Another Ratti predicted account review: H&R Block

Steve’s breakdown: In late April we reported twice that we smelled an agency review coming to H&R Block. We hope you were listening and, at least, got into the pitch. Now that Deutsch has won brand strategy, creative and advertising, design, production and social media, what parts of the account are still hanging out there? Digital marketing? Below the line? Retail? Check it out.

KANSAS CITY, MO: Interpublic’s Deutsch has been named creative and advertising agency of record for H&R Block, the companies confirmed today.

The selection came after a formal review. Fallon was the incumbent.

Deutsch’s scope of work will include brand strategy, creative and advertising, design, production and social media.

“Deutsch has a proven track record of helping brands innovate and grow,” stated Vinoo Vijay, who joined H&R Block in April as CMO. “They’ve demonstrated great passion for our business and the people we serve. We are very excited to work with Deutsch as we transform our brand and identify opportunities for sustainable growth.”

Founded in 1955, H&R Block operates more than 12,000 offices worldwide. For the most recent tax season, H&R Block grew the number of tax returns filed in the U.S. to almost 20 million through its retail tax offices and tax software products.

“H&R Block helps millions of people each year,” said Mike Sheldon, chairman and CEO of Deutsch North America. “Our job is to strengthen and grow that community with modern technical solutions and a bold vision for the brand.”

The creative agency switch comes a little more than a year after the tax return specialist placed its media business with Publicis Media’s Spark Foundry.

Deutsch’s first efforts for the brand are expected to launch later this year.


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