Ratti Report nails another prediction: Smucker’s

Steve’s breakdown: Back in April we said, with the purchase of Ainsworth Pet Nutrition, Smucker’s was in the position to put the entire company up for review. And here we are in the fall with the announcement of the win.

Ya gotta keep reading our account review predictions so you’ll never be left out.

ORRVILLE, OH: J.M. Smucker Company Consolidates U.S. Creative and Media Business With Publicis

The J.M. Smucker Company has concluded a holding company-based review by assigning both creative and media work for many of its best-known U.S. brands to Publicis Groupe.

Here’s our post from this spring:

Pet food bonanza in the jelly aisle



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