RFP: Louisiana Department of Economic Development
Steve’s breakdown: Louisiana Department of Economic Development timeline.
- RFP advertised in newspapers and post to LaPac: March 22, 2017
- Deadline for receipt for written inquiries: April 7, 2017
- Deadline to answer written inquiries: April 21, 2017
- Deadline for receipt of proposals: May 15, 2017
- Presentations & Discussions (if agency deems it applicable) May 26, 2017
- Notice of Intent to award announcement to Contractor, and 14-day protest period begins, on or about June 12, 2017
- Contract execution, on or about: June 30, 2017
BATON ROUGE, LA: The Scope of Services and Deliverables that LED requires of the contractor are detailed below.
The contracts being awarded will be non-exclusive. LED reserves the right to otherwise provide or contract for any of these services via some other source, and to award multiple contracts for one or more components.
The dollar amount allocated to any one component or to any one Contractor will be determined during contract negotiations, and each contract will reflect a maximum dollar amount payable under that contract. However, all payments will be based on actual work performed, in accordance with the process for approval of projects.
Projects within each component will be requested by LED on an as-needed basis through a Task Order. Task Orders will outline the project or task goals, objectives and performance requirements. In response to the Task Order, the contractor(s) will submit a project plan as requested by LED which may include a scope of services, proposed staffing, timeline for completion, estimated cost (inclusive of contractor costs and based on approved hourly rates) and other pertinent details. Services are not compensable unless approved by LED. LED may issue standing Task Orders or approvals for repetitious or standard tasks.
The Contractor(s) must be able to coordinate services as requested to support a limited LED internal staff, including account management, project management, production management and supervision, as applicable. This includes the development of timelines and schedules, participation in marketing meetings, reporting on account activities, accounting and billing. It is expected that if multiple contractors are selected that they will work seamlessly with other contractors selected for other components of the RFP.
A. Components Component 1: Strategic Development; Brand Identity; and External Communication
The Contractor, or Contractors, selected for Component 1 will be responsible for: A) The creative development and implementation of a comprehensive, research-based marketing and communication plan strategically designed to create a favorable image of the State as a place in which to live, work and do business; and B) The development and execution of a strategic national and international external communications and public relations program designed to generate positive earned media awareness of Louisiana as a place in which to live, work and do business.
Component 2: Website(s) and Digital Communication Tools
The Contractor, or Contractors, selected for Component 2 will be the lead agency for the enhancement, development, design, integration and support for LED’s existing website (http://www.OpportunityLouisiana.com or www.LouisianaEconomicDevelopment.com), including related portals, content management tools, future websites, web applications and databases, as well as targeted digital communication tools (e.g., mobile app, social media). The current technical environment for OpportunityLouisiana.com can be found in ATTACHMENT B.
Component 3: Media Buying
The Contractor, or Contractors, selected for Component 3 shall be required to perform the Services listed in the next section for Component 3. Projects will be executed under the contract by a task order from LED. Projects will be compensated based on media commission.