Ad reviews across the globe give clues to USA

|

Steve’s breakdown: Sometime when advertising reviews happen away from home, it a preview of things to come. Check out these stories, particularly Hyundai

 • Ikea has held meetings with agencies as part of a review of its UK and Ireland CRM account, with an eye to expanding the remit to include digital work.

 • Fiat Chrysler Automobiles, the Italian car manufacturer, is reviewing its advertising across Europe, the Middle East and Africa.

 • Korean car-maker Hyundai is seeking to expand its creative agency roster, beyond in-house shop Innocean Worldwide, with a particular focus on pushing its Genesis sub-brand.

Source:

© 2018 · New Business Bureau, Inc.

Type and press Enter to search