Tiffany & Co. signs licensing agreement with Coty
Steve’s breakdown: It sounds like this new Tiffany fragrance line will be in the same portfolio as Coty’s Beyoncé fragrance. I would check out both sides of this equation to find out who’s handling advertising.
NEW YORK, NY: Tiffany & Co. has come up with a new way to showcase its brand and it has nothing to do with jewelry.
The retailer announced it has entered into an agreement with Coty for the development, production and distribution of a new line of Tiffany fragrances for both women and men, to be sold at Tiffany & Co. stores as well as at other select luxury retailers.
“Tiffany is among the world’s most important houses of luxury, and fragrances are an important expression of the brand,” said Frédéric Cumenal, chief executive officer of Tiffany & Co. “We are pleased to work with Coty, an industry leader in the prestige fragrance category, on the development of a more meaningful fragrance portfolio through this licensing agreement.”
Experts say the global fragrances and perfumes market is expected to experience positive growth through 2019, with a compound annual growth rate of 2%.
“Tiffany’s luxury heritage lends itself perfectly to Coty’s prestige fragrance portfolio,” said Bart Becht, chairman and interim chief executive officer, Coty. “We look forward to bringing Coty’s unique expertise to Tiffany by establishing a strong fragrance business for the brand.”