Hey New Biz Hunters,

It’s a common misconception: leads are only worth looking at the day they are posted.

Nothing can be further from the truth!

Sure, account reviews have to be jumped on ASAP but most of our reporting is based on the Forward Thinking of Getting in the Pitch before it Starts.

So check out these kinds of leads: mergers/acquisitions (these can be fresh for months), clients receiving funding, brands changing hands in the booze business, new CMOs (New CMOs are good to contact even if they have been there for 6 months), companies seeking a CMO (this is obvious because you are using the CMO job description as a blueprint for a pitch), our “Blood in the Water” and “Steal This Account” categories and most importantly, our Account Review Predictions. All of these are still in play even if I posted them 2, 3 or even 4 months ago!!!

So swim around the site and do some exploring. I bet you’ll find at least 3 or 4 accounts to pursue.

If you don’t believe me, call me after the 8th and I’ll prove it to ya,

Cheers,

Steve

Managing Editor

Ratti Report

212-658-1796

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