Steve’s breakdown: Here another fun assignment contest, this time for Campbel;l’s Go. The deadline is December 9th, 2012. Get all the contest/pitch info here.
CAMDEN, NJ: Whether you’re innocent, a jester, an intellectual master, a social butterfly, a lover or an explorer, Campbell’s Go™ has a soup to match your personality and adventurous appetite.
Campbell’s Go™ comes in six flavors that are inspired by global take out foods (Not your mom’s take out-sorry mom, Love you!) These soups are packaged in convenient, microwavable pouches and the six varieties are perfect for people who want take out taste in minutes.
Campbell’s Go™ recently launched a Facebook page intended to create a deeper connection with our consumers by showcasing the brand personality through the personification of our six soups in a sit-com style ensemble. Your goal will be to bring these characters to life. You will use the actual package (or files provided in the assets) to personify the product. Think of this video as a pilot episode to what will eventually unfold into a larger series of webisodes.
You have :60 seconds to 2:00 to introduce at least two characters in this episode. We can’t wait to meet them!
As always, make sure to read the creative brief and assignment guidelines for all the important details!
Deadline: December 9th, 2012