3 Regional RFPs
Steve’s breakdown: The RFPs hail from Okaloosa County, Florida – Coquitlam, British Columbia, Canada and Haldimand County, City in Ontario, Canada.
It’s a slow Monday 😛
The purpose of this RFP is to invite proposals from qualified firms to provide a marketing and brand identity strategy, website design, and creation of marketing materials for the City to both engage local residents and market City-owned developable lands, specifically the future Burke Mountain Village Centre and surrounding lands. The City is seeking a firm with a strong background and proven track record in creating branding strategies, with specific experience in property marketing. The firm is expected to develop a strategic approach that will both inform current and future residents, as well as market developable lands. The resulting brand, new marketing website and marketing materials should make the Village Centre and surrounding lands stand out as a unique destination of choice in a competitive marketplace.
It is the intent of the Okaloosa County Tourist Development Department to solicit proposals from strategic marketing and advertising agencies to provide Marketing, Advertising, and Public Relations Services for the Emerald Coast Convention & Visitors Bureau.
The Tourist Development Department is known within the tourism industry as the Emerald Coast Convention & Visitors Bureau (CVB) and is comprised of three Welcome Centers, the Emerald Coast Convention Center, and the Emerald Coast Film Commission. Agency strategies and initiatives may be directed to any of these organizations. The CVB is seeking the professional services of a qualified full-service marketing and advertising agency or a joint venture of multiple specialized agencies to work with the CVB in the development, implementation and evaluation of the CVB’s strategic, integrated marketing programs to promote Destin, Fort Walton Beach and Okaloosa Island, Florida as a premier travel destination to state, regional, national and international markets. The CVB seeks an agency partner that can help develop and deliver an integrated program that maximizes paid, owned, earned, and shared media strategies.
Pursuant to the recently approved Economic Development and Tourism strategic plans, Haldimand County is seeking proposals from qualified consultants to assist in the development of a comprehensive brand identity and strategy. The Branding Strategy will inform the Economic Development and Tourism Division’s brand positioning and marketing efforts moving forward. The Economic Development and Tourism Division does not currently have a defined brand and implementation strategy that clearly expresses our unique competitive advantage to potential investors, residents and visitors. We currently lack a clearly defined story to tell, about what we have to offer and why potential investors/businesses and tourists should choose Haldimand County. It has been identified through strategic review that a clear well-defined brand is needed to raise the profile of Haldimand County, its assets, opportunities, and quality of life benefits.