 2002 to 2004, Jackson served as Vice President, Brand Development, Insights & Planning at The First Years, where she was responsible for brand identity, consumer relationship (advertising, website, promotion, packaging, call center), insights (trends, consumer, and new product development market research), and corporate and marketing strategic planning. From 1993 to 2001, Jackson served in various senior marketing and brand manager roles at companies including Proctor & Gamble, Campbell Soup, and Questia Media. She received a BA from Princeton University and an MBA from INSEAD in Europe.
About Summer Infant, Inc.
Based in Woonsocket, Rhode Island, the Company is a designer, marketer and distributor of branded durable juvenile health, safety and wellness products (for ages 0-3 years), which are sold principally to large U.S. retailers. The Company currently sells proprietary products in a number of different categories, including nursery audio/video monitors, safety gates, durable bath products, bed rails, nursery products, booster and potty seats, swaddling blankets, bouncers, travel accessories, highchairs, swings, nursery furniture, infant feeding products, and car seats. For more information about the Company, visit the website: www.summerinfant.com.
ACLink: Summer Infant, Inc.