Zootly moves in an ad exec as CMO
Steve’s breakdown: The moving services APP, Zootly, has hired Steven Hardwick who’s been President of Grey Advertising and Strawberry Frog. This background makes us expect some major shifts in marketing.
This is a good time to get in there.
NEW YORK, NY: Zootly, a technology company transforming the moving and logistics industry, announced today that it has added Steven Hardwick as its new Chief Marketing Officer and Board Member.
Steve Hardwick has spent the last 30 years as an integrated marketer. He has been the President of three New York agencies, executed several very famous campaigns and has spent the last four years working with private investment to buy, build or fix the marketing operations for several companies. Mr. Hardwick was recruited by York Capital in 2013 to run marketing operations for all consumer-facing companies in the portfolio. His work on the overhaul of the factoring company, Novation Settlement Solutions, led to marketing effectiveness and efficiencies that reached all-time highs for the 15-year old company. He also brought back Smith Brother’s from near extinction and introduced it to a whole new generation. In 2012, Steve worked for Carriage House Partners to build a marketing technology company using proprietary technology to drive scale and efficiency into traditional marketing methods.
During his distinguished advertising career, Steve excelled in every major facet of the business: global holding companies, large international agencies, cross-channel integration and multi-channel creative boutiques through his leadership positions as President, Eastern Region for Fleishman Hillard, President of Grey Advertising and President of Strawberry Frog to name a few.
“We are pleased to welcome Steve to the executive team of Zootly and to the Board. As we change consumer behavior in the moving and logistics industry, we are confident that Steve’s expertise will play a key role in driving Zootly’s collaborative economy business model and greatly improving consumer experience,” said George Colwell, Zootly’s CEO. “We look forward to leveraging Steve’s experience in brand building and creative marketing as we continue to gain great momentum for Zootly and its unique services.”
Traditional moving services require a multi-hour booking reserved days, weeks and even months in advance. By contrast, Zootly, launched in 2015, simplifies the moving experience dramatically by deploying vehicles and staff whenever needed via the Zootly website or the Zootly app. Residential or commercial customers can then track movers, delivery teams and trucks from their phones to get instant updates. Businesses benefit from these services, which allow them to complete business moves or deliver their products or equipment efficiently without the costly overhead of owning trucks and employing delivery crews. Movers benefit from the Zootly service because it significantly reduces their sales and marketing costs for acquiring new customers, and filling their underutilized trucks. Zootly moves within a 100-mile radius of Manhattan.
Customers simply go to the Zootly website — www.zootly.com — or download the Zootly application, answer a few questions, receive an estimate, set up the pick-up, track the delivery or move, and then pay through Zootly.