Steve’s breakdown: This ex-PepsiCo executive will most likely bring new changes to the kids retailer. She will be responsible for brand strategy, e-commerce, CRM, creative services, public relations, social media and visual merchandising.
SECAUCUS, NJ: The Children’s Place Retail Stores, Inc., the largest pure-play children’s specialty apparel retailer in North America, today announced the appointment of Lori Tauber Marcus as Senior Vice President, Chief Marketing Officer, effective November 16, 2011. She will be responsible for brand strategy, e-commerce, CRM, creative services, public relations, social media and visual merchandising. She will report directly to Jane Elfers, President and Chief Executive Officer.
Ms. Tauber Marcus, 49, has 27 years of broad-based marketing experience. She spent 24 years with PepsiCo in marketing positions of increasing responsibility, culminating in her appointment as Senior Vice President, Marketing Activation for PepsiCo Beverages, North America. Her previous PepsiCo experience included responsibility for global strategic initiatives, product innovation, and strategy in their beverage, food service and entertainment divisions. She earned her BS degree in Marketing from the Wharton School of Business at the University of Pennsylvania.
“Lori has a proven track record of developing and building global brands,” commented Jane Elfers. “She is a key addition to our senior leadership team and I look forward to partnering with her to build The Children’s Place brand.”
About The Children’s Place Retail Stores, Inc.
The Children’s Place is the largest pure-play children’s specialty apparel retailer in North America. The Company designs, contracts to manufacture and sells fashionable, high-quality merchandise at value prices, primarily under the proprietary “The Children’s Place” brand name. As of July 30, 2011, the Company operated 1,060 stores and an online store at www.childrensplace.com .